Gunel Nadirova
Baku
Summary
I'm helping retail customers to get best experience by offering them true value-for-the-money via right channels at right moments. At the same time, I'm helping stakeholders to increase LTV and NPS by applying data-driven approach while preparing/monitoring campaigns, analyzing sales funnel, and by constantly keeping finger on pulse to be aware of customer needs and conducting researches on customer satisfaction.
Overview
6
6
years of professional experience
Work History
CLM Marketing/Product Marketing Specialist
Kapital Bank OJSC
06.2022 - Current
- Leading customer campaigns/special offers from A to Z: define relevant segment, define campaign/offer, visuals approval, landing page creation, communication calendar, channels, customer satisfaction research etc.;
- Customer base analysis and segmentation for personalized offers, A/B testing, communications mapping/channels orchestration;
- Metrics monitoring, impact forecasting;
- Bridging the gap between technical and business teams using analytics to evaluate processes, determining requirements, delivering data-driven solutions, and generating reports to stakeholders.
Customer Service Specialist
Kapital Bank OJSC
12.2020 - 06.2022
Accountant/Receptionist
Portal Games
05.2018 - 08.2019
Practice
Silk Way
05.2019 - 07.2019
Education
Management
National Aviation Academy
2020
Skills
- Excellent communication and collaboration skills
- Strong problem-solving skills
- Quick learner, easily adapts to new technologies
- Experienced Scrum Master adept at leading and facilitating Agile practices within teams
- Strong time management skills
Languages
Azerbaijani
Native language
Russian
Proficient
C2
English
Upper intermediate
B2
Turkish
Advanced
C1
Computer skills
- Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Workspace
- Proficient in basic SQL for database query and data processing
Timeline
CLM Marketing/Product Marketing Specialist
Kapital Bank OJSC
06.2022 - Current
Customer Service Specialist
Kapital Bank OJSC
12.2020 - 06.2022
Practice
Silk Way
05.2019 - 07.2019
Accountant/Receptionist
Portal Games
05.2018 - 08.2019
Management
National Aviation Academy
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