Gunel Chingizova

- Develop and design compelling landing pages to enhance user engagement and drive higher conversion rates.
- Execute strategic email marketing campaigns, including creation, deployment, and thorough result analysis.
- Manage and execute LinkedIn marketing initiatives to bolster professional networking and elevate brand visibility.
- Implement advanced SEO techniques to amplify online presence and generate organic website traffic.
- Optimize blog content for superior search engine rankings and overall SEO performance.
- Create, manage, and refine Google Ads campaigns to maximize outreach and achieve key marketing objectives.
- Proficiently utilize Google Analytics and Google Tag Manager to extract valuable insights for informing future campaign strategies.
- Conduct extensive research and analysis of the UK Oil, Gas and Energy training market, identifying pivotal trends and opportunities.
- Perform comprehensive competitor analysis to drive strategic decision-making and maintain a competitive edge.

1) Prepare comprehensive monthly reports encompassing various digital marketing activities to provide insights and identify areas for improvement.
2) Conduct in-depth research on competitors and analyze their strategies, offering strategic suggestions to enhance our digital marketing efforts.
3) ROI and KPIs to evaluate the effectiveness of campaigns and ensure alignment with business objectives.
4) Oversee and manage multiple digital marketing channels, including YouTube, email, mobile marketing, and social media platforms like Facebook, Instagram, LinkedIn and TikTok, ensuring seamless integration and consistent messaging.
5) Develop and execute well-defined campaign budgets, closely monitoring expenses across all channels, including Meta, and Google Ads, to optimize resources and achieve optimal results.
6) Build, plan, and implement the overall digital marketing strategy for all platforms, including Facebook, Google Ads, and YouTube, leveraging their full potential to reach the target audience and drive conversions.
7) Create, monitor, and optimize campaigns on Meta ads, and Google Ads, to maximize their performance, including audience targeting, ad creative development, and bid management.
8) Conduct A/B testing and data analysis on campaigns across different platforms to identify trends, refine strategies, and improve overall campaign effectiveness.
9) Manage the website launch initiatives and implement Search Engine Optimization (SEO) techniques to enhance online presence and organic search rankings.
10)Track and measure SEO and Google Analytics metrics, as well as leverage Google Tag Manager, to gain valuable insights into user behaviour and campaign performance.

•Maintaining social media presence across all digital channels
• Research new online opportunities that may benefit the businesses
• Manage campaigns across digital marketing channels
• Setting key performance indicators (KPIs) for social media campaigns
• Preparation of monthly reports

• Maintaining social media presence across all digital channels
• Tracking SEO, Google Analytics, Yandex Metric, and Bing Webmaster data
• Optimize website for search engines (on-page SEO)
• Research new online opportunities that may benefit the business
• Assist the team in managing social media marketing campaigns

• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Manage social media marketing campaigns and day-to-day activities
• Creating content, including text posts, video, and images for use on social media
• Setting key performance indicators (KPIs) for social media campaigns
• General knowledge of Search Engine Optimization, keyword research, and Google Analytics
• Maintenance of the company's website