JESS JENKINS
Tucson
Summary
Strategic communicator and digital marketing leader with over a decade of experience driving engagement across industries including B2B, healthcare, and higher education. Skilled at bridging technical and creative teams, I specialize in building scalable programs that translate complex ideas into clear, compelling narratives. Currently pursuing an MS in Public Interest Technology, I am eager to apply my expertise in multichannel strategy and stakeholder engagement to advance public understanding of science and technology. I am seeking a leadership role where I can work closely with innovators, expand impact through thoughtful communication, and help shape the next chapter of an organization’s growth.
Overview
13
13
years of professional experience
Work History
Director of Digital Marketing
University of Arizona Foundation
01.2020 - Current
- Serves as the strategic lead on the digital marketing practice within the organization, leading a team of subject matter experts in executing on marketing initiatives across all channels to support the pipeline development goals of the organization
- Develops core content strategy from tactic to measurement for event marketing, alumni engagement activities and targeted pipeline projects
- Led 3 website development projects from inception to launch using Drupal.
- Supported the discovery, selection and implementation of Adobe Marketo - kicking off a robust email marketing program that oversees over 1.4M non-solicitation emails per FY and 5M+ solicitation-based communications.
- Experienced in relationship building among campus colleagues and executive leadership to earn engaged collaboration and investment.
- Manages allocated budget resources to support media buys, vendor contracts, and enablement software contracts.
- Serves as the primary liaison between my division and IT - key player in CRM implementation project in 2019, devised and executed an implementation plan for over 6K funds to new CRM forms solution.
- Standardized the user experience for giving across the web experience of a siloed campus of 20+ colleges & dozens of departments.
- Serves as SME on key working groups for the organization regarding data governance, demand generation among high profile constituents, and preference management.
- Manages a growing team of strategists and individual contributors - championing their growth and interests
Digital Marketing Manager
University of Arizona Foundation
06.2018 - 01.2020
Senior Digital Marketing Strategist
Ideas Collide, Inc.
02.2016 - 11.2017
- Responsible for developing, pitching and collaboratively implementing full funnel digital marketing strategies on behalf of our clients. Oversaw strategy implementation on all agency accounts and provided direct support for pillar clients in the healthcare, tech, B2B, and CPG industries. Established a paid media service offering with a secure revenue stream and advanced to a director role. Both positions required expert proficiency in all areas of digital marketing.
- Managed formal technical requirements gathering and handled collaboration with IT resources.
- Conducted web analytics and tag placement audits and advised on best practices for software implementation.
- Provided key support in developing client reporting dashboards using Tableau, from data transformation activities to visualizations.
- Oversaw media planning, projections and campaign deployment and day to day management of programmatic media vendors.
- Provided account retention and new client acquisition through scoping and sales support.
- Conducted content audits across organic, social, email and paid channels.
- Marketing automation consulting including journey mapping, formal persona development and lead scoring model development.
- Oversaw vendor selection for clients and for in-house solutions along with ongoing vendor contract management.
- Earned and executed on a web and 6 figure paid media strategy project for a major regional non-profit healthcare system and their acquisition of 50+ retail urgent care facilities, developed attribution model related to patient visit indicators.
- Managed media for a major CPG brand in the beauty industry at an average 3:1 ROAS across all paid channels, developed attribution modeling tied to revenue streams.
ECommerce and Digital Marketing Consultant
LYONSCG (a CapGemini company)
09.2014 - 02.2016
- Evaluated eCommerce client's needs by aligning business goals with technology, budget, and roadmaps. Executed strategy recommendations as an extension of a client's team to quickly reach goals, test, analyze and optimize - sharing success and owning the risk. Worked with directors to develop a suite of paid social and content support service offerings. Led my team as subject matter expert on social, email, and content marketing.
- Understood up-to-date eCommerce and merchandising best practices, prepared and presented in-depth evaluation decks.
- Developed actionable customer/traffic acquisition plans and conducted thorough competitive analysis reports.
- Prepared dashboard reporting on web traffic, organic search performance, web usability metrics and more.
- Provided weekly analysis of client data to track risks and opportunities for optimization.
- Gained an expert understanding of all aspects of SEO/SEM, including affiliate management.
Interim Marketing Director
University of Arizona Poetry Center
10.2013 - 07.2014
- Responsible for implementing social media strategy for the Center. Wrote, edited and published web content and provided graphic design support for print materials, swag, and digital marketing collateral. Developed analytics driven strategies to improve national recognition and local engagement in programming. Managed interdepartmental marketing schedules, archived press content. Wrote and submitted press releases and managed media relationships while serving as the interim director during supervisor's leave.
Marketing Specialist
University of Arizona Poetry Center
08.2012 - 10.2013
- Responsible for implementing social media strategy for the Center. Wrote, edited and published web content and provided graphic design support for print materials, swag, and digital marketing collateral. Developed analytics driven strategies to improve national recognition and local engagement in programming. Managed interdepartmental marketing schedules, archived press content. Wrote and submitted press releases and managed media relationships while serving as the interim director during supervisor's leave.
Education
Master of Science - Public Interest Technology
Arizona State University
Tempe, AZ06-2026
MFA - Creative Writing
University of Arizona
Tucson, AZ06.2014
BA - English, American Literature & Certificate in Non-profit Business Management
University of Iowa
Iowa City, IA05.2012
Skills
- User Experience Design
- Project Management
- Management & Mentorship
- Data Analysis & Visualization
- Creative Problem Solving
- Media Management
- Communication and writing skills
- Marketing automation
- Developing partnerships
- Public relations strategies
Timeline
Director of Digital Marketing
University of Arizona Foundation
01.2020 - Current
Digital Marketing Manager
University of Arizona Foundation
06.2018 - 01.2020
Senior Digital Marketing Strategist
Ideas Collide, Inc.
02.2016 - 11.2017
ECommerce and Digital Marketing Consultant
LYONSCG (a CapGemini company)
09.2014 - 02.2016
Interim Marketing Director
University of Arizona Poetry Center
10.2013 - 07.2014
Marketing Specialist
University of Arizona Poetry Center
08.2012 - 10.2013
BA - English, American Literature & Certificate in Non-profit Business Management
University of Iowa
Master of Science - Public Interest Technology
Arizona State University
MFA - Creative Writing
University of Arizona
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