Isabella Araujo
PHOENIX
Summary
Results driven leader with proven success, driving significant improvements in sales performance, team development and operational excellence within high volume environments. Skilled in talent development, sales growth strategies, inventory management, visual execution, event execution and creating exceptional guest experiences.
Overview
6
6
years of professional experience
Work History
Sales Manager
Ulta Beauty Inc.
10.2024 - Current
- Led and developed a team of 18 direct reports, providing coaching performance management,and accountability to achieve sales, loyalty, credit and event goals
- Led the full-cycle hiring process for Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers including candidate sourcing, interviewing, selection and onboarding
- Conduct regular performance evaluations and coaching sessions, providing actionable feedback and creating development plans that drive individual and team success
- Built and maintained strong relationships with brand partners to coordinate product education, promotional events and sales driving initiatives
- Led a 104% increase in credit card applications since assuming the Sales Manager role through strategic coaching, associate development, and consistent performance accountability
- Achieved a $1.5 million increase in store sales compared to the previous year by developing associates, maximizing selling opportunities, and aligning team execution with company goals
- Mentored and prepared 10 different associates during my tenure for career growth by providing ongoing coaching, skill development, and leadership guidance, supporting promotions into higher-level roles.
Assistant Store Manager
Fabletics
Phoenix, AZ
10.2021 - 10.2024
- Served as Assistant Manager for a top performing retail location ranked #1 in the company across five key daily performance metrics, including sales, average order value, loyalty enrollment, conversion, and customer service survey results
- Directed teams through large scale floor sets and visual transitions, managing associate assignments and execution of complete store resets and display updates while maintaining brand standards
- Partnered with visual leadership to execute pilot store initiatives, ensuring operational efficiency, accurate product presentation, and successful implementation of new layout concepts
- Partnered directly with inventory teams to monitor stock levels, expedite replenishment of high demand products, and ensure consistent product availability to support sales goals and guest satisfaction
- Led shipment associates in receiving, processing, and organizing incoming product to ensure accurate tagging, efficient replenishment and timely placement on the sales floor
- Maintained operational standards by ensuring shipment areas, backstock organization and product presentation aligned with company execution
Server Assistant
Red Robin
Puyallup, WA
01.2021 - 08.2021
- Delivered exceptional guest experiences in a high volume environment by building rapport with customers, anticipating needs and resolving concerns
- Increased sales through selling techniques, product recommendations, suggestive selling and promoting featured offerings
- Managed multiples priorities, in a fast pace setting, balancing guest service, accuracy, time management, and operational responsibility while maintaining high performance standards
- Trained and supported new team members on service standards, menu knowledge, guest interactions, and operational procedures to promote team success
- Managed multiples priorities, in a fast pace setting, balancing guest service, accuracy, time management, and operational responsibility while
- Handled guest concerns professionally by identifying solutions, de-escalating situations and creating positive outcomes that strengthened customer loyalty
Skills
- Performance management and coaching
- Team leadership and associate development
- Talent acquisition and interviewing
- Conflict resolution and problem solving
- Sales growth strategy
- KPI analysis and performance improvement
- Goal setting and accountability
- Inventory management and replenishment
- Shipment processing and product flow
- Visual merchandising and floor set execution
- Culture building
Timeline
Sales Manager
Ulta Beauty Inc.
10.2024 - Current
Assistant Store Manager
Fabletics
10.2021 - 10.2024
Server Assistant
Red Robin
01.2021 - 08.2021