Hilal Mammadov
Head Of Retail Chain / Retail Consultant / Business Development Manager / Project Manager
Baku
Summary
Dynamic retail sales professional with 16 years of experience, including 13 years in management roles within the food industry. Proven track record in driving sales growth and enhancing customer satisfaction through effective team leadership and strategic planning. Skilled in coordinating operations with business owners to optimize performance and achieve organizational goals. Committed to fostering a collaborative work environment that empowers teams to excel and deliver exceptional results.
Overview
15
15
years of professional experience
3
3
Certifications
4
4
Languages
Work History
Head of Sales Projects division
SUN FOOD LLC - Azersun Holding
05.2025 - Current
- Develop and implement the company’s sales strategy to drive revenue growth
- Oversee daily operations of the sales team and monitor performance metrics
- Maintain existing customer relationships and initiate strategies to attract new clients
- Conduct regular field visits to retail locations to assess operations and identify areas for improvement
- Organize motivational activities and training sessions to help the team meet sales targets
- Perform market research to analyze competitors and uncover new sales opportunities
- Ensure high levels of customer satisfaction and manage post-sales service quality
- Prepare monthly and annual sales reports based on performance data
- Collaborate with other departments to support product presentation and production planning
- Coordinate with the marketing team to organize brand promotion events and campaigns
- Organize regular meetings with logistics, customer service, data analytics, and finance leaders to ensure the sustainable and effective management of joint project
- Managed the company's Debt Maturity Monitoring project, improving the outcome by 25%
- Contributed to achieving a 20% improvement by reviewing customer intersections in the company's channel breakdown and proposing suggestions for route planning and optimization
- I have optimized and standardized the reports, enabling management to get them quickly and in the desired format
Retail account manager
Gazelli Group LLC
09.2024 - 05.2025
- Develop and implement the company’s sales strategy to drive revenue growth
- Oversee daily operations of the sales team and monitor performance metrics
- Maintain existing customer relationships and initiate strategies to attract new clients
- Conduct regular field visits to retail locations to assess operations and identify areas for improvement
- Organize motivational activities and training sessions to help the team meet sales targets
- Perform market research to analyze competitors and uncover new sales opportunities
- Ensure high levels of customer satisfaction and manage post-sales service quality
- Prepare monthly and annual sales reports based on performance data
- Collaborate with other departments to support product presentation and production planning
- Coordinate with the marketing team to organize brand promotion events and campaigns
- I achieved 53% sales growth at the company, despite a 70% channel contraction and portfolio reduction compared to the same quarter of the previous year
- I managed alone a structure that the Commercial Department had previously run with 5 managers, and I generated profit for the company in return
- I have reduced the costs of maintaining a permanent staff by procuring certain services from appropriate third-party service providers to optimize the operations of the Commercial Department
Head of Project and Retail Chain
RAM Holding
07.2022 - 09.2024
- Determine optimal store locations and prepare compelling presentations for the founder
- Develop and expand the customer portfolio through strategic outreach
- Manage and guide the team of subordinates to ensure operational excellence
- Conduct market analysis to identify new collaboration opportunities and build strategic partnerships
- Prepare quarterly, semi-annual, and annual sales forecasts based on performance metrics
- Collaborate cross-functionally with other departments to initiate and shape the production plan
- Coordinate diverse brand development initiatives in partnership with the marketing team
- Conduct domestic business trips to retail points to identify shortcomings in team and customer portfolio management, communicate necessary actions to relevant departments, and ensure consistent follow-up to resolve issues
- I increased the company's profitability by 10% by exceeding sales targets
- By optimizing at the customer and point-of-sale level, I achieved a 3% reduction in the company's logistics costs
- I generated approximately 500K manat in annual revenue for the company by minimizing the deletion of deleted products through strict oversight
- Increased the company's portfolio up to 3 times with my team by establishing successful deals with vendors
Head of Sales Division
OBA Retail Chain
09.2019 - 07.2022
- To organize the regulation of the activity of the sales team based on the standards established by the company
- Organization of the profitable and systematic operation of the stores under my control
- Decision making in identifying new store locations and evaluating property specialist proposals
