Derrick Deering
Phoenix
Summary
Dynamic education and sales leader with a proven track record at Conair Corporation, excelling in curriculum development and relationship management. Expert in digital training platforms, I have successfully launched new product lines and coordinated national trade shows, driving brand growth and enhancing team performance through effective coaching and mentoring.
Overview
28
28
years of professional experience
Work History
Regional Educator
Loreal - Matrix Division
New York
06.2023 - Current
- Conducted training sessions for new educators and staff, enhancing their instructional skills and integration into the team.
- Delivered educational programs on product knowledge and application techniques.
- Developed instructional materials for diverse learning styles and needs.
- Fostered relationships with key stakeholders, aligning educational initiatives with business goals to drive collaborative success.
- Advised principals on current trends in instructional technology, standards-based instruction, differentiated learning methods and research-based best practices.
- Coordinated regional events to promote brand awareness and launch products, increasing regional engagement and visibility.
- Utilized digital platforms for remote training sessions and resources dissemination.
- Presented information about new programs or initiatives at district-wide meetings or conferences.
Business Development Manager
Beauty Industry Group - Hairtalk
06.2021 - 08.2022
- Delivered education and sales support to salon, driving sales growth.
- Facilitated educational events for trainers, strengthening education team's capabilities.
- Trade show booth manager for education and sales
- Executed monthly promotions, improving in-salon stocking efficiency.
- Certification class to ensure stylist knows the best application
National Sr. Education/Sales Training Manager
Conair Corporation - BabylissPRO Division
01.2010 - 01.2020
- Created and delivered targeted educational programs to support sales initiatives and align with company goals.
- Lead and facilitate training, sales meetings and a variety of other events that generate sales and awareness of the brand.
- Designed and facilitated educational strategies in marketing and salon management to enhance business tactics and drive engagement.
- Develop and manage 45 Independent Contractors to build the brand, create community and keep education best in class through training and coaching.
- Instrumental in keeping relationship with and focus of distributor to be aligned with initiatives designed to grow sales for the US, Canada, South America and Puerto Rico
- Oversaw budgets and field activities, optimizing resource deployment and routing plans for effective operational support.
- Planned, coordinated and executed national trade shows, providing product demonstrations and education for distributors and salon; led to increased client satisfaction and brand growth
Education and Sales Manager - Southeast Division/Latin America/Puerto Rico
Conair Corporation - Rusk Division
01.2010 - 01.2019
- Instrumental in developing and launching new hair color line, recruited, trained and managed high-performance team of trainers brought in to promote new line of products and growth of the brand.
- Facilitated sales meetings and provided ongoing education and field support for distributor sales consultants to enhance sales team effectiveness.
- Designed, developed, and facilitated training, education, and professional development programs, managed business plans, implemented strategic initiatives, and enhanced overall operations.
- Recruited and developed new trainers to provide coaching and support for sales team.
- Educated international teams on product knowledge and training techniques to ensure consistent messaging and skill enhancement.
- Coordinated and executed regional and national trade shows to promote brand visibility and product engagement.
- Develop advanced training manual and formats for educators
Color/Sales Specialist
Unilever - TIGI Division
01.2007 - 01.2010
- Responsible for building strong business and working relationships with distributor sales consultants, salon owners and stylists to encourage sales and promotions for the brand.
- Boosted distributor sales through in-store demonstrations and sampling initiatives
- Developed programs, assisted with visual merchandising, and conducted events to enhance brand awareness
- Successfully developed color educators for the brand
- Coordinated distributor planning meetings to set strategies and goals for brand growth
- Actively participated in the company Creative Force Team.
- Won 2008 "TIGI Newbie Sales Specialist Award"
Brand Education Ambassador
L'Oreal - Matrix Division
01.1998 - 01.2007
- Delivered training sessions and educational resources for the sales team and salon.
- Encouraged marketing and sales efforts for the brand.
- Coordinated and managed events for distributorship and salon, fostering relationships and driving participation.
Education
Cosmetology License -
Middle Tennessee School of Cosmetology
Nashville, TNGeneral Studies -
Tennessee Tech
Cookeville, TNSkills
- Digital training platforms
- Event coordination
- Curriculum development
- Sales strategy
- Relationship management
- Market analysis
- Team leadership
- Coaching and mentoring
Timeline
Regional Educator
Loreal - Matrix Division
06.2023 - Current
Business Development Manager
Beauty Industry Group - Hairtalk
06.2021 - 08.2022
National Sr. Education/Sales Training Manager
Conair Corporation - BabylissPRO Division
01.2010 - 01.2020
Education and Sales Manager - Southeast Division/Latin America/Puerto Rico
Conair Corporation - Rusk Division
01.2010 - 01.2019
Color/Sales Specialist
Unilever - TIGI Division
01.2007 - 01.2010
Brand Education Ambassador
L'Oreal - Matrix Division
01.1998 - 01.2007
Cosmetology License -
Middle Tennessee School of Cosmetology
General Studies -
Tennessee Tech