Jason Garrett
Glendale
Summary
Results-driven sales professional skilled in analyzing market trends, building strong customer relationships, and developing strategic sales initiatives that drive business growth. A collaborative team player who works effectively across departments to deliver results, improve customer satisfaction, and create long-term value for both customers and the organization.
Overview
21
21
years of professional experience
Work History
Off Premise Market Manager
Bacardi USA
Phoenix
01.2025 - Current
- Analyzed market trends to identify opportunities for brand growth.
- Collaborated with sales teams to align marketing initiatives with business objectives.
- Conducted competitor analysis to inform strategic decision-making processes.
- Oversaw budget allocation for marketing activities across various channels.
- Established relationships with vendors to ensure effective execution.
- Conducted market research to understand customer needs, preferences, and buying behaviors.
- Reduced and controlled expenses by improving resource allocation.
On Premise Market Manager
Bacardi USA
Phoenix
11.2022 - 01.2025
- Developed market strategies to enhance brand visibility and consumer engagement.
- Managed promotional campaigns to increase product awareness and drive sales.
- Facilitated training sessions to empower sales teams with product knowledge.
- Oversaw budget allocation for marketing activities across various channels.
- Established relationships with key stakeholders to strengthen market positioning.
- Collaborated with cross-functional teams to ensure alignment on marketing initiatives.
- Analyzed market trends to identify growth opportunities for product lines.
On Premise Sales Consultant / Key Account Manager
Southern Glazers Wines And Spirits
Phoenix
12.2017 - 11.2022
- Collaborated with full book sales team to drive sales growth and enhance programming in shared accounts
- Worked with Off Premise Chain Execution Managers & Sales teams to increase business in the independent world.
- Crafted tailored sales proposals through Proof, aligning with current supplier programs and addressing customer needs
- Know, in depth, the features and benefits of the supplier products and programs compared to the competition
- Nurtured and strengthened positive customer relations to foster long-term partnerships
- Determined the priority selling, promotional and merchandising opportunities
- Analyzed, established and maintained a efficient and productive daily route pattern in assigned territory
- Installed and maintained appropriate POS/printed materials with accounts
- Participated in sales meetings with suppliers and senior-level management
General Manager
Blue Martini
Scottsdale
01.2009 - 01.2017
- Created policies and procedures that consistently met or exceeded budget goals for cash flow, revenue growth, and operating expenses
- Managed & set operating budgets; followed up on daily operating numbers.
- Controlled costs through inventories, staff training and quarterly evaluations
- Provide training, direction, & leadership to staff through hands on operational management
- Recruited, hired, trained & retained high-quality selected employees.
- Oversaw beverage purchasing and sales while enhancing staff knowledge of liquor and wine
- Directed social media and online marketing strategies to enhance brand visibility
- Implemented P.O.S. marketing with regards to specific brands to be highlighted and sold
- Arranged entertainment by securing contracts with bands and DJs
Outside Service/Assistant Golf Professional
Troon North Golf Club
Phoenix
01.2006 - 01.2010
- Provided the highest level of member & guest services for a high-end daily fee golf facility.
- Managed scheduling of tee times, outings, and tournaments for members and guests.
- Cultivated relationships with key demographics to increase membership sales
- Coordinated corporate tournaments by managing event setup and breakdown.
- Inventoried & sold merchandise in the golf shop
Education
Bachelors Degree - Turf grass Science
University of Florida
Gainesville, FL01-2003
Skills
- Sales strategy
- Client management
- Market research
- Budget management
- Team building and collaboration
- Effective communication skills
Timeline
Off Premise Market Manager
Bacardi USA
01.2025 - Current
On Premise Market Manager
Bacardi USA
11.2022 - 01.2025
On Premise Sales Consultant / Key Account Manager
Southern Glazers Wines And Spirits
12.2017 - 11.2022
General Manager
Blue Martini
01.2009 - 01.2017
Outside Service/Assistant Golf Professional
Troon North Golf Club
01.2006 - 01.2010
Bachelors Degree - Turf grass Science
University of Florida