Summary
Overview
Work History
Education
Achievement Highlights
Timeline
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Jessica Ginn

Scottsdale,AZ

Summary

Experienced leader in sales and engagement with a strong track record of success. Skilled at understanding issues and connecting the right individuals to drive results. Proficient in systems and logic, excelling in team leadership, decision-making, and problem-solving.

Overview

14
14
years of professional experience

Work History

Trade Marketing Manager (Royal Canin)

Mars Canada Inc.
08.2022 - 08.2023
  • Developed and implemented trade marketing plans: Created and executed strategies to drive brand visibility and sales at the point of sale.
  • Managed customer relationships: Built and maintained strong relationships with key retailers and distributors.
  • Ensured proper execution: Oversaw the implementation of marketing plans and promotions within stores, including displays, activations, and signage.
  • Analyzed performance: Monitored the effectiveness of trade marketing activities and made adjustments as needed.
  • Collaborated with internal teams: Worked closely with sales, marketing, and supply chain teams to ensure alignment and execution.
  • Managed budget: Efficiently allocated and managed the trade marketing budget.
  • Stayed current on market trends: Monitored consumer behavior, market dynamics, and competitive activities.
  • Drove innovation and product launches: Supported the development and introduction of new products and packaging.

District Sales Manager

Mars Petcare/Mars Wrigley
07.2018 - 08.2022
  • Achieved sales goals for volume, revenue, and product mix within assigned district, focusing on profitable growth.
  • Established, developed, and maintained strong relationships with key customers and trade partners within the district.
  • Implementing and adapting sales strategies, pricing, and promotions to maximize sales performance.
  • Led, coached, and motivated sales representatives, providing training and support to ensure their success and development.
  • Ensured the optimal distribution and availability of Mars products throughout the district, including retail outlets.
  • Stayed informed about market trends, competitor activities, and customer needs to identify and capitalize on opportunities.
  • Prepared sales budgets, reports, and other administrative tasks.
  • Identified and resolved sales-related issues and challenges within the district.
  • Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.

Eastern Sales Manager/Key Account Manager

Marsham International Food Brokers
09.2014 - 07.2018
  • Managed 13 employees and over 2,500 accounts including mass Grocery, Gas and Convenience chains, Food Service, and Natural & Conventional Independents within Ontario.
  • Successfully represent over 70 CPG brands such as CLIF Bar, Kettle Chips, Blue Diamond Growers, and HP Hood.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.

Regional Sales Manager/Director of Operations

U WEIGHT LOSS CLINIC
09.2009 - 09.2013
  • Managed 5-10 employees and oversaw day-to-day operations for two clinics.
  • Accountable for interviewing, hiring, dismissals, training, building teams.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Developed and created sales and procedure systems.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.

Education

BBA - Business Administration And Management

Maricopa Community Colleges, Scottsdale Community College
Scottsdale, AZ
06.2027

Associate in Business - Organizational Management -

Maricopa Community Colleges, Scottsdale Community College
Scottsdale, AZ
12.2025

Achievement Highlights

  • Led a team of 10 to deliver the top engagement scores across seventeen teams/districts in Canada, joining the 89th percentile globally.
  • Developed a monthly newsletter that featured retail wins representing successful activations against national programs and key account priorities, creative thinking/best practices, and what global success looks like, in turn driving engagement and users to our social media site. Nominated for Mars Make the Difference Award.
  • Designed a complete operations manual encompassing all aspects of the health center, including procedures, sales, consumer programs, and products, providing consistent and resourceful reference and guidelines for all staff.
  • Created a best-in-class performance improvement plan for an associate that was not meeting expectations which outlined all areas that needed improvement, and the required performance objectives that need to be met moving forward.
  • Responsible for the training of all new employees ensuring they were fully knowledgeable in the product and program which enabled them to meet the individual needs of each client.
  • Developed and mentored a strong management team through weekly meetings providing effective leadership, coaching and empowerment, resulting in consistency that ensured growth and increased sales.
  • Created an enhanced sales report which identified categories and individual associate sales, which assisted in evaluation and prioritizing sales targets.
  • Generated a successful team building a management evaluation package that embodied the strengths and characteristics of each team member, resulting in a productive and enthusiastic environment.
  • Initiated a wide variety of events to encourage clients with their weight loss goals which resulted in numerous commendations and referrals.
  • Established goals and targets for each individual center based on active client counts and proven strategies resulting in motivation and accountability.
  • Created an effective customer pricelist by combining five price list's into one which in turn provided a one stop shop for all product pricing and guidelines.

Timeline

Trade Marketing Manager (Royal Canin)

Mars Canada Inc.
08.2022 - 08.2023

District Sales Manager

Mars Petcare/Mars Wrigley
07.2018 - 08.2022

Eastern Sales Manager/Key Account Manager

Marsham International Food Brokers
09.2014 - 07.2018

Regional Sales Manager/Director of Operations

U WEIGHT LOSS CLINIC
09.2009 - 09.2013

BBA - Business Administration And Management

Maricopa Community Colleges, Scottsdale Community College

Associate in Business - Organizational Management -

Maricopa Community Colleges, Scottsdale Community College
Jessica Ginn