Farid Yusifov
Contacts
+994 50 768 30 80
yusifov.farid.n@gmail.com
linkedin.com/in/farid-yusifov/
Summary
Experienced Customer Journey Expert proficient in implementing AI use cases to enhance end-to-end customer experiences. Proficient in using data-driven insights and collaboration to boost customer satisfaction, retention, and loyalty. Skilled in mapping customer journeys, addressing pain points, and tailoring strategies for better engagement and conversions.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Skills
- Digital project management
- Project Management
- Agile Methodology
- Data Analysis
- Data Governance
- Customer experience
- AI use-case preparation
Work history
Senior Customer Journey Expert
ABB
08.2023 - Current
- Leading the mapping of end-to-end customer journeys
- Analysis of product effectiveness and giving solutions via data analysis
- Collaborating with data owners and stakeholders to define data quality metrics, standards, and thresholds
- Developing and implementing strategic plans to optimize the customer journey across various touchpoints
- Utilizing research methods and data analysis techniques to gain insights into customer behaviour and preferences
- Developing personalized customer journey strategies based on segmentation and targeting
- Managing relationships with external vendors supporting customer journey initiatives
- Communicating progress and insights to senior leadership and stakeholders
- Implementing digitalization base customer journey map
Business Analyst & Data Steward
Kapital Bank OJSC
07.2021 - 08.2023
- Develop and implement strategic plans for optimizing customer journeys
- Developing detailed business and functional requirements documents, including use cases, user stories, and process flows
- Analysis of product effectiveness and giving solutions via data analysis
- Collaborating with data owners and stakeholders to define data quality metrics, standards, and thresholds
- Developing and implementing strategic plans to optimize the customer journey across various touchpoints.
Acquiring & E-commerce Expert
Kapital Bank OJSC
10.2019 - 07.2021
- Managing relationships with acquiring partners, payment processors, and e-commerce platforms to ensure seamless transactions and maximize revenue
- Utilizing data analytics tools and techniques to analyze customer behaviour, transaction data, and market trends, providing insights that inform decision-making processes and drive targeted e-commerce strategies.
Senior Acquiring & E-commerce Specialist
Unibank CB OJSC
02.2014 - 10.2019
- Development and management of e-commerce and acquiring products
- Continuously evaluating and evolving e-commerce strategies to adapt to changing market conditions and consumer preferences
- Building and managing partnerships with partners.
Education
Master's degree - International Economic Relations
National Aviation Academy
09.2013 - 06.2016
Bachelor degree - International Economic Relations
Azerbaijan State Economic University
09.2008 - 06.2012
Projects
- abbhome.az
- ipoteka.kapitalbank.az
Languages
English
Upper intermediate
Russian
Intermediate
Timeline
Senior Customer Journey Expert
ABB
08.2023 - Current
Business Analyst & Data Steward
Kapital Bank OJSC
07.2021 - 08.2023
Acquiring & E-commerce Expert
Kapital Bank OJSC
10.2019 - 07.2021
Senior Acquiring & E-commerce Specialist
Unibank CB OJSC
02.2014 - 10.2019
Master's degree - International Economic Relations
National Aviation Academy
09.2013 - 06.2016
Bachelor degree - International Economic Relations
Azerbaijan State Economic University
09.2008 - 06.2012