- Contribute to the formation of the company's internal standards and regularly put forward innovative proposals
- To support the transfer and acquisition of necessary information to the team in the study and implementation of external projects
- Training team members on the organization of management based on numbers
- To take the initiative in the application of the checklist and other tools for the systematic operation of the company
- Provide support in the promotion of potential subordinates
- To take the initiative in conducting necessary trainings for the organization of profitable activity of the structure
- Participate in the reorganization of the company's SKU matrix and constantly support the enrichment of the assortment based on the requests and requests of customers
- I worked with the team to turn around a structure that was causing a 2% to 3% net loss for the company into a profitable one
- Increased product assortment on-shelf by up to 100% by implementing innovations in planogram and shelf management to support company expansion and growth. Previous displayed assortment: 1,100 SKUs - Post-implementation assortment: 2,300 SKUs
- By identifying gaps in deletions, I improved the company's and my structure's utilization rate by 25%
Region (Area) Manager / Format director / Project manager
Araz Supermarket LLC
10.2015 - 09.2019
- To organize the regulation of the activity of the sales team based on the standards established by the company
- Organization of the profitable and systematic operation of the stores under my control
- Contribute to the formation of the company's internal standards and regularly put forward innovative proposals
- To support the transfer and acquisition of necessary information to the team in the study and implementation of external projects
- Training team members on the organization of management based on numbers
- To take the initiative in the application of the checklist and other tools for the systematic operation of the company
- To take the initiative in conducting necessary trainings for the organization of profitable activity of the structure
- Opening of new stores and organization of sustainable operation of the store
- Planning the reconstruction and renovation of existing stores, organizing the renovation of the store in a customer-friendly way, checking the correct execution of the product layouts and participating in making the necessary decisions in the property meetings
- The structure I managed had a maximum of 1,142 employees and 70 stores
- I reduced the number of unprofitable stores by 80%, securing profitable stores for the company.
- I have trained over 50 managers during my time at the company and afterward
Store Manager / Deputy manager / Sales person
Araz Supermarket LLC
05.2011 - 10.2015
- Directed and regulated the activities of the sales team in alignment with company standards.
- Ensured profitable and systematic operation of all stores under supervision.
- Contributed to the development of internal company standards and consistently proposed innovative improvements.
- Facilitated the transfer and acquisition of essential information for team involvement in external projects.
- Trained team members in data-driven management practices to enhance performance.
- Implemented checklists and operational tools to support systematic and efficient workflows.
- Initiated and conducted training programs to strengthen profitability and organizational effectiveness.
- Oversaw the opening of new stores and ensured their sustainable and successful operation
- I generated savings for the company by optimizing the staffing at new store openings, reducing headcount by 45%-50% compared to the initially agreed-upon staff
Education
Master`s Degree - Economy
ASOIU - Azerbaijan State Oil And Industry University
Baku, Azerbaijan 04.2001 -
Bachelor`s Degree - Economics
UNEC - Azerbaijan State University of Economics
Baku, Azerbaijan01-2014
Skills
Project Management
Staff management
Budget and cost management
Planning of the company’s retail activities and new store openings
Team leadership
Operations management
Strategic planning
Decision-making
Cross-functional teamwork
Sales management
Analytical skills
Customer relationship management
Certification
Effective Problem-Solving and Decision-Making / Certificate by University of California,Irvine - Grade 98%
CONTACT ME AT
- +994 50 444 12 22 / +994 55 515 12 45 / +994 70 909 12 22
- Hilal.mammadov90@gmail.com
- Baku, Surakhany, Samir Jafarov str.12E
Timeline
Foundations of Business Strategy / Certificate by University of Virginia - Grade 85%
12-2025
Effective Problem-Solving and Decision-Making / Certificate by University of California,Irvine - Grade 98%
11-2025
Head of Sales Projects division
SUN FOOD LLC - Azersun Holding
05.2025 - Current
Retail account manager
Gazelli Group LLC
09.2024 - 05.2025
LABA Academy - Sales Management Course
06-2024
Head of Project and Retail Chain
RAM Holding
07.2022 - 09.2024
Head of Sales Division
OBA Retail Chain
09.2019 - 07.2022
Region (Area) Manager / Format director / Project manager
Araz Supermarket LLC
10.2015 - 09.2019
Store Manager / Deputy manager / Sales person
Araz Supermarket LLC
05.2011 - 10.2015
Master`s Degree - Economy
ASOIU - Azerbaijan State Oil And Industry University
04.2001 -
Bachelor`s Degree - Economics
UNEC - Azerbaijan State University of Economics