Jesenia Hardge
San Tan Valley
Summary
Dynamic communications and events strategist with a proven track record at VillageMD, driving patient panel growth through innovative event planning and targeted outreach. Expert in lead generation and data analysis, I excel in stakeholder engagement, delivering impactful results that enhance provider visibility and community connection.
Overview
9
9
years of professional experience
Work History
Senior Communications & Events Strategy Manager
VillageMD / Village Medical & CityMD
06.2024 - Current
- Lead enterprise communications and event strategies that convert community engagement into measurable patient panel growth, successfully advancing priority providers to sustainable panel levels.
- Direct enterprise-wide communications, social media, and large-scale event strategy supporting provider engagement and new patient growth across multiple markets.
- Planned and executed 30+ providers and community events (50+ attendees), with 50%+ generating qualified patient leads.
- Developed targeted event strategies for priority providers, resulting in increased patient volume and successful removal from growth-priority lists.
- Oversaw end-to-end event execution, including logistics, vendors, budgets, timelines, and ROI analysis.
- Managed Medicare Broker communications, platforms, newsletters, and compliant educational and edible materials.
- Led internal and external Medicare updates through PatientPoint screens, intranet platforms, and employee channels.
- Created social media content strategies for Village Medical, Summit Health campaigns and CityMD initiatives.
- Tracked attendance, lead generation, and conversion metrics using Smartsheet and Excel.
- Partnered with the Chief Communications Officer and the SVP of Marketing Strategy to align outreach strategies with organizational goals.
- Drove employee engagement through internal storytelling and recognition initiatives.
Event Manager
Hatfield Medical Group & VillageMD, Primary Health
12.2019 - 06.2024
- Planned and executed provider-focused and community outreach events, supporting patient panel growth across multiple markets.
- Managed end-to-end event logistics, including scheduling, vendors, budgets, and on-site coordination.
- Supported providers with low or developing patient panels through targeted outreach events, and community engagement strategies.
- Developed Doctor Talks, Meet and Greets, Health Fairs, and Expos to increase provider visibility and patient access.
- Tracked event attendance and early lead outcomes to support growth reporting and future planning.
- Collaborated with communications and marketing teams to align event messaging with brand and clinical guidelines.
- Supported internal communications and campaign coordination related to event-based growth initiatives.
- Evaluated event performance, and incorporated feedback to improve execution and outcomes.
- Developed, maintained, and continuously refined Standard Operating Procedures (SOPs) for community event planning across Village Medical and Summit Health, ensuring consistency, compliance, and operational excellence.
- Led and managed the Community Event Specialist team across multiple markets, providing strategic direction, training, and ongoing support to deliver high-quality events aligned with organizational goals.
Enrollment Specialist
WOZ U / Coder Camps
Scottsdale
02.2017 - 12.2019
- Conducted applicant interviews to assess eligibility and program fit.
- Analyzed enrollment data and prepared reports.
- Researched potential new markets and growth opportunities.
- Maintained accurate records and ensured regulatory compliance.
- Delivered high-quality customer service by resolving inquiries efficiently.
- Leading purposeful conversations that produce results.
Education
Master of Arts - Human Services
Argosy University
Orange, CA11-2016
Skills
- Event strategy
- Communications planning
- Lead generation
- Data analysis
- Social media marketing
- Stakeholder engagement
Accomplishments
2022 Marketing Team Awards
References
References available upon request.
Timeline
Senior Communications & Events Strategy Manager
VillageMD / Village Medical & CityMD
06.2024 - Current
Event Manager
Hatfield Medical Group & VillageMD, Primary Health
12.2019 - 06.2024
Enrollment Specialist
WOZ U / Coder Camps
02.2017 - 12.2019
Master of Arts - Human Services
Argosy University