Hector Herrera
Phoenix
Summary
Dynamic Customer Development Manager with a proven track record at Jack Link’s Snacks, leveraging Power BI expertise and exceptional presentation skills to drive a 6% growth in promotional strategy. Adept at fostering strong customer relationships and enhancing cost efficiency, consistently delivering impactful results in competitive markets.
Overview
13
13
years of professional experience
Work History
Customer Development Manager
Jack Link’s Snacks
Phoenix
01.2023 - Current
- Responsible for the launch of 2024 innovation items exclusive to key accounts generating over 8,000 Points of Distribution
- Utilized retailer IRI and Neilsen’s Data to pivot 2024’s promotional strategy to maximize $ Growth by 6%
- Strengthened the customer/vendor relationship by creating a robust rebate contract that increased Jack Link Fair Share to 105%
- Managed Jack Link’s Distribution as the key point of contact with McLane Distribution and their 23-Main DCs
Retail Broker and Account Sales Manager-West
PepsiCo
Scottsdale
01.2017 - 01.2023
- Created a robust plan in 2018 that resulted in achieving an Incremental Net-Revenue Plan Target that reached 117.6% to AOP
- Outperformed projections for new business investment, executing a 5:7 ROI; valuing over $572K
- Enhanced promotional display plans and in-store execution to drive 2018 Incremental Net Rev Sales of $1,028,795
- Developed a robust strategy with Albertson’s Divisions in 2018 that drove revenue growth +9%
Store Director
Fry’s Food Stores
Phoenix
01.2014 - 01.2017
- Responsible for hiring, developing and training of 140 personnel across all store departments
- Executed robust processes for perishable departments that directly resulted in 75% reduction in shrink/loss of product
- Developed partnership with corporate vendors to grow revenue and net-profit YOY by an average of 5%
- Achieved +8% net sales over the previous year in 2016
Materials Buyer/Production Planner
Robertson Fuel Systems
Tempe
01.2013 - 01.2014
- Responsible for the development of production planning of full goods from raw materials
- Developed a tracking system that improved the department shrink rate by 20%
- Calculated accurate measurements of weighted material used for builds minimizing loss by an average of $25K per project
- Assisted in the planning and procurement of over 6,700 individual builds for U.S. Military contracts
Education
Food and Retail Industry Management Degree -
University of Southern California
Los Angeles, CA01.2017
Certificate: Applied Project Management -
Villanova University
Phoenix, AZ01.2016
Bachelor of Business Administration - Project Management
University of Phoenix
Phoenix, AZ01.2014
Skills
- Presentation skills
- Cost efficiency
- Microsoft Office and Salesforce proficiency
- Power BI expertise
- Joint business planning
- Customer service excellence
References
References available upon request.
Professional Summary
Strengthened client relationships, exceeding sales targets for Top 10 retail accounts., Developed successful sales strategies for large and small format retailers, averaging +5% sales YOY., Collaborated with national distributors leveraging Power BI to reduce product reclamation by 25% vs LY., 15 years of experience in Retail and CPG, managing national key accounts for top brands.
Timeline
Customer Development Manager
Jack Link’s Snacks
01.2023 - Current
Retail Broker and Account Sales Manager-West
PepsiCo
01.2017 - 01.2023
Store Director
Fry’s Food Stores
01.2014 - 01.2017
Materials Buyer/Production Planner
Robertson Fuel Systems
01.2013 - 01.2014
Food and Retail Industry Management Degree -
University of Southern California
Certificate: Applied Project Management -
Villanova University
Bachelor of Business Administration - Project Management
University of Phoenix