Gunel Chingizova
Baku,Azerbaijan
Summary
Multilingual Digital Marketing Specialist with about 5 years of experience in planning, executing, and optimizing online marketing strategies. Skilled in English, Russian, German, Turkish, and Azerbaijani, bringing a global perspective to campaigns. Experienced in using various digital channels, with strong skills in planning, analytics, and campaign tracking to achieve reliable results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist | Remote
Vitanur
Boston, United States
05.2024 - Current
- Manage digital marketing strategies for USA-based companies, primarily in Massachusetts, across industries like luxury, appliance repair, real estate, restaurants, and home renewal.
- Run and optimize PPC campaigns on Google Ads and Bing Ads to boost conversions and improve ROAS.
- Perform SEO and local SEO using tools like BrightLocal to enhance organic search rankings and local visibility.
- Create and manage email marketing campaigns.
- Conduct market and competitor research to inform strategies.
- Prepare and present monthly performance reports on digital marketing efforts.
- Collaborate with developers and designers to ensure smooth execution of websites and creative assets aligned with marketing goals.
- Tools Used: Ahrefs, BrightLocal, Microsoft Clarity, GA4, Google Tag Manager, Google Search Console, Google Ads, Bing Ads.
Digital Marketing Specialist | Freelance
IBH | International Business House
London, United Kingdom
06.2023 - 01.2024
- Developed and executed effective email marketing campaigns to engage customers and drive sales
- Implemented SEO strategies to improve website visibility and organic search rankings.
- Managed LinkedIn marketing efforts to enhance brand presence and generate leads.
Marketing Manager
Sun Finance
Baku, Azerbaijan
11.2023 - 05.2024
- Developed and implemented an SMM strategy, increasing social media engagement and followers.
- Established and managed email and SMS marketing campaigns, increasing customer retention and sales.
- Analyzed performance using Tableau and Google Analytics, preparing comprehensive monthly reports identifying key growth areas.
- Conducted affiliate marketing efforts.
- Collaborated with agencies and partners.
- Managing Google and Meta ads.
Digital Marketing Specialist
Solo Avto
Baku, Azerbaijan
09.2022 - 06.2023
- Conducted competitor research and analysis to suggest strategies that enhance marketing efforts.
- Monitored ROI, ROAS, and KPIs to assess campaign effectiveness and alignment with business goals.
- Implemented YouTube and mobile marketing strategies.
- Developed social media marketing strategies and post plans, coordinating with the design team to ensure effective execution for TikTok, Facebook, and Instagram,
- Created, monitored, and optimized Meta Ads and Google Ads campaigns, conducting A/B testing for performance improvement, including audience targeting and ad creative development.
- Managed website launches and applied SEO techniques to improve online presence and organic search rankings.
- Prepared monthly reports on digital marketing activities to provide insights and highlight improvement areas.
Digital Marketing Specialist
Duyme Agency
Baku, Azerbaijan
04.2022 - 08.2022
- Maintained social media presence across all digital channels.
- Researched new online opportunities to benefit the business.
- Managed campaigns across various digital marketing channels.
- Set key performance indicators (KPIs) for social media campaigns.
- Prepared comprehensive monthly reports to evaluate performance and identify areas for improvement
Junior SEO specialist
Global Management Company
Baku, Azerbaijan
12.2021 - 03.2022
- Monitored SEO performance through tools like Google Analytics, Yandex Metric, Bing Webmaster, SEMrush, and Screaming Frog.
- Implemented on-page SEO techniques to enhance website optimization
Social Media Manager
German Studio
Baku, Azerbaijan
04.2020 - 11.2021
- Engaged with followers by responding to queries promptly and monitoring customer reviews.
- Managed Meta Ads, along with daily activities.
- Created content, including text posts, videos, and images for social media platforms.
- Established key performance indicators (KPIs) for social media campaigns.
- Maintained the company website to ensure information is up-to-date and accurate.
Education
Bachelor Degree - Geography
Baku State University
College - Automated Systems Software
Baku Management and Technology College
Baku Skills
- SEO (Google Analytics, Tag Manager, Ahrefs, SEMrush, Microsoft Clarity, Screaming Fog)
- PPC (Google Ads, Bing Ads, Meta Ads)
- Email Marketing
- Content Creation & Strategy
- A/B Testing
- Conversion Rate Optimization (CRO)
- Project & Time Management
- Resourcefulness
- Multilingual
Languages
Azerbaijani
Native
Russian
Native
English
Fluent
German
Upper intermediate
Turkish
Upper intermediate
French
Beginner
Certification
- Digital Marketing Institute - Digital Strategy and Business Opportunity
- Simplilearn - Advanced Email Marketing
- University of California, Davis - Advanced Search Engine Optimization Strategies
- BeDigital - Digital Marketing Specialist
Affiliations
- Movies
- Dancing
- Hiking
- Walking
- Reading
- Listen to music
Timeline
Digital Marketing Specialist | Remote
Vitanur
05.2024 - Current
Marketing Manager
Sun Finance
11.2023 - 05.2024
Digital Marketing Specialist | Freelance
IBH | International Business House
06.2023 - 01.2024
Digital Marketing Specialist
Solo Avto
09.2022 - 06.2023
Digital Marketing Specialist
Duyme Agency
04.2022 - 08.2022
Junior SEO specialist
Global Management Company
12.2021 - 03.2022
Social Media Manager
German Studio
04.2020 - 11.2021
Bachelor Degree - Geography
Baku State University
College - Automated Systems Software
Baku Management and Technology College
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