Hope Smyth
Tucson
Summary
Strategic and relationship-centered Director of Information Technology with 20+ years experience modernizing digital ecosystems, stabilizing infrastructure, and advancing AI governance within tourism and nonprofit sectors. Known for reducing friction, improving documentation, and aligning CRM, CMS, automation, and data governance into unified workflows.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director of Information Technology
Visit Tucson
07.2022 - Current
- Led IT strategy development to enhance organizational efficiency and align technology with business objectives.
- Implemented cybersecurity protocols, ensuring data integrity and compliance with industry standards.
- Managed vendor relationships, negotiating contracts to optimize service delivery and cost-effectiveness.
- Developed and executed IT budgets, monitoring expenditures to achieve financial targets.
- Mentored IT staff, cultivating professional growth and enhancing team capabilities in technical skills.
Information Technology Manager
Visit Tucson
07.2017 - 06.2022
- Collaborated with cross-functional teams to identify technology needs and implement effective solutions.
- Installed, configured, tested and maintained operating systems, application software, and system management tools.
- Evaluated emerging technologies, recommending innovations to improve operational effectiveness and competitiveness.
- Streamlined helpdesk operations, reducing response times and increasing end-user satisfaction levels.
- Managed large-scale IT projects, ensuring on-time completion within budget constraints.
- Trained staff on new software applications and hardware installations, boosting productivity across departments.
- Streamlined software deployment processes, reducing downtime and improving user experience across departments.
CRM Project Manager
Simpleview, Inc.
07.2012 - 06.2014
- Worked with >40 Destination Management Organizations to managed CRM system integrations to enhance user experience and data accuracy.
- Developed training materials for clients on CRM utilization and best practices.
- Analyzed customer data trends to inform marketing strategies and improve engagement.
- Led cross-functional teams in identifying process inefficiencies within the CRM framework.
- Streamlined reporting processes, improving visibility of customer interactions and sales performance.
CRM Project Manager
Visit Tucson
07.2002 - 06.2012
- Developed and implemented CRM strategies to enhance customer engagement and retention.
- Analyzed customer data to identify trends and improve service delivery.
- Collaborated with cross-functional teams to align CRM initiatives with business objectives.
- Trained staff on CRM tools and best practices, fostering a culture of continuous improvement.
- Optimized database management processes for increased accuracy and efficiency in customer tracking.
- Monitored performance metrics to assess the impact of CRM initiatives on overall business goals.
Skills
- Technical support management
- IT infrastructure management
- IT asset management
- IT compliance
- Microsoft 365
- Power BI / Power Automate
- SharePoint/OneDrive
- GA4
- CRM/CMS
- Act-On
- MailChimp
- AI Tools
Accomplishments
• Led modernization of Visit Tucson's IT operations, infrastructure, documentation, and workflows.
• Introduced and chaired Visit Tucson's first Technology Committee and AI Subcommittee.
• Directed CRM/CMS modernization, Data Engine rollout, and Microsoft 365 governance.
• Designed large-scale digital asset management strategy for 100–200TB library.
• Mentored staff on AI literacy, accessible design, automation, and workflow clarity.
Certification
• Professional in Destination Management from Destinations International
• Certified Tourism Ambassador from the CTA Network
• Simpleview, Inc./Granicus, LLC Certifications:
CMS Mentor
Consumer
Inventory
Meeting Sales
Meeting Services
Membership/Partnership
Email Marketing Management
Timeline
Director of Information Technology
Visit Tucson
07.2022 - Current
Information Technology Manager
Visit Tucson
07.2017 - 06.2022
CRM Project Manager
Simpleview, Inc.
07.2012 - 06.2014
CRM Project Manager
Visit Tucson
07.2002 - 06.2012