Gunel Nadirova
Baku,Azerbaijan
Summary
As a campaign manager, I lead end-to-end campaign execution, helping retail customers get the best experience by offering them true value-for-the-money via the right channels at the right moments. At the same time, I support stakeholders in increasing LTV and NPS by applying a data-driven approach while preparing, monitoring, and analyzing campaigns, as well as optimizing the sales funnel to align with customer needs.
Overview
6
6
years of professional experience
Work history
Campaign Manager
Azerbaijan Airlines
Baku, Azerbaijan
01.2024 - Current
- Leading the full lifecycle of CRM campaigns, from planning to execution — including market benchmarking, offer design, customer journey mapping, and performance tracking.
- Creating and managing personalized customer journey maps using data insights, behavioral triggers, lifecycle stages, and channel preferences to maximize conversion and lifetime value.
Coordinating cross-functional teams (product, digital, design, technical) to deliver data-driven campaigns aligned with business goals. - Developing omnichannel communication strategies (Email, WhatsApp, etc.) with precise timing and segmentation for maximum engagement.
- Analyzing campaign performance to optimize audience insights, conversion rates, sales impact, and KPIs, refining journey touchpoints continuously.
- Acting as a strategic partner between CRM and Data teams, translating business needs into technical briefs.
CRM Marketing/Product Marketing Lead Specialist
Kapital Bank OJSC
Baku, Azerbaijan
06.2022 - 12.2023
- Leading customer campaigns/special offers from A to Z: define relevant segment, define campaign/offer, visuals approval, landing page creation, communication calendar, channels, customer satisfaction research etc.
Customer base analysis and segmentation for personalized offers, A/B testing, communications mapping/channels orchestration.
Metrics monitoring, impact forecasting.
Bridging the gap between technical and business teams using analytics to evaluate processes, determining requirements, delivering data-driven solutions, and generating reports to stakeholders.
Customer Service Specialist
Kapital Bank OJSC
12.2020 - 06.2022
Practice
Silk Way
05.2019 - 07.2019
Education
Management
National Aviation Academy
Baku /2016 - /2020
Skills
- Excellent communication and collaboration skills
- Strong problem-solving skills
- Quick learner, easily adapts to new technologies
- Experienced Scrum Master adept at leading and facilitating Agile practices within teams
- Strong time management skills
Languages
Azerbaijani
Native language
Russian
Native
English
Upper intermediate
Timeline
Campaign Manager
Azerbaijan Airlines
01.2024 - Current
CRM Marketing/Product Marketing Lead Specialist
Kapital Bank OJSC
06.2022 - 12.2023
Customer Service Specialist
Kapital Bank OJSC
12.2020 - 06.2022
Practice
Silk Way
05.2019 - 07.2019
Management
National Aviation Academy
/2016 - /2020
Similar Profiles
Diego Andrés Del Río Mc CormicKDiego Andrés Del Río Mc CormicK
A319/320 Senior First Officer at Azerbaijan AirlinesA319/320 Senior First Officer at Azerbaijan Airlines
JALAL SAFAROVJALAL SAFAROV
HSE engineer at Azerbaijan AirlinesHSE engineer at Azerbaijan Airlines
Seymur HuseynliSeymur Huseynli
Intern at Azerbaijan AirlinesIntern at Azerbaijan Airlines
Inanj DashdamirovInanj Dashdamirov
Head of Programming Sector at Supreme Court of ARHead of Programming Sector at Supreme Court of AR
JAHID BAKHSHIYEVJAHID BAKHSHIYEV
HR administrator at B GROUP AZERBAIJAN LLCHR administrator at B GROUP AZERBAIJAN LLC