Jamie Sellar
Surprise
Summary
Transformational healthcare leader with tremendous national impact on revolutionizing mental health, substance use and crisis care systems across the United States. Recognized change agent who combines strategic vision with practical execution to elevate organizational performance and improve patient care outcomes. Track record of implementing innovative data-driven solutions that drive growth while maintaining clinical excellence.
Experienced with strategic planning, business development, and market analysis. Utilizes comprehensive market insights to drive organizational growth and innovation. Track record of leading cross-functional teams to achieve strategic objectives and enhance operational efficiencies.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Chief Strategy Officer
Recovery Innovations, INC.
01.2018 - 09.2025
- Oversaw all areas of consulting and training service lines:
- Led more than 30 staff consultants and sub-contractors delivering focused mental health and substance use consultation services internationally.
- Lead Consultant on over two dozen state level projects of high complexity.
- Oversaw all areas of business development from traditional RFP procurement opportunities to sole source contracting. Early adopter of AI to support processes that win competitive procurements.
- Credited Writer for SAMHSA's National Guidelines for Behavioral Health Crisis Care (2020).
- National thought leader on mental health, substance use, and crisis care systems.
- Secured strategic partnerships with external organizations, expanding company''s reach and enhancing brand reputation within the industry.
- Implemented change management initiatives during organizational restructuring, ensuring smooth transition and minimum disruption to ongoing operations.
- Led cross-functional teams for successful implementation of strategic initiatives, resulting in increased revenues and market share.
- Coached direct reports on leadership skills development, contributing to their professional growth within the organization.
- Optimized operational processes by leveraging technology and automation, reducing overall costs and increasing efficiency.
- Collaborated with executive leadership team in setting financial targets and budget allocations, achieving fiscal responsibility across all departments.
- Managed corporate risk by assessing potential threats to business operations and implementing proactive mitigation measures for long-term sustainability.
- Streamlined project management practices for improved resource allocation across multiple simultaneous projects without compromising quality or timelines.
- Identified new business opportunities through extensive market research, increasing company''s product portfolio and customer base.
- Fostered a high-performance work environment by setting clear expectations and providing regular feedback on individual performance metrics.
- Represented organization at industry conferences and events.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
Director of Consulting and Business Development
Recovery Innovations, INC.
01.2017 - 01.2018
- Established new division and pioneered corporate-level role to develop new lines of business for company, both nationally and internationally — exceeding all growth targets.
- Led consulting department and provided consultation to governmental agencies around areas of crisis system optimization (Crisis Now), Zero-Suicide initiatives, and peer support programming (Peer 2.0).
- Developed long-term relationships with key clients, securing repeat business and referrals for new projects.
- Crafted compelling proposals that won several high-value contracts for the company, driving revenue growth substantially.
Regional Director - Western Division
Recovery Innovations, INC.
01.2015 - 01.2017
- Assumed corporate-level responsibility for all aspects of 5 crisis facilities and 15 mental health and substance use outpatient treatment programs in Arizona, California, and Washington.
- Worked with funders to evolve financially sustainable models of care. Developed and opened three new crisis facilities in California and Washington and one new substance use / mental health outpatient program in Washington.
- Collaborated with cross-functional teams to develop new products and services, meeting customer demands while driving revenue growth.
- Developed and executed successful business plans, resulting in increased market share and profitability. Won multiple competitive procurement opportunities through strong RFP responses.
Senior Director of Crisis Services
Terros
01.2013 - 01.2015
- Provided direction and vision for large crisis service department, working with community stakeholders and funders to ensure effective and timely crisis intervention. Accountable for multiple services including: crisis mobile teams, hospital rapid response, child and adolescent DCS assessments, and a special team dedicated to providing community-based services for people in crisis with co-occurring developmental disabilities.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
Owner / Consultant / Counselor
Ocotillo Wellness Group
01.2009 - 01.2013
- Outpatient private counseling practice specializing in improving quality of life for adults and families. Focus was providing psychosocial oncology support.
- Recognized as an Arizona leader in the provision of a biopsychosocial model of cancer support.
Program Director
The Wellness Community
01.2007 - 01.2012
- Directly oversaw staff facilitating more than 130 professionally-led psycho-social programs per month delivered in multiple formats, including group work, educational series, exercise, nutrition, and stress reduction. Collaborated with media relations consultants to create marketing plans and strategies to increase utilization of services; increased participant visits from 5,600 to 16,000 within 5 years.
Administrator
The Meadows of Wickenburg
01.2006 - 01.2007
- Delivered direction and leadership to maintain and grow this world-class substance use disorder treatment center, overseeing 7 functional areas: Intake, Nursing, Food Service, Maintenance, Security, Patient Financial Services, and Information Services.
Director of Workshops
The Meadows of Wickenburg
01.2003 - 01.2006
- Initiated cost-effective educational workshops for individuals impacted by co-occurring disorders that require intensive therapeutic support in an non-inpatient environment. Created a trauma-informed and supportive milieu for six counselors to realize optimum results.
Director of Intake
The Meadows of Wickenburg
01.1999 - 01.2006
- Oversaw 9 full-time intake employees with organizational responsibility for all aspects of the intake department; served as an integral part of the senior management team.
Education
Master of Arts - Counseling
Northern Arizona University
Flagstaff, AZBachelor of Science - Psychology
Arizona State University
Tempe, AZSkills
- Crisis System Development
- Business Development / Procurement/ Proposal Development
- Workforce Development
- Funding Sustainability
- Stakeholder Engagement
- Governmental Relations
- Systemic Implementation of Best Care Practice
- Operational Technical Assistance
- Talent Management
- Go-to-Market Strategy
- Leadership and People Development
Certification
Arizona State Licensed Professional Counselor LPC-1501
Timeline
Chief Strategy Officer
Recovery Innovations, INC.
01.2018 - 09.2025
Director of Consulting and Business Development
Recovery Innovations, INC.
01.2017 - 01.2018
Regional Director - Western Division
Recovery Innovations, INC.
01.2015 - 01.2017
Senior Director of Crisis Services
Terros
01.2013 - 01.2015
Owner / Consultant / Counselor
Ocotillo Wellness Group
01.2009 - 01.2013
Program Director
The Wellness Community
01.2007 - 01.2012
Administrator
The Meadows of Wickenburg
01.2006 - 01.2007
Director of Workshops
The Meadows of Wickenburg
01.2003 - 01.2006
Director of Intake
The Meadows of Wickenburg
01.1999 - 01.2006
Master of Arts - Counseling
Northern Arizona University
Bachelor of Science - Psychology
Arizona State University