Gulustan Naghiyeva

Strategic Planning & Market Analysis Demand Planning & Inventory Management Brand Coordination & Partnerships Marketing & Retail Support Reporting & Business Analysis

• Develop and implement the brand growth strategy (media, digital, VM, CRM, events, trade marketing, etc.).
• Plan and manage the brand budget for purchasing, sales, and inventory.
• Conduct market and competitor analysis to identify opportunities.
• Oversee store openings, category analysis, and brand placement.
• Optimize pricing strategy and profitability.
• Develop an assortment matrix and plan orders for novelties and core products.
• Monitor stock levels and manage slow-moving inventory with the Supply Chain team.
• Handle consignment and buy-back agreements.
• Maintain regular communication with brand headquarters.
• Align marketing, media, and commercial strategies with brand partners.
• Oversee contract negotiations, payments, and supplier relationships.
• Organize brand representative visits and attend industry exhibitions.
• Develop and execute the brand marketing plan (media, digital, social media, events, PR).
• Maintain a marketing and media calendar.
• Organize trade marketing activities and in-store merchandising.
• Conduct brand and product training for the retail team.
• Prepare monthly sales & marketing reports.
• Generate event, project, and trade marketing reports.
• Develop business reviews and plans for new brands.

• Built and nurtured professional relationships with a wide range of stakeholders.
• Delivered on projects' key objectives with agreed budgets, timelines, and standards.
• Used project management tools and techniques for positive, successful outcomes.
• Identified and managed budget, timescale, and scope changes, recommending actions and improvements to meet project goals.
• Notified the finance and billing teams of milestone completions to support accurate and timely client invoicing.
• Led technical delivery teams to deliver high-quality solutions within agreed timescales.
• Evaluated client requirements, built a strategy to manage and achieve milestones, and quality KPIs.
• Led cross-functional teams in project completion, offering continuous guidance to proactively mitigate delays.
• Led meetings with both the client and internal teams to facilitate and drive project completion, and provide status updates.
• Implemented and maintained systems for successful planning and project management.
• Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.

• Setting monthly Trade marketing plan
• Working with stocks and conducting sales
• Analyzing sales, receipts, product availability, brand liquidity
• Managing Catalog, Inventory & order processing
• Identification of ABC product categories
• Preparation of monthly sales forecast, considering seasonal factor
• Determination of flow model for categories
• Regular control of stock for timely calculation of additional order for missing items (out of stock) or to change sales forecast (over stock)
• Organization of goods movements to maintain stock balance.
• Formation of orders in accordance with schedule
• Identification of products with weak selling speed. Definition of dead categories.
• Communication with other departments of Supply Chain to assist in arisen difficulties in processes or to communicate information about changes in previous orders.
• Creation of necessary reports for Inventory Manager for effective stock management.
• Used company insight platform to provide category updates and identify new product listing opportunities.

• Planned revenue generation strategies designed for growth.
• Handled negotiations with outside vendors and service agencies to meet group needs.
• Established clear budgets and cost controls strategies to meet objectives.
• Track and control vacation dates of international team.
• Collecting daily data and analytics of declined orders by merchants in marketplace project and reporting to project lead.
• Coordinate with HR to ensure that recruitment plans are tailored to needs of project.
• Collecting and documenting requested information and reporting to management.
• Providing operational support to team members.
• Assist in development or updating of command files for operational activities.
• Monitoring effectiveness of use of resources aimed at project implementation .

• Assist in preparation of monthly financial statements.
• Obtain financial information on monthly expenses for budgeting.
• Monitor financial transactions within company to ensure that there are no discrepancies in reports.
• Control expenditures to implement agreed budget controls.
• Conduct daily calculations to prepare analyzes and reports at request of financial manager.
• Contract verification.
• Collect and enter information for various financial schedules.
• Cost accounting.
• Verification of financial documents included in payment.
• Follow company's financial policies and regulations.

• Met deadlines by managing workload independently.
• Reconciled all company accounts, including credit cards and expenses.
• Supported preparation for annual audit process.
• Prepared Excel spreadsheets to track banking transactions and financial performance.
• Verified items billed against items received, following up with vendors to reconcile variances.
• Managed payroll by tracking employee hours and entitlements.
• Kept and updated digital and physical financial records.
• Managed office expenditure within expenditure budgetary limits.
• Recorded and filed cash transactions for financial statement development.
• Assisted in preparation of annual accounts and annual budgets.
• Processed expense requests for accountant to approve.
• Helped with preparation of management accounts and end-month duties.
• Handled incoming calls for staff, answering questions, directing calls and documenting messages.
• Produced clean, error-free professional business correspondence for office team.
• Supported staff with administrative needs for photocopying, faxing and filing.
• Kept adequate office supplies on hand to support staff and business requirements.
• Manage communication with employees by liaising with internal and external executives on various projects and tasks.
• Plan and orchestrate work to ensure that senior executives’ priorities are met, organizational goals are achieved, and best practices are upheld.

• Own delivery of External Communications Strategy

• Lead day-to-day media management.

• Promote memberships output through multi-channel plans.

• Support delivery of memberships publications

• Liaise with other departments in membership on matters relevant to media.

• Keep up to date with latest trends and developments of Communications channels.

• Leverage existing media relationships and cultivate new contacts within media industry.

• Manage media inquiries and interview requests.

• Create content for press releases, byline articles and keynote presentations.

• Monitor, analyze and communicate PR results on quarterly basis.

• Evaluate opportunities for partnerships, sponsorships, and advertising on on-going basis.

• Coordinate all public relations activities etc.

• ·Reflect all costs of banking program.
• Maintaining Cash Records.
• Preparation of business trip certificate and considering costs involved in banking program.
• Preparation of internal financial reporting.
• Experienced in keeping records of daily financial transactions and analyzing financial aspects of organization.
• Innovator with creative skills and experiences to improve overall business processes using automated accounting systems for data input and obtain reports.
• Responsible for maintaining accounting ledgers and performed account reconciliation.
• Maintaining status of funds.
• Performing account analysis and account research
• Processing accounting transactions.

• Have an experience of Deputy Dean Assistant and Tutor of Special talents Group.
• Assist Associate Dean in department operations and in other operational tasks to oversee the academic program and ensure quality faculty and student support services.
• Supervises and coordinates various department activities.
• Assist students seeking various types of referral source for studying.
• Attend University councils, committees, work groups, and other bodies.

• Part-time Job experience
• Translating and editing materials from required books