Diana Matos
Surprise,AZ
Summary
Business development professional with proven track record in driving growth and expanding market presence. Skilled in strategic planning, client relationship management, and identifying new business opportunities. Strong focus on team collaboration and adaptable to changing business environments. Known for achieving results through innovative solutions and effective leadership.
Overview
24
24
years of professional experience
Work History
Regional Director of Business Development, Arizona Division
Hickory Recovery Network
Mayer, AZ
01.2025 - Current
- Lead strategic business development efforts across Arizona, building a competitive presence for treatment services in the state.
- Cultivate and strengthen partnerships with healthcare providers, community leaders, and referral networks to increase awareness and market outreach.
- Develop and execute regional marketing and sales strategies that drive service expansion and referral growth.
- Represent Hickory Recovery Network at regional conferences, community events, and networking initiatives to boost visibility and brand recognition.
- Conduct ongoing market analysis to identify emerging opportunities and respond to treatment trends in Arizona.
- Coordinate closely with internal teams—including admissions, call center, and clinical services—to ensure seamless referral workflows and program alignment.
Senior Business Development Liaison
Copper Springs Hospital
Avondale, AZ
01.2016 - 01.2025
- - Created strategic, expense-conscious growth plans to support budgeted census/patient visits.
- - Built strong community relationships, enhancing referrals and brand presence statewide.
- - Launched a virtual professional education program in 2020 to support hospital goals during the pandemic.
- - Led process improvement committees to promote employee engagement and retention.
- - Increased territory referrals by 17% YOY and commercial payer-funded admits by 9% YOY.
- - Provided leadership and industry expertise to position the hospital with a distinct competitive advantage.
- - Coached and motivated the Business Development Liaison Team to achieve high performance and effectiveness.
- - Developed and executed marketing/sales strategies to drive profitable growth and service expansion.
- - Balanced public relations, referral generation, and new market development strategies to maximize impact.
- - Cultivated credibility with senior leadership to assure collaborative internal support.
- - Managed with a visible, accessible, and fair leadership style that promoted trust and engagement.
- - Conducted extensive local travel to strengthen referral source relationships.
Clinical Coordinator
Partners in Recovery
Phoenix, AZ
01.2015 - 01.2016
- Oversaw Case Managers, Field Clinical Liaisons, and Rehabilitation Specialists.
- Audited and reported KPIs to ensure regulatory compliance.
- Delivered training and coaching, improving staff performance and compliance outcomes.
Quality Management Coordinator
Aurora Behavioral Health
Glendale, AZ
01.2014 - 01.2015
- Supported QM/PI/RM through audits, data analysis, and incident investigations.
- Enhanced compliance through policy reviews and documentation oversight.
Crisis + Dispatch Specialist
Crisis Response Network
Tempe, AZ
01.2011 - 01.2014
- Coordinated crisis calls and dispatch operations for behavioral health services.
- Ensured timely and appropriate response to patient and community needs.
Health Unit Coordinator
Banner Psychiatric
Scottsdale, AZ
01.2010 - 01.2011
- Supported clinical teams with patient coordination and administrative functions.
- Improved patient flow and staff communication.
Unit Representative – Emergency Services
Morristown Memorial Hospital
Morristown, NJ
01.2002 - 01.2010
- Served as liaison between patients, families, and medical staff in a high-volume ER.
- Streamlined patient intake processes, improving service efficiency.
Education
Bachelor of Science - Business Management
Kean University
Union, NJ04.2004
Leadership Academy
Springstone, Inc.
Skills
- Strategic Planning & Growth
- Community Engagement
- Referral Development
- Healthcare Marketing
- Regulatory Compliance
- Process Improvement
- Employee Engagement
- Crisis Management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Regional Director of Business Development, Arizona Division
Hickory Recovery Network
01.2025 - Current
Senior Business Development Liaison
Copper Springs Hospital
01.2016 - 01.2025
Clinical Coordinator
Partners in Recovery
01.2015 - 01.2016
Quality Management Coordinator
Aurora Behavioral Health
01.2014 - 01.2015
Crisis + Dispatch Specialist
Crisis Response Network
01.2011 - 01.2014
Health Unit Coordinator
Banner Psychiatric
01.2010 - 01.2011
Unit Representative – Emergency Services
Morristown Memorial Hospital
01.2002 - 01.2010
Bachelor of Science - Business Management
Kean University
Leadership Academy
Springstone, Inc.