Gloria Klug
Peoria,AZ
Summary
Certified Event Planner with a hands-on approach and a passion for driving pipeline through strategic engagement—especially within the MSP and IT services space. 15+ years of experience driving brand growth, campaign strategy, and event activation.
Overview
15
15
years of professional experience
Work History
VP of Marketing
Blue Cactus Consulting & Spectrum Technology Solutions
01.2009 - 01.2024
- Company Overview: (IT Services & Consulting)
- Led demand generation campaigns that increased client engagement and contributed to sustained revenue growth.
- Activated brand presence at key industry events, driving meaningful connections and qualified leads.
- Collaborated with cross-functional teams to execute pre- and post-event strategies that enhanced conversion rates.
- Oversaw marketing automation and CRM systems, including HubSpot, to streamline lead nurturing and reporting.
- Presented campaign performance metrics to leadership, driving continuous improvement and strategic pivots.
- Built and managed high-performing teams focused on innovation, culture, and customer-centric marketing.
- Led multi-channel demand generation campaigns that increased qualified leads by 35% and contributed to $2M+ in annual revenue growth.
- Aligned closely with sales leadership to ensure marketing efforts translated directly to pipeline, resulting in a 40% increase in marketing-sourced opportunities
Education
Bachelor of Science - Management Hospitality And Truism
Arizona State University
Glendale, AZ05-2009
Event Planner Certificate -
Arizona State University
Glendale, AZ05.2009
Associate's Degree - Business
Estrella Community College
Avondale, AZ05.2004
Skills
- B2B Demand Generation Strategy
- Event Marketing & Brand Activation
- Funnel Optimization & Campaign Analytics
- HubSpot & Marketing Automation
- MSP & IT Channel Experience
- Sales Alignment & Pipeline Growth
- Strategic Planning & Budgeting
- Relationship Building & Networking
Timeline
VP of Marketing
Blue Cactus Consulting & Spectrum Technology Solutions
01.2009 - 01.2024
Bachelor of Science - Management Hospitality And Truism
Arizona State University
Event Planner Certificate -
Arizona State University
Associate's Degree - Business
Estrella Community College
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