Summary
Overview
Work History
Education
Skills
Core Competencies
References
Timeline
Generic

Jasmine Perez

Phoenix

Summary

Compassionate, results-driven Sales Director with a proven record of increasing census and improving occupancy in senior living communities. Skilled in building trust with families, developing referral relationships, and executing community outreach strategies. Recognized for delivering personalized experiences that drive move-ins and resident satisfaction. Passionate about supporting seniors and families during life transitions.

Overview

6
6
years of professional experience

Work History

Senior Sales Director

Heritage Resource Group
San Dimas
04.2023 - Current
  • Increased occupancy by 22% within the first 6 months through effective family engagement and follow-up systems.
  • Maintained a consistent 40%+ tour-to-move-in conversion rate by creating compelling, personalized experiences.
  • Launched a quarterly outreach campaign that resulted in 15 or more new professional referral partners.
  • Led weekly CRM pipeline meetings with the ED and care team to identify barriers to move-in, and strategize timely interventions.
  • Partnered with the Engagement team to coordinate monthly themed events that attracted community interest and generated new leads.

Leasing Specialist (Dual Role)

Heritage Resource Group
San Dimas
04.2023 - Current
  • Managed lease agreements, renewals, and pre-move-in inspections to ensure compliance, and a seamless transition.
  • Addressed and overcame objections with empathy and clarity, increasing the decision-to-move-in rate by 30%.
  • Supported daily inquiry calls and on-site visits, maintaining a warm, inviting experience for families.

Marketing and Engagement Coordinator

Oakmont Of Chino Hills
Chino Hills
07.2022 - 04.2023
  • Scheduled and toured prospective families across IL, AL, and MC units, supporting move-in readiness.
  • Maintained accurate CRM documentation, enabling more effective follow-up and pipeline visibility.
  • Planned 10+ seasonal marketing events that drew community attention and increased tour traffic by 25%.
  • Welcomed and onboarded over 40 new residents with personalized orientation plans, improving early satisfaction scores.
  • Fostered daily connections with residents and their families to support retention and social well-being.
  • Assisted with the coordination of resident programs and engagement calendars, boosting participation and morale.

Administrative Clerk

Studio Ray LLC
Pomona
08.2019 - 11.2021
  • Managed order processing, shipping documentation, and inventory control for a high-volume logistics team.
  • Improved accuracy in shipment tracking and data entry, reducing delays, and inventory errors.

Education

Phlebotomy

U.S. College
Riverside, CA
03-2023

Relevant Coursework

Norco College
Norco, CA

Skills

  • CRM systems
  • Microsoft Office workspace
  • Data entry
  • Lead management
  • CPR Certified

Core Competencies

  • Census Growth & Occupancy Strategy
  • Lead Conversion & Closing
  • CRM Management (e.g., Sherpa, Enquire)
  • Community Outreach & Event Marketing
  • Family Relationship Building
  • Tour-to-Move-In Optimization
  • Skilled Nursing, AL, MC & IL Knowledge

References

References available upon request.

Timeline

Senior Sales Director

Heritage Resource Group
04.2023 - Current

Leasing Specialist (Dual Role)

Heritage Resource Group
04.2023 - Current

Marketing and Engagement Coordinator

Oakmont Of Chino Hills
07.2022 - 04.2023

Administrative Clerk

Studio Ray LLC
08.2019 - 11.2021

Phlebotomy

U.S. College

Relevant Coursework

Norco College

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