Summary
Overview
Work History
Education
Skills
Timeline
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Genesis Willerford

Phoenix

Summary

Dynamic Field Marketing Manager with a proven track record at Planet Buds, excelling in brand development and marketing analytics. Successfully launched digital campaigns that significantly boosted website traffic and brand engagement. Adept at fostering customer loyalty through effective communication and strategic sponsorships, combining creativity with analytical skills to drive results.

Overview

3
3
years of professional experience

Work History

Field Marketing Manager

Planet Buds
02.2024 - 04.2025
  • Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
  • Developed aggressive marketing objectives for sales, ROI, and brand loyalty.
  • Prioritized marketing tasks and balanced competing needs.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Optimized email campaigns to increase open and click-through rates.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Created and managed social media campaigns to increase brand engagement.

Brand Ambassador

Litto
04.2023 - 12.2024
  • Engaged, educated, and befriended customers to deliver amazing shopping experience.
  • Communicated product information with confidence and educated consumers about company.
  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Showed understanding of customer's personal style and preferences when offering product advice.

Brand Ambassador

LAX PACKS
01.2024 - 04.2024
  • Collaborated with marketing team to create and implement promotional campaigns.
  • Developed and executed promotional campaigns to drive brand awareness and sales.
  • Greeted customers warmly and pleasantly answered inquiries.
  • Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.

Lead Budtender

Space Boys LLC
07.2023 - 02.2024
  • Read industry publications to maintain knowledge on current and future bud trends.
  • Restocked supplies and arranged displays.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.
  • Used in-store system to locate inventory and place special orders for customers.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Managed efficient cash register operations.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.

Budtender

Budology
08.2022 - 04.2023
  • Answered questions about medicinal and recreational uses and effects and qualities of different strains.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Maintained strict inventory controls for regulatory compliance across dispensary operations.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.

Education

Bachelor of Science - Nutrition Sciences

Grand Canyon University
Phoenix, AZ
04-2025

Skills

  • Product launches
  • Direct mail campaigns
  • Product development
  • Corporate communications
  • Trade show management
  • Brand development
  • Marketing analytics
  • Product restocking
  • POS system operations

Timeline

Field Marketing Manager

Planet Buds
02.2024 - 04.2025

Brand Ambassador

LAX PACKS
01.2024 - 04.2024

Lead Budtender

Space Boys LLC
07.2023 - 02.2024

Brand Ambassador

Litto
04.2023 - 12.2024

Budtender

Budology
08.2022 - 04.2023

Bachelor of Science - Nutrition Sciences

Grand Canyon University

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Genesis Willerford