Debbie Nierman
Scottsdale,AZ
Summary
Strategic and results-driven pharmaceutical sales leader with a proven track record of driving growth, exceeding revenue targets, and building high-performing sales teams. Committed to fostering a culture of accountability, engagement, and continuous development through effective training, coaching, and motivational leadership.
Overview
23
23
years of professional experience
Work History
Regional Business Director
Scilex Holding
06.2019 - Current
- Provides strategic leadership of 12 Field Territory Sales Managers covering California, Utah, Nevada, Arizona, Idaho, and Colorado.
- Developed and led pilot virtual sales team that exceeded sales growth goals.
- Execute performance management strategies, coaching, and team development initiatives.
- Collaborate with the cross-functional departments of Trade and Distribution, Marketing, Training, Managed Care Access, Medical Affairs, and Compliance to ensure effective implementation of strategic business plans.
- Driving sales growth through data-driven decision-making, market analysis, and aligning regional objectives with overall corporate strategy.
- 2022, 2023, 2024, and 2025 YTD volume growth leader ZTlido
- Consistently ranked in the top tier for National Sales Goal Attainment and Total Revenue Growth (TRG)
- Recipient of multiple awards, including 2022 Regional Business Director of the Year, President's Club 2022, Peer Leadership Award 2023, and President's Club 2024.
- Assisted in recruiting, hiring and training of team members.
Sales Training Manager
Scilex Holding
10.2018 - 06.2019
- Facilitation of training for new product launch with 150 Field Sales Representatives.
- Provided detailed analysis of sales representatives' progress through focused classroom and field-based training activities.
- Evaluated trainee performance to provide individual coaching, tools and constructive feedback.
Specialty Pharmaceutical Sales Representative, Medical Dermatology-Oncology Division
Sun Pharmaceutical Industries, Inc.
03.2018 - 10.2018
- Responsible for the medical device sales of the Blu-U, the buy and bill product of Levulan Karastick (treatment of actinic keratoses), and Odomzo (an oral oncolytic hedgehog inhibitor for the management of basal cell carcinoma) to Medical Dermatologists, MOHS Surgeons, Plastic Surgeons, and Medical Oncologists in Southern Arizona.
- Improved territory ranking from 60/65 to 21/65 Nationally and from 9/10 to 2/10 within the district.
- Achieved over a 100% to goal on all promoted products.
- Successfully coordinated a formulary meeting for Southern VA Hospital securing favorable coverage.
- Engaged clients in informational program discussions and presentations by providing value-added education and product benefits to grow product volume.
Specialty Pharmaceutical Sales Representative District Trainer - Pain Division
Depomed
08.2016 - 03.2018
- Consulted with Anesthesiologists, Neurologists, Physical Medicine and Rehabilitation Physicians, Rheumatologist, and Orthopedic Surgeons regarding appropriate utilization of pain management therapies Nucynta (tapentadol), Gralise (gabapentin), and Zipsor (diclofenac).
- Improved territory ranking from 149/180 in October 2015 to 23/180 in March 2016
- 100% goal attainment on all promoted products 2018
- October 2017 Fortitude Award Winner
- District Trainer 2017, Analytics Champion Team 2017, and HUB Services (Access Connexx) National Spokesperson 2017
Specialty Pharmaceutical Sales Representative District Trainer - Pain Division
Pernix Therapeutics/Zogenix Pharmaceutical
03.2014 - 08.2016
- Launched first FDA approved long-acting hydrocodone (Zohydro ER)
- Developed local and national KOLs.
- Coordinated local educational programs for HCPs, Pharmacists, and Nurse Practitioners.
- Educational support for Anesthesiologists, Neurologists, Pain Management, Physical Medicine Rehab, Rheumatologist, and Spinal Orthopedic Surgeons regarding appropriate utilization of the pain management, migraine, and sleep therapies (Zohydro ER, Sumavel Dose Pro, Treximet, and Silenor).
- 2014 ranked top 5% sales goal attainment nationally.
- 2014 ranked #2 nationally for number of Zohydro ER prescribers
- 2014 Zohydro ER Field Advisory Board Member
- 2015 ranked in top 5% sales goal attainment nationally
Specialty Compounding Pharmaceutical Sales Representative
Potter's House Apothecary
03.2013 - 03.2014
- Implemented sales department for a fast growing compounding pharmacy.
- Coordinated marketing and sales plans, developed key internal training resources, and promotional tools.
- Key therapeutic areas include Pain Management, Wound Care, Scar, and Respiratory.
