Diane Riley-Johnson

• Sourced, identified, and developed new sales logos
• Identified high quality prospect financial institutions
• Identified and qualified key decision-makers (typically CEO, CFO, Presidents, and Chief Credit Officers).
• Communicated value proposition via conducting product demonstrations in- person and virtually.
• Developed and executed prospecting strategy to drive pipeline and sales growth.
• Took data-driven approach to understanding business and identified opportunities for continuous improvement.
• Managed SFDC Pipeline IE Proper stages, effective dates, Copious note taking in SFDC Opportunities, Solidified next steps
• Negotiated and closed business to meet or exceed sales objectives.

• Consultative style selling with primarily B2B customers
• Responsible for sales cycle from initial disco call, demo, pricing, due diligence, etc...
• SFDC to track leads, opps, activity, etc...
• Responsible for prospecting
• Employee advocate

• Provide integrated marketing solutions to both small and national sized business •Create and Develop marketing campaigns and strategies that grow businesses using multi-platforms; traditional broadcast, streaming radio, podcasts, NTR, to digital
• Daily use of Salesforce •Prospect new clients daily (cold calls) while maintaining existing clients
• 2016 and 2017 exceeded budget over 100%
• 2018 and 2019 Annual budget attainment over 92%

• Negotiated marketing campaigns for 3 Radio properties •Prospect new clients (cold calls) while maintaining existing clients •Daily usage of CRM system

• Managed revenue generating activity for stations at cluster including KBEE, KBER, KUBL, KENZ, KHTB, KKAT, KFNZ, and KJQS
• Create and Develop marketing campaigns and strategies that grow businesses using multi-platforms; traditional broadcast, NTR, to digital
• Responsible for interviewing, hiring, and training new Account Executives
• Managed inventory and pricing processes
• Utilized proprietary software / CRM system

• Negotiated marketing campaigns for 3 Radio properties and KSL TV •Negotiated marketing campaigns for KSL.COM •Prospect new clients (cold calls) while maintaining existing clients •Successfully exceeded sales quota of $1,200,000 for 2012 •Successfully exceeded sales quota of $1,500,000 for 2013 •Sold over $190,000 in new internet/digital media advertising in 2012 (first year)

• Work with clients to assess marketing needs within allocated budgets •Maintain 20-30 clients on air per month •Utilize Tapscan schedules/ placed radio schedules •Work with promotions department to create promotions for client needs •Consistently met and surpassed company budget goals •Prospect new clients (cold calls) while maintaining existing clients •5 time Employee of the Month between 2009 and 2010 •Produced net sales of $1,124,000 in 2009 and $1,156,000 in 2010 •Top direct business producer in 2009 and 2010 •Top Income Earner 2008, 2009, and 2010

• Worked with clients to assess marketing needs within allocated budgets •Utilized Tapscan schedules / placed radio schedules •Prospected new clients •Worked with promotions department to create promotions for client needs •Completed Radio Marketing Professional program

• Negotiated purchase of media and promotions with all media outlets
• Created marketing campaigns and strategies
• Co-directed marketing launch of the USANA Amphitheatre including Ground Breaking Ceremony, Ribbon-Cutting Ceremony, radio and print campaign
• Created and directed United Concerts Street Team
• Researched acts for talent buyer by utilizing Pollstar, radio contacts, and record label contacts
• Liaison to ticket company to coordinate on sale dates, holds, promotions, etc…
• Wrote press releases and Maintenance of 2 company websites: www.uconcerts.com and www.usana-amp.com