Fernando Orozco
Chandler
Summary
Professional with deep expertise and readiness for leadership. Proven track record in driving business growth and operational efficiency. Strong focus on team collaboration and delivering impactful results. Known for reliability, adaptability, strategic vision, and effective problem-solving. Skilled in business management, financial planning, and customer relations.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Owner /Partner Sales Manager
Crossover Fitness LLC
12.2020 - 04.2025
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
General Manager/ District Manager
Crunch Fitness
01.2015 - 01.2019
- Worked closely with operations and owners to establish budget, revenue goals, and marketing expectations.
- Manage Genrral Managers, Sales staff, Personal Training staff, operations staff, maintenance staff (i.e. hiring, training, scheduling, developing and evaluating)
- 2017 GM of the year for over 50 Crunch locations
- Motivating and training club management, PT Staff and MSR’s to ensure top revenue production
- Developing new and exciting retention programs to improve customer service
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
Personal Trainer/ Physique fitness competitor
Studio City /Northridge
01.2011 - 01.2015
- Worked as a private trainer in the Studio City /Northridge area
- Competed as a Physique competitor
- SAG/AFTRA actor
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Improved client fitness levels by developing personalized workout plans and monitoring progress.
General Manager
Body X Change
01.2007 - 01.2011
- Implemented programs and promotions to help generate new sales leads for new memberships and overall sales in all departments by giving clear, consistent directives, and leading by example.
- Hired, trained, motivated, directed, coached, and evaluated all managers and Employees.
- Oversaw all program revenue goals, expense goals by managing payroll, general and Administrative expenses and directing all staff to achieve their goals.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
General Manager
LA Fitness
01.2006 - 01.2007
- Implemented programs and promotions to help generate new sales leads for new memberships and overall sales in all departments by giving clear, consistent directives, and leading by example.
- Hired, trained, motivated, directed, coached, and evaluated all managers and Employees.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Managed budget implementations, employee evaluations, and contract details.
General Manager
24HR Fitness
01.1999 - 01.2005
- Trained and hired a full staff at 15 different start up clubs, providing and implementing Proper knowledge of company policies and procedures. This included the Front Desk, Maintenance and Managers.
- Formulated policies and procedures to streamline operations.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
Assistant General Manager
Family Fitness / 24hr Fitness
01.1993 - 01.1999
- Assisted the General Manager in facilitating all delegated projects and responsibilities.
- Responsible for inventory control, payroll budget, daily bank deposits, shift coverage and general club maintenance.
- 1996 won first place in a contest between 300 gyms in highest sales.
- Responsible for Grand opening of over 35 locations
Education
No Degree - Psychology
Los Angeles Valley College
Van Nuys, CASkills
- Bilingual, Fluent in English and Spanish, Excellent verbal and Communication skills, Ability to utilize new techniques, ideas and problem-solving skills, Possess honesty and personal integrity, Ambitious and driven, Computer Literate
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Operations management
- Business management
- Staff hiring
- Sales leadership
Certification
- Personal Training Certs- APEX, NASM, AFFA
- MAMS (mastering the art of membership sales)
- Massage Therapist -California Healing Arts College 2002
Languages
Spanish
Native or Bilingual
Timeline
Owner /Partner Sales Manager
Crossover Fitness LLC
12.2020 - 04.2025
General Manager/ District Manager
Crunch Fitness
01.2015 - 01.2019
Personal Trainer/ Physique fitness competitor
Studio City /Northridge
01.2011 - 01.2015
General Manager
Body X Change
01.2007 - 01.2011
General Manager
LA Fitness
01.2006 - 01.2007
General Manager
24HR Fitness
01.1999 - 01.2005
Assistant General Manager
Family Fitness / 24hr Fitness
01.1993 - 01.1999
No Degree - Psychology
Los Angeles Valley College
Similar Profiles
Jimela CoringJimela Coring
Managing Owner at Crossover FitnessManaging Owner at Crossover Fitness
Hanae SakamotoHanae Sakamoto
property manager/sales support at Crossover Realty Hawaii LLCproperty manager/sales support at Crossover Realty Hawaii LLC
Kevin Martin JrKevin Martin Jr
General Manager at Crunch Fitness- Fitness Ventures LLCGeneral Manager at Crunch Fitness- Fitness Ventures LLC
Alden MunozAlden Munoz
Clerk at Coldwell BankerClerk at Coldwell Banker
Vanessa CotterVanessa Cotter
Server at CrustServer at Crust