Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jenna Giglio

Scottsdale

Summary

BDR Enablement and GTM Operations leader with 7+ years of experience building scalable outbound programs in high-growth SaaS environments. Currently lead a U.S. SDR organization while owning enablement strategy, playbooks, campaigns, and the sales technology stack that drives consistent execution at scale. Trusted partner to Revenue Operations, Sales, and Marketing leadership.

Overview

9
9
years of professional experience

Work History

Senior SDR Manager

Reputation
01.2020 - Current

Senior SDR Manager | Feb 2024 – Present
SDR Enablement & Operations Manager | 2022 – Feb 2024
SDR Enablement & Operations Specialist | 2021 – 2022
Enterprise SDR | 2020 – 2021


BDR Enablement and Standardization

  • Design, document, and continuously iterate the SDR playbook, defining best practices across prospecting, discovery, qualification, and AE handoff.
  • Build and refine email, call, and objection-handling frameworks, iterating based on performance data, call reviews, and rep feedback.
  • Reduce SDR ramp time by 25% through structured onboarding programs, clear execution standards, and self-serve enablement assets.


Campaigns and Training

  • Design and execute structured outbound campaigns and GTM plays that improved consistency of outbound execution and supported a 15% increase in Stage 0–1 conversion.
  • Deliver live and self-service training tied to GTM plays, improving speed-to-execution and consistency in messaging, discovery, and qualification.
  • Centralize GTM updates, product changes, and operational guidance into clear enablement assets, enabling faster rollout of new outbound plays.


Sales Technology, Assets, and GTM Insights

  • Own the SDR sales technology stack end-to-end, from evaluation and implementation through adoption, governance, and ongoing optimization.
  • Act as Business Administrator for Seismic, leading rollout, asset organization, governance, and continuous improvement.
  • Drive 90%+ adoption across the SDR sales technology stack through structured rollout plans, enablement, documentation, and ongoing optimization.
  • Review call recordings and pipeline data to evaluate GTM effectiveness, strengthening pipeline quality and qualification consistency.
  • Build dashboards tracking activity, conversion, SLA adherence, and pipeline contribution to support executive-level insights and recommendations.


BDR Leadership

  • Lead the U.S. SDR department, supporting 2 frontline managers and 20+ SDRs across segments.
  • Own enablement strategy, operating standards, and sales technology while balancing day-to-day execution with long-term scalability.

Mid-Market Account Executive

Crew App
01.2019 - 01.2020
  • Owned full-cycle sales process; averaged 150% of quota.

Senior Franchise Account Executive

Yelp
01.2017 - 01.2019
  • Exceeded 150%+ quota; earned five promotions for performance and contributions to sales best practices.

Education

B.A. - Marketing & Advertising

Southern Illinois University
Carbondale

Skills

  • BDR / SDR Enablement & Playbook Design
  • Outbound Messaging, Templates & Objection Handling
  • BDR Campaign & GTM Play Development
  • Training Programs & Enablement Roadmaps
  • Sales Technology Ownership & Adoption
  • Pipeline Quality, Qualification & Handoffs
  • GTM Insights, Call Review & Performance Analysis

Timeline

Senior SDR Manager

Reputation
01.2020 - Current

Mid-Market Account Executive

Crew App
01.2019 - 01.2020

Senior Franchise Account Executive

Yelp
01.2017 - 01.2019

B.A. - Marketing & Advertising

Southern Illinois University
Jenna Giglio