Summary
Overview
Work History
Education
Skills
Personal Information
Language Skills
Military Service
Certification
Activities
Timeline
Generic
Gubad Fuad Naghiyev

Gubad Fuad Naghiyev

Baku

Summary

Strategic-thinking professional with several years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Well-versed in educating clients, implementing pricing strategies, and driving territory development.

  • Strategic thinking
  • Business strategy development
  • Project management
  • Effective communication
  • Contract negotiation
  • Problem solving
  • Team leadership
  • Client relationship management
  • Market analysis
  • Negotiation skills
  • Time management

Overview

16
16
years of professional experience
6
6
Certifications

Work History

Key Account Manager

Iceberg Trade MMC (Vichiunai group Azerbaijan)
05.2024 - Current
  • Developing and sustaining solid relationships with key clients that bring in the most income for the company.
  • Addressing and resolving key clients’ complaints.
  • Acting as the main point of contact between key clients and internal teams.
  • Supervising the account teams assigned to each key client.
  • Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met.
  • Compiling reports on account progress, goals, and forecasts for account teams and stakeholders.
  • Developing a thorough understanding of key clients' needs and requirements and preparing customized solutions.
  • Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals.

Business Development Manager

Veyseloghlu Holding - Araz Supermarket LLC & SPAR
Baku
05.2023 - 05.2024
  • Leads the development and execution of enterprise-wide category management strategies.
  • Oversees the implementation of category management to achieve company's strategies and financial goals.
  • Responsible for defining processes, establishing best practices, and driving initiatives to optimize category performance.
  • Reviews metrics and KPIs to monitor category performance and identifies areas for improvement.

Senior Category Manager

Pasha Holding - Bravo LLC
04.2021 - 02.2023
  • Developing and executing strategic plans for the assigned product category to drive sales and profitability.
  • Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps.
  • Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives.
  • Managing product assortment, pricing, promotions and inventory to optimise category performance.
  • Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty.
  • Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favourable terms.

Project Manager

TO Strategy (McKinsey Company)
08.2021 - 04.2022
  • Project Manager of 4 projects out of 9 of strategical development program "Big Bravo 2025" - 1. Assortment optimization 2. Pricing 3. Waste management 4. Sourcing

Lead end-to-end delivery of strategic transformation initiatives across multiple business functions
Translate high-level corporate strategy into actionable project plans, timelines, and deliverables
Coordinate cross-functional teams to ensure alignment, accountability, and timely execution
Identify risks, issues, and dependencies, and implement mitigation strategies
Prepare and present regular updates to senior leadership and executive stakeholders
Support development of business cases, financial models, and ROI analyses
Drive change management efforts to ensure successful adoption of new processes and systems

Category Manager

Pasha Holding - Bravo LLC
10.2018 - 04.2021
  • Developing and executing strategic plans for the assigned product category to drive sales and profitability.
  • Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps.
  • Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives.
  • Managing product assortment, pricing, promotions and inventory to optimise category performance.
  • Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty.
  • Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favourable terms.

Senior Buyer

Pasha Holding - Bravo LLC
01.2018 - 09.2018
  • Lead procurement of core commodity items, working closely with internal teams to manage cost, availability, and quality.
  • Identify and evaluate suppliers, negotiate terms, and secure competitive deals.
  • Monitor trends in the food and beverage market to make informed purchasing decisions.
  • Support the preparation of purchase orders and the planning of consignments, in coordination with other team members.
  • Collaborate with our logistics and administration teams to ensure smooth order processing and delivery.
  • Continuously seek out efficiency improvements and opportunities for margin growth.Developing and executing strategic plans for the assigned product category to drive sales and profitability.
  • Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps.
  • Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives.
  • Managing product assortment, pricing, promotions and inventory to optimise category performance.
  • Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty.
  • Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favourable terms.

Buyer

Pasha Holding - Bravo LLC
05.2016 - 02.2018
  • Developing and executing strategic plans for the assigned product category to drive sales and profitability.
  • Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps.
  • Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives.
  • Managing product assortment, pricing, promotions and inventory to optimise category performance.

Buyer

Azersun Holding - Bazarstore LLC
09.2013 - 05.2016
  • Developing and executing strategic plans for the assigned product category to drive sales and profitability.
  • Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps.
  • Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives.
  • Managing product assortment, pricing, promotions and inventory to optimise category performance.

Specialist

AFFA
08.2011 - 09.2013
  • Organization and management of national level football championships such as U-11, 13, 14, 15 and cup between 17-year-old players, Coca-Cola School Cup across the country, the World Military Football Cup.

Advertising Agent

ELCELL
06.2010 - 06.2010
  • Executed advertising campaigns and promotional activities

Education

Bachelor's degree - Business Administration And Management

Azerbaijan State University of Economics
12-2010

Secondary education -

Aghdam district, secondary school No. 76
05-2006

Skills

  • Microsoft Office
  • SAP Retail - MM
  • Gold Retail -Miner

Personal Information

  • Date of Birth: 04/20/88
  • Driving License: BC
  • Marital Status: Married

Language Skills

English
Upper Intermediate (B2)
B2
Russian
Intermediate (B1)
B1
Turkish
Advanced (C1)
C1

Military Service

Ground Troops of the Armed Forces of Azerbaijan (shooter) - Letter of Commendation

Certification

Category Management "CatMan Pro" - Gulfira Krok

Activities

  • The 6th International Junior Science Olympics - Ministry of Youth and Sports, H. Aliyev Foundation, Azerbaijan National Academy of Sciences (ANAS) and IJSO, 2009
  • Active member of Forward Youth Organization and Student Youth Organization of Azerbaijan State University of Economics, 2007-2010
  • Organization and control of games in the Association of Azerbaijan Football Federations - volunteer (later team leader)., 2009-2010
  • One of the best employees of the year in Intersun, Azersun Holding., 2014
  • 'Bravo' bread - this private label project was the first case in retail across the country - thank you notes were received from top management of Bravo LLC, 2016

Timeline

Key Account Manager

Iceberg Trade MMC (Vichiunai group Azerbaijan)
05.2024 - Current

Business Development Manager

Veyseloghlu Holding - Araz Supermarket LLC & SPAR
05.2023 - 05.2024

Project Manager

TO Strategy (McKinsey Company)
08.2021 - 04.2022

Senior Category Manager

Pasha Holding - Bravo LLC
04.2021 - 02.2023

Category Manager

Pasha Holding - Bravo LLC
10.2018 - 04.2021

Senior Buyer

Pasha Holding - Bravo LLC
01.2018 - 09.2018

Buyer

Pasha Holding - Bravo LLC
05.2016 - 02.2018

Buyer

Azersun Holding - Bazarstore LLC
09.2013 - 05.2016

Specialist

AFFA
08.2011 - 09.2013

Advertising Agent

ELCELL
06.2010 - 06.2010

Bachelor's degree - Business Administration And Management

Azerbaijan State University of Economics

Secondary education -

Aghdam district, secondary school No. 76
Gubad Fuad Naghiyev