- Consistently achieved monthly Sales Goals
- 60% 52-week new customer growth in Scottsdale and Phoenix (Pain Management, Orthopedics, Oncologists, Neurologists, Wound Care, Podiatrists, Internal Medicine, and Dermatologists)
- Developed new product protocol to streamline the launch process of new products and measure ROI.
- Prospected continuously for new potential customers and maintained robust conversion rate.
- Developed innovative branded marketing collateral for use by sales team in sales cycle process.
Specialty Hospital Pharmaceutical Sales Representative District Trainer
Endo Pharmaceuticals
07.2007 - 03.2013
- Consulted with Anesthesiologists, Neurologists, Pain Management Physicians, Rheumatologist, Dermatologists, and Orthopedic Surgeons regarding appropriate utilization of pain management therapies (Opana ER - oxymorphone, Lidoderm Patch - Lidocaine, Voltaren Gel - diclofenac, and Frova - frovatriptan).
- Provided product and sales training for both new hires and existing sales teams.
- 2013 Promoted to Level IV Specialty Representative (I-V)
- 2012 ranked 21/419
- 2009 & 2012 Recipient of Regional Impact Award
- Twice Received Masters Mavericks Quarterly Award in 2009 and once in 2008
- Top 20% sales nationally 2008, 2009, 2011, and 2012 (419 Representatives)
- Voltaren Gel Field Advisory Board 2008-2010 & 2011 Topical Pain Solutions Field Advisory Board (Lidoderm)
- New Hire Classroom Advisor 2010 (10 Sales Representatives selected each year from 750 total)
Biopharmaceutical Sales Representative
Actelion
03.2006 - 02.2007
- Top 10 % National Sales Goal Attainment for Tracleer (bosentan) Pulmonary Arterial Hypertension an endothelin receptor antagonist.
- Partnered with pulmonologists and cardiologists establishing stronger referral-based relationships with IM HCPs generating a 30% increase in the number of patients accurately diagnosed and treated for PAH.
- Organized and conducted local KOL Speaker Programs
- Nationally represented Actelion at the 2006 APF Meeting
- Winner of Actelion Extreme Rewards 2006
Sales Director, National Accounts
Faxwatch (FWI/Verusmed)
03.2002 - 01.2006
- Developed key clinical medical educational initiatives for clients such as Pfizer, Eisai, AzkoNobel, Cephalon, Ortho Biotech, and Bayer Diagnostics.
- Collaborated with brand teams and sales divisions to develop critical informational tools to enhance value of relationships with physicians through advancing science.
- Incorporated process for business plan development and market research.
- 2005 YTD total product revenue growth is $334,250 or 34%.
- 2005 ranked 2/16 in sales and ranked 1/6 new account development.
- Launched and created programs such as Topics in Sleep-Insomnia Edition, Current Topics in Parkinson's Disease CME Edition, Thought Leader Connect-Epilepsy Edition, CEC Connect, and Current Topics in Gastroenterology-Hepatitis Edition.
- Expanded product offerings to include internal resources specifically developed for specialty sales divisions.
Education
Bachelor of Science - Agribusiness / Pre-Veterinary Program
Arizona State University
Tempe, AZSkills
- Strategic Planning
- Market Analysis
- Sales Leadership
- Training Program Development & Execution
- Performance Management
- Product Launches
- Team Coaching and Mentoring
- Cross-Functional Collaboration
- Contract Negotiation
- Field Reimbursement/Managed Care Access
- Proficient Microsoft software applications: Excel, Word, PowerPoint and Outlook
- SalesForce and VEEVA CRM software application
Timeline
Regional Business Director
Scilex Holding
06.2019 - Current
Sales Training Manager
Scilex Holding
10.2018 - 06.2019
Specialty Pharmaceutical Sales Representative, Medical Dermatology-Oncology Division
Sun Pharmaceutical Industries, Inc.
03.2018 - 10.2018
Specialty Pharmaceutical Sales Representative District Trainer - Pain Division
Depomed
08.2016 - 03.2018
Specialty Pharmaceutical Sales Representative District Trainer - Pain Division
Pernix Therapeutics/Zogenix Pharmaceutical
03.2014 - 08.2016
Specialty Compounding Pharmaceutical Sales Representative
Potter's House Apothecary
03.2013 - 03.2014
Specialty Hospital Pharmaceutical Sales Representative District Trainer
Endo Pharmaceuticals
07.2007 - 03.2013
Biopharmaceutical Sales Representative
Actelion
03.2006 - 02.2007
Sales Director, National Accounts
Faxwatch (FWI/Verusmed)
03.2002 - 01.2006
Bachelor of Science - Agribusiness / Pre-Veterinary Program
Arizona State University
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