Heidi Goitia
Peoria
Summary
Award-winning media professional skilled in working with stakeholders, government officials and community leaders to produce engaging and relevant messages. Service-minded and passionate about cultivating strong relationships within organizations and across the community. Adept at working under strict deadlines and in high-pressure circumstances. Enthusiastic idea generator always looking for new ways to create interest. Arizona native with deep roots who leverages connections to generate results.
Overview
13
13
years of professional experience
Work History
Public Relations Supervisor
The Ferraro Group
Phoenix, AZ
01.2022 - Current
- Develop strategic messaging for a variety of clients to help create brand awareness and strong position in the market
- Track and report on success of campaigns and public relations efforts
- Plan and execute private, company, and client events.
- Draft, edit and distribute press releases, media advisories and other public relations materials
- Research opportunities for earned media among local and national print and broadcast outlets
- Create visual, engaging segments for community involvement and brand exposure
- Provide hands-on media training to company executives
- Secure earned media through creative, newsworthy, impactful ideas that are meaningful to the target audience
Senior Mentor/Ambassador
TalentBlvd
09.2020 - Current
- Support and guide broadcasting talent — providing consistent feedback to improve on-air presence and accelerate career opportunities
- Worked with team to relaunch company’s website and revive overall business model
News Reporter
The E.W. Scripps Company
09.2021 - 12.2021
- Research, develop and pitch relevant, unique and newsworthy story ideas daily
- Produce and present multiple daily reports for various platforms under strict deadlines — coordinating and conducting interviews, writing compelling copy for broadcast, web and social media, and determining appropriate visual elements
- Collaborate with producers, photographers, editors and managers to ensure reports are accurate, captivating and impactful
- Remain calm, flexible and adaptable as news develops and coverage needs change
- Promote and share stories on social media to raise brand awareness, increase viewership and drive digital traffic
- Cultivate connections with community leaders, sources and experts to gain information, stay abreast of potential stories and build trust
News Anchor
Meredith Corporation KTVK/KPHO
08.2017 - 08.2021
- Confidently delivered daily news and traffic reports on CBS5 morning show and KTVK morning show, Good Morning Arizona, to educate and inform target audience
- Maintained constant communication with production booth staff to ensure details were current and accurate.
- Conducted live interviews in the field and in studio. Consistently found creative and unique ways to tell stories and engage the audience.
- Acted as emcee for various community events
Traffic Anchor | News Reporter
Meredith Corporation KTVK/KPHO
08.2015 - 08.2021
- Produced and presented traffic segments under tight deadlines — researching drive times and accidents, and creating eye-catching graphics to tell visual stories
- Booked and wrote broadcast copy for CBS5 and Good Morning Arizona segments
- Worked with team to strategically reshape morning newscasts, leading to increased ratings
- Recognized by viewers as "Best of the Valley" in AZ Foothills Magazine in 2017, 2018 and 2019
News Reporter
Belo Corporation
02.2014 - 08.2015
- Delivered live reports for Good Morning Arizona, covering features and breaking news stories
- Maintained high demand from area public relations professionals for ability to effectively showcase brands and execute interesting and fun on-air segments
- Member of three-person team responsible for selecting reporter and photographer assignments, and managing and optimizing schedules
- Increased productivity via implementation of new standard operating procedure for field assignments
News Producer
Belo Corporation
04.2012 - 02.2014
- Led team of 15 as intermediary supervisor, reporting to executive producer
- Assigned stories to reporters and photographers — determining best fit for each team
- Booked nine segments daily for five-hour Good Morning Arizona newscast
- Produced numerous on-site sports segments from games and events across Arizona
- Researched story ideas from local PR, sports teams and municipalities to establish coverage
- Maintained smooth-running newsroom by managing breaking-news stories and staffing changes under extremely intense time constraints and constantly evolving coverage needs
Associate Producer
Belo Corporation
11.2010 - 04.2012
- Wrote segments and stories for Good Morning Arizona newscast — sourcing content from news wires, viewer calls and emails, and tips from community leaders and officials
- Edited and proofread broadcast copy with accuracy and attention to detail
Education
BACHELOR OF SCIENCE - BROADCAST JOURNALISM & PUBLIC RELATIONS
Northern Arizona University
Flagstaff, AZ2000
Skills
- AP Style
- Writing
- Copyediting
- Content creation
- Media relations
- Event planning
- Storytelling
- Public speaking
- Communication strategies
- Project management
- Brand awareness
- Strategic messaging
- Social media
- Team collaboration
- Public relations
- Community outreach
- Conflict resolution
- Time management
- Leadership, education & training
- Database management
Additional Information
- REGIONAL EMMY "Best Morning Newscast" | Rocky Mountain Emmy Foundation
- 2020 BEST OF THE VALLEY Arizona Foothills Magazine | 2017, 2018 & 2019
Boards and Memberships
Board Member, NATAS Rocky Mountain Emmy Southwest Chapter
Timeline
Public Relations Supervisor
The Ferraro Group
01.2022 - Current
News Reporter
The E.W. Scripps Company
09.2021 - 12.2021
Senior Mentor/Ambassador
TalentBlvd
09.2020 - Current
News Anchor
Meredith Corporation KTVK/KPHO
08.2017 - 08.2021
Traffic Anchor | News Reporter
Meredith Corporation KTVK/KPHO
08.2015 - 08.2021
News Reporter
Belo Corporation
02.2014 - 08.2015
News Producer
Belo Corporation
04.2012 - 02.2014
Associate Producer
Belo Corporation
11.2010 - 04.2012
BACHELOR OF SCIENCE - BROADCAST JOURNALISM & PUBLIC RELATIONS
Northern Arizona University
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