Hacar Idayatova
Baku,BA
Summary
A highly motivated young professional with a passion for digital marketing and social media trends, demonstrating a strong aptitude for rapid learning. I aim to apply my management and strategic planning skills to the SMM field to increase brand awareness and community engagement. Leveraging the detail orientation and meticulous archiving skills gained from my Museology education, I adopt a data-driven and organized work ethic. Eager to learn and ready to contribute to corporate goal.
Overview
3
3
years of professional experience
Work History
Social Media Marketing Specialist
TENDERYARD LLC
03.2025 - 07.2025
- Developed and successfully executed comprehensive Social Media Marketing Strategies aligned with brand objectives and goals.
- Ensured the daily, active management of accounts across all major social media platforms.
- Established, optimized, and ensured budget efficiency for high-performing, target-audience-focused paid advertising campaigns across multiple platforms, including both Meta Ads (Facebook/Instagram) and Google Ads (Search & Display Networks).
- Continuously monitored campaign results (KPI analysis) and implemented necessary adjustments to the digital marketing strategy to maximize outcomes.
- Organized and supervised the creation of high-quality, brand-consistent visual and infographic content (designs) for social media accounts, utilizing design software.
Museum Assistant
Independence Museum of Azerbaijan
07.2025 - Current
- Supervised the preservation of exhibitions and ensured visitor safety.
- Provided general information about the exhibits to visitors and answered their questions.
- Ensured adherence to museum regulations and rules.
Social Media Marketing Manager and Specialist
Y GLASS MMC
03.2024 - 03.2025
- Formulated and managed the marketing budget, ensuring the efficient allocation of resources and optimizing the Return on Investment (ROI).
- Oversaw market research to identify new trends, understand customer demands, and determine competitors' strategies.
Public Relations (PR) Manager
Be Positive Advertising Agency (Freelance)
02.2023 - Current
- Developed and executed PR strategies aimed at enhancing brand recognition and reputation.
- Drafted various written content (press releases, media information bulletins, and internal communication texts) and utilized skills in professional filming and mobile videography for content creation.
- Managed crisis communication during sensitive periods and maintained a positive public image.
Administrative Assistant
Y GLASS MMC
08.2023 - 03.2024
- Managed official documentation, correspondence, and the internal archiving systems.
- Systematically organized incoming and outgoing correspondence, reports, and meeting minutes.
- Assisted with the creation of schedules/tables, established internal office communication, and supported task coordination.
Education
Master of Science - Archeology And Cultural Heritage Preservation
Azerbaijan Tourism And Management University
01-2025
Bachelor of Science - Museology, Archival Studies, And Monument
Azerbaijan Tourism And Management University
01-2023
Skills
- Google Analytics 4 (GA4) Proficiency
- A/B Testing & Conversion Rate Optimization
- ROI Analysis & Budget Management
- Paid Social Platforms: Meta Ads Manager
- Meticulous Archiving & Detail Orientation
- Graphic Design Software
- Video Production & Editing
- SEO-Optimized Copywriting
- Social Media Management
- Content Creation and Editorial Planning
- Social Media Analytics and Reporting
- Organization and Management of Exhibitions
- Documentation and Inventorying of Museum Artifacts
- Planning and Direction of Visitor Experience
Languages
English
Russian
Turkish
Azerbaijani
Timeline
Museum Assistant
Independence Museum of Azerbaijan
07.2025 - Current
Social Media Marketing Specialist
TENDERYARD LLC
03.2025 - 07.2025
Social Media Marketing Manager and Specialist
Y GLASS MMC
03.2024 - 03.2025
Administrative Assistant
Y GLASS MMC
08.2023 - 03.2024
Public Relations (PR) Manager
Be Positive Advertising Agency (Freelance)
02.2023 - Current
Master of Science - Archeology And Cultural Heritage Preservation
Azerbaijan Tourism And Management University
Bachelor of Science - Museology, Archival Studies, And Monument
Azerbaijan Tourism And Management University