Gunel Aliyeva

• Develop and implement category strategies based on sales data, market analysis, and operational performance metrics.
• Coordinate supplier onboarding, contract negotiations, and ongoing operational support across multiple stakeholders.
• Prepare management reports, performance analyses, and operational reviews to support business decision-making.
• Work closely with logistics, finance, marketing, and operations teams to ensure efficient execution of commercial and operational activities.
• Monitor category performance, identify improvement opportunities, and coordinate corrective actions with relevant departments.

• Coordinate operational communication between local companies, international suppliers, and brand headquarters across multiple countries.

• Manage end-to-end documentation workflows, including contracts, invoices, proforma invoices, payment tracking, and logistics documentation.

• Coordinate order execution, shipment follow-up, and supplier communication to ensure timely delivery and operational continuity.

• Monitor payment status, follow up on outstanding balances, and support financial reconciliation activities.

• Maintain accurate operational records and ensure compliance with internal documentation requirements.

• Act as a key coordination point between management, suppliers, logistics providers, finance teams, and external stakeholders.

• Support store opening projects, operational planning, budgeting coordination, and implementation activities.

• Managed customer inquiries and coordinated communication through phone, email, and other channels, ensuring timely resolution of operational and client-related requests.

• Coordinated booking and utilization of conference rooms, meeting facilities, and event spaces based on client requirements.

• Supported meeting and event logistics, including schedule coordination, room preparation, stakeholder communication, and operational follow-up.

• Coordinated service providers and supported delivery of additional services, including catering, technical support, and equipment arrangements.

• Maintained accurate records and ensured smooth execution of event-related operational activities within tight deadlines.

• Responsible for maximizing the sales and profit of the categories and achieving sales budgets while remaining competitive in the marketplace. Management of topline and bottomline (P&L), product returns and inventory mix
• Used market intelligence and management information to develop and implement category plans and strategies.
• Conducted market research and analysis to provide insights into how to increase competitiveness of products.

• Managed operations efficiently and effectively, verifying customers received exceptional service.
• Cultivated strong relationships with clients, understanding their needs and aligning projects to exceed expectations.
• Led a team of 10+ members, driving project completion within strict deadlines and quality standards.

• Collaborated with sales teams to develop category-specific sales strategies and materials.
• Utilised data analytics to inform decision-making and improve category performance metrics.
• Provided mentorship to junior category management staff, enhancing team capabilities.
• Spearheaded sustainability initiatives within the category, promoting eco-friendly products and practices.

• Responsible for denimwear production&sales process.
• Worked with product development team members to optimise product specifications.
• Conducted training sessions for sales and marketing teams, improving brand knowledge and sales techniques.
• Negotiated contracts with vendors and service providers, securing favourable terms for the brand.
• Forecasted sales numbers and product profitability to determine ideal strategies.

• Responsible for Petite Bateau, Mayoral, Pretty Ballerinas brands
• Conducted regular revenue and sales analysis, developing and presenting reports for head office review.
• Coordinated staff rotas to ensure adequate coverage during peak times, optimising workforce efficiency.
• Maintained inventory levels to meet consumer demand while minimising excess stock.

• Coordinated purchasing operations for multiple international brands.
• Managed inventory planning and replenishment processes.
• Worked closely with logistics providers, warehouse teams and suppliers to ensure operational continuity.
• Prepared sales forecasts and operational reports for senior management.
• Coordinated cross-functional activities between commercial, logistics and warehouse departments.

• Processed sales records and entered transaction data into the retail management system.

• Monitored stock levels and supported inventory control activities.

• Assisted with product ordering, stock replenishment, and daily store operations.

• Assisted the General Manager with daily administrative and operational tasks.

• Coordinated correspondence, meetings, and internal documentation.

• Prepared reports, maintained records, and supported communication with suppliers and partners.

• Provided administrative support across different business functions and departments.

• Prepared financial and operational reports for management.

• Analyzed business performance data and supported budgeting activities.

• Maintained financial records and assisted with documentation and reporting processes.

• Supported day-to-day administrative and operational activities.

• Coordinated daily office operations and administrative processes.

• Managed correspondence, documentation, and record-keeping activities.

• Organized meetings, schedules, and communication with internal and external stakeholders.

• Supported procurement, office supplies management, and general administrative tasks.

• Assisted in monitoring and assessing credit, operational, and liquidity risks.

• Prepared risk reports and analytical materials for management review.

• Monitored compliance with internal risk management policies and procedures.

• Coordinated risk-related documentation and supported departmental reporting activities.

• Assisted in monitoring credit, operational, and liquidity risks.

• Prepared risk reports, analyses, and supporting documentation for management.

• Maintained risk-related records and ensured accuracy of reporting data.

• Supported compliance with internal policies and risk management procedures.