Summary
Overview
Work History
Education
Skills
Internships/Trainings/Volunteering
Languages
Timeline
Generic
Gunel Pashayeva

Gunel Pashayeva

Baku

Summary

I have been working in the marketing field for over 8 years. I have experience in creating and implementing marketing concepts and strategies for several brands, as well as in project management and event organization.

Overview

8
8
years of professional experience

Work History

Client Strategist

Wemark
07.2024 - Current
  • As a Client Strategist, I am responsible for developing integrated marketing, digital marketing, and communication strategies, and overseeing their implementation in line with business objectives. My role involves managing the full lifecycle of campaigns, including those with TVC components—from ideation and creative concept development (naming, slogan, key visual, and design direction) to production organization, execution, and final delivery.
  • I ensure that each project is executed according to the strategic and creative plan, while maintaining effective communication with clients throughout the process to ensure clarity, alignment, and high-quality outcomes.

Co-founder and Director

Imagin Marketing Company
12.2022 - 03.2024
  • Managed an 8-person social media management team, engaging with potential clients to present new proposals and holding monthly meetings with existing clients to monitor progress. Reviewed social media content, monitored the progress of Meta ads, measured ROMI (Return on Marketing Investment), and ensured the achievement of set monthly KPIs (Key Performance Indicators).
  • Additionally, I provided training and consultation, social media marketing, and marketing management services to our corporate brands. I offered consultation services for personal branding and wrote marketing plans for clients. Parallel to this, I monitored the quality of work of the employees, conducted interviews for hiring throughout the year, evaluated tasks, and made selections.
  • I also managed the company's income-expense calculations and monitored finances.

Head of Marketing

Air Group LLC
02.2022 - 11.2022
  • Conducted research and analysis to ensure competitive product and service pricing. Led the marketing department responsible for developing and implementing a marketing strategy, creating a creative website, digital, corporate communications, and social media for several branches.
  • Managed a 6-person in-house team and outside contractors and agencies to meet strategic goals and business objectives while staying within budget. Ensured the company communicated the right messaging to attract prospective customers and retain existing ones. Updated senior leadership on the progress of marketing activities and reported on the results of campaigns.

Marketing Manager

166 Logistics | 156 Tow truck
04.2018 - 01.2022
  • During my experience at 166 Logistics Company, I handled the roles of Project Manager and Marketing Manager for Kunde Culinary and Mopedo. I collaborated with media organizations and advertising agencies and executed influencer marketing strategies to create creative marketing campaigns.
  • I analyzed data to evaluate the success of marketing efforts by coordinating with the sales team and other departments, and came up with new ideas to improve brand marketing and exposure. I planned, organized, and implemented direct and digital marketing strategies, increasing annual revenue.
  • I maintained the company website and analyzed website traffic statistics to measure the effectiveness of online campaigns to promote the company's products or services. I engaged in e-commerce activities, proposed, and organized corporate social responsibility initiatives.
  • I managed the organization of events (openings, product launch events, New Year celebrations, etc.) and the management of all activities.

SMM Specialist

ByZade Agency
11.2017 - 04.2018
  • Developed social media marketing content and created monthly social media reports. Planned, implemented, and executed social media marketing campaigns across channels. Measured, evaluated, and reported the results of social media marketing efforts. Conducted meetings with clients and created the designs.

Social Media Marketing Intern

FIL Agency
06.2017 - 11.2017
  • Engaging content is crafted and shared across various platforms, and an effective social media calendar is planned to ensure timely audience engagement. Advertising campaigns are run on multiple platforms to increase brand awareness and target the desired demographic.

Education

eMBA Program - Faculty of Business Administration

Istanbul University
12.2023

BSC - Marketing

UNEC / Sabah Groups
12.2018

Skills

  • Meta Ads Manager
  • Google Ads Design
  • Marketing Research
  • Project Management

Internships/Trainings/Volunteering

  • 2020-01-01 to 2020-03-31, Mentor Academy, Creative Advertisement
  • 2016-06-01 to 2016-09-30, Herba Flora, Marketing Intern
  • 2017-11-01 to 2017-12-31, Azerbaijan Marketing Summit, Coordinator
  • 2016-01-01 to 2017-09-30, "Birge ve Saglam" NGO, Volunteer Coordinator
  • 2015-06-01 to 2015-08-31, AzMarketing, Marketing Intern

Languages

  • Turkish
  • Azerbaijan
  • English

Timeline

Client Strategist

Wemark
07.2024 - Current

Co-founder and Director

Imagin Marketing Company
12.2022 - 03.2024

Head of Marketing

Air Group LLC
02.2022 - 11.2022

Marketing Manager

166 Logistics | 156 Tow truck
04.2018 - 01.2022

SMM Specialist

ByZade Agency
11.2017 - 04.2018

Social Media Marketing Intern

FIL Agency
06.2017 - 11.2017

eMBA Program - Faculty of Business Administration

Istanbul University

BSC - Marketing

UNEC / Sabah Groups

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Gunel Pashayeva