Christina Mashburn

The New Home Sales Counselor is responsible for meeting with prospective buyers to communicate, persuade, and conduct final sales for newly constructed residential homes.  This role seeks new leads by continually contacting prospective buyers, referrals, brokers and other prospects.

• Greets visitors by providing literature, point-of-sale information and handouts to prospective homebuyers. Responds to customer requests for further assistance or information.  Demonstrates models/homes/home sites to discuss floor plans, general construction and options.
• Overcomes sales objections. Closes the "Sale" with final goal of creating a satisfied customer.
• Receives offers, applications and answers questions about financing to perspective buyers
• Documents sales transaction by following-up on loan applications and monitors sales and cancellations.  Completes accurate required paperwork, computer entries, and maintains sales files. Conducts weekly follow-up calls with buyers until home closes.
• Ensures that all sales models and the entire community are properly maintained and clean.  Ensures that marketing materials are updated and ready for distribution to potential buyers.
• Continually searches for new prospects/customers through networking, referrals, and effective follow-up.  Will utilize competitive market analysis (CMA) and other data driven tools to sell homes. Contacts real estate brokers and conducts presentations to draw brokers to KB communities
• Hosts grand openings and community events

Responsible for the daily operation of a Welcome Home Center. Working with customers, processing sale agreements and closing new home sales with the final goal of creating a satisfied customer.

• Engage visitors, establishing a relationship and determine their home buying needs by utilizing Lennars selling philosophy.
• Through self-generated or referred leads, sell, process, and close homes in accordance with company business plans.
• Travel throughout the local community, create self-generating leads from Realtor/Co-Broker businesses, referrals, and self-prospecting
• Develop an in-depth knowledge of the competitive marketplace; including product, site, local community, sales, advertising, and demographics.
• Customer-generation process consisting of each week: Generating 10 new customers,  5 initial appointments, and 2 follow-up appointments thus creating 1 net sale with the final goal of creating a satisfied customer
• Accompany visitors through the Welcome Home Centers, models, and inventory homes, answering questions/providing information about the community, and discussing features of the home.
• Provide timely and consistent follow-through with customers from initial contact to the purchase and financing process through all closing and post-closing activities. During this process I maintain accurate records of all communications.
• Participate in weekly sales meetings reviewing neighborhood status and sales strategies, including Division Phone Banks.
• Monitor and record daily customer traffic utilizing company designated tracking tools.
• Periodically gather data and prepare reports for management review.
• Responsible for maintaining the condition of the Welcome Home Center, models and inventory home, and communicating with field and office staff regarding maintenance issues, and ensuring issues are resolved
• Participate in the homeowner meetings and orientation(s) required by the division.
• Required to cross-train on other communities within the division as needed

• Assist in conducting interviews of prospects for current/future home sales, including model presentation, assist any new homebuyer or prospective homebuyer as needed.
• Learn knowledge of local markets, competition, Real Estate laws/rules, public opinion, local and national trends, and governmental regulations related to home buying.
• Assist with sales office administrative responsibilities as needed.
• Travel throughout the local community, self-generating leads from Realtor/Co-Broker businesses, referrals and self-prospecting.
• Accompany visitors through the Welcome Home Centers, models, and inventory homes, answering questions and providing information about the community and discussing features of the home.
• Provide timely and consistent follow-through with customers from initial contact, the purchase and financing process through all closing and post closing activities and maintaining accurate records of all communications during this process.
• Participate in weekly sales meetings, reviewing neighborhood status and sales strategies.
• Monitor and record daily customer traffic utilizing company designated tracking tools.
• Periodically gather data and prepare reports for management review.
• Responsible for maintaining the condition of the Welcome Home Center, models, inventory homes, communicating with field and office staff of maintenance issues, and ensuring issues are resolved.

• Engage visitors, establishing a relationship and determine their home buying needs by utilizing Lennars selling philosophy.
• Through self-generated or referred leads, sell, process, and close homes in accordance with company business plans.
• Travel throughout the local community, create self-generating leads from Realtor/Co-Broker businesses, referrals, and self-prospecting
• Develop an in-depth knowledge of the competitive marketplace; including product, site, local community, sales, advertising, and demographics.
• Customer-generation process consisting of each week: Generating 10 new customers, 5 initial appointments, and 2 follow-up appointments thus creating 1 net sale with the final goal of creating a satisfied customer
• Accompany visitors through the Welcome Home Centers, models, and inventory homes, answering questions/providing information about the community, and discussing features of the home.
• Provide timely and consistent follow-through with customers from initial contact to the purchase and financing process through all closing and post-closing activities. During this process I maintain accurate records of all communications.
• Participate in weekly sales meetings reviewing neighborhood status and sales strategies, including Division Phone Banks.
• Monitor and record daily customer traffic utilizing company designated tracking tools.
• Periodically gather data and prepare reports for management review.
• Responsible for maintaining the condition of the Welcome Home Center, models and inventory home, and communicating with field and office staff regarding maintenance issues, and ensuring issues are resolved
• Participate in the homeowner meetings and orientation(s) required by the division.
• Required to cross-train on other communities within the division as needed