Fatima Alasgarli

Media Planner

AA&M Advertising

Baku

05.2016 - Current

Developed media plans for clients and identified appropriate media outlets to reach target audiences.
Analyzed industry trends, competitive landscape, and consumer behavior to inform campaign objectives.
Created post-campaign reports to measure success against goals.
Collaborated with creative teams to ensure messaging was consistent across all channels.
Coordinated with media vendors such as television networks, radio stations, digital platforms, newspapers, magazines. to secure the best rates for campaigns.
Negotiated contracts with vendors and monitored their compliance with terms throughout the duration of the campaign.
Evaluated effectiveness of advertising placements through research techniques such as focus groups or surveys.
Conducted cost analyses of various media buys based on client budget requirements.
Worked closely with social media team to develop content calendars for various channels aligned with overall marketing strategy.
Recommended changes in targeting criteria based on results from A and B testing activities.
Managed day-to-day tasks associated with running a campaign such as tracking budgets or coordinating ad placement schedules.
Provided guidance on optimization tactics within different channels based on analytics data from previous campaigns.
Prepared presentations summarizing progress updates or recommendations for clients.
Summarized raw data and analyses and made recommendations based on findings.
Kept marketing team informed of latest analytics and metrics through regular reporting.
Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Created proposals for service and product strategies based on marketing data.
Presented findings to management and executive leadership and fielded questions to help refine strategies.