JITESH KOTAI
Abu Dhabi
Summary
Result-oriented, persuasive, Certified Diploma in Digital Marketing & Google Ads offering over nine plus years of successful experience in marketing, with five plus years of experience in paid media for international brands. Handled over millions of budgets for various accounts. Hands-on experience in major social media platforms with familiarization in Search Engine Management, to build a digital‐first culture.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Social Media & Digital Executive
IMG Worlds Of Adventure-(Ilyas & Mustafa Galadari Group)
06.2023 - Current
- Managed and curated content for IMG Worlds' social media platforms, including Facebook, Instagram, Twitter, Snapchat, TikTok, and YouTube
- Spearheaded content creation and photography for IMG Worlds' Instagram account, @eat@img, focusing on promoting the Food & Beverage (F&B) offerings
- Successfully executed content scheduling and publication across all social media platforms
- Oversaw agency relationships for website maintenance and continuous improvements
- Played a pivotal role in strategizing and executing digital campaigns across various major platforms
- Coordinated with videographers to schedule and execute content shoots
- Independently managed all Pay-Per-Click (PPC) campaigns, optimizing performance on platforms such as Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, and TikTok Ads
- Collaborated with cross-functional teams to integrate digital efforts with on-ground activities, creating a holistic and immersive experience for the Dubai Shopping Festival (DSF)
- Played a pivotal role in the success of the "Festival of Fright" at IMG Worlds by devising and executing a comprehensive digital strategy, resulting in heightened online visibility, increased participant interactions, and a substantial rise in event participation
- Tracked and managed budgets allocated for digital campaigns, ensuring efficient resource utilization
- Monitored and analyzed key performance metrics on all social media platforms, providing actionable insights for continuous improvement
- Collaborated with the accounts team to manage expenses and invoice submission
- Successfully coordinated with cross-functional teams in a dynamic and fast-paced work environment
- Crafted engaging content for various social media platforms, incorporating effective hashtag strategies
- Maintained prompt and professional responses to customer queries and comments across all social media platforms.
Assistant Manager- Digital Marketing
Ultra Media and Entertainment Private Limited
02.2022 - 06.2023
- Marketing lead of Ultra group including business area Ultra film production, Ultra 3D Magic, and Mintage World for an online presence
- Manage PPC profiles on Google AdWords, Facebook Ads, YouTube Ads, Instagram Ads, Bing ads
- Handling Ecommerce Business of 3d products and Mintage world by marketing it on Facebook and Google Ads for generating revenue
- Assist in the management and tracking of keywords bids, expenditure caps and other primary account metrics
- Handled the different types of campaigns Search, Display and Shopping, Facebook campaigns for lead awareness as well as generating Online Sale
- Handling the overall website changes as per the management requirements
- Created Smart Shopping campaigns for Ecommerce products with automated bid strategy
- Providing ideas for creative copywriting
- Providing suggestions and incorporate techniques for keyword resources, marketing structuring, and various aspects of pay-per-click searching in conjunction with the organizational objectives
- Designing the strategies for Online accounts
- Track and compare search results and search success through primary search channels
- Support the development of new paid search ads, ad groups and accounts and support the formation of new paid marketing Initiatives
- Managing marketing strategy budget of Ultra group
- Experience working with cross-functional teams in a fast-paced environment
- Well versed in using Google Ad Words Editor for mass changes in accounts.
Senior - Digital Marketing Pay per Click Executive
Navagraha Jewels Pvt.LTD (DIAMONDS FACTORY), MUMBAI, INDIA
10.2018 - 01.2022
- Currently accountable for overseeing all activities across social media accounts like Google Ad words, Instagram, Facebook, Google Analytics, Google Merchant Centre, Google My Business for United Kingdom, Australia, New Zealand, USA, Canada, Germany, France, Nordic Countries
- Design and implement email marketing campaigns
- Key role in planning and establishing budget controls for PPC campaigns; conduct keyword research, selection, and data modeling techniques to maximize effectiveness of the same by analyzing PPC landing pages to increase ad copy relevancy
- Work closely with the Search & Social Specialist to optimize PPC campaigns, including remarketing and display campaigns
- Handled the different types of campaigns Search, Display and Shopping, Facebook campaigns for lead generation with proper conversion tracking setup
- Experience with Trustpilot email marketing for getting genuine reviews from the customers
- Formulate all online promotional strategies applying effective marketing strategies and techniques to improve the company's online presence and promotional value
- Handled over sixty plus campaigns with ten thousand ad groups for multiple accounts
- Handle all budget-related activities for campaigns of Bing Ads Microsoft account
- Set goals and execute, measure, test, revise, and report on them
- Experience working with cross-functional teams in a fast-paced environment
- Well versed in using Google Ad Words Editor and Bind Ads Editor for mass changes in accounts.
Senior - Venue Acquisition and Digital Marketing
OFFICING NOW, MUMBAI, INDIA
04.2016 - 09.2018
- Played a key role in creating awareness, forming partnerships for venue acquisitions with premium business centers, and co-working spaces.
- Introduced ideas based on demand patterns, providing competitive selections, pricing, and product offerings for shared office services across India.
- Executed SEO, managed social media, PPC, and analytics, optimizing marketing for increased nationwide influence and effective pricing negotiations.
Sales and Marketing Assistant
MANPOWER OUTSOURCING P LTD, MUMBAI, INDIA
04.2011 - 12.2014
Education
Advance Diploma in Digital Marketing - Digital Communications And Media
DMTI SOFTPRO
Mumbai, India01.2018
Master of Business Administration (MBA) in Marketing - Marketing
Vivekananda Education Society Institute of Management Studies And Research
Mumbai, India01.2016
Bachelor's Degree in Commerce -
University of Mumbai
India01.2014
Skills
- Result Oriented
- Persuasive
- Certified Diploma in Digital Marketing
- Social Media
- Google Ads
- Marketing
- Paid Media
- Search Engine Management
- Communication
- Project Management
- Team work & Collaboration
- Analytical Skills
Certification
- Google Ads Measurement
- Display
- Search
- Shopping Ads
- Campaign Manager
- Analytics
- YouTube Ads
Accomplishments
- Awarded for achieving excellence in SSC exams
- 21-days voluntary work for YUVA for SEVA in association with Thane Welfare Society
- Actively participated in Public Relations activities for Chaitanya - College Annual Fest in Mumbai
- Efficiently led the team in managing and organizing the grand Celebrity Cricket League (CCL) 2015 event in Mumbai
Languages
English
Hindi
Marathi
Sindhi
Timeline
Social Media & Digital Executive
IMG Worlds Of Adventure-(Ilyas & Mustafa Galadari Group)
06.2023 - Current
Assistant Manager- Digital Marketing
Ultra Media and Entertainment Private Limited
02.2022 - 06.2023
Senior - Digital Marketing Pay per Click Executive
Navagraha Jewels Pvt.LTD (DIAMONDS FACTORY), MUMBAI, INDIA
10.2018 - 01.2022
Senior - Venue Acquisition and Digital Marketing
OFFICING NOW, MUMBAI, INDIA
04.2016 - 09.2018
Sales and Marketing Assistant
MANPOWER OUTSOURCING P LTD, MUMBAI, INDIA
04.2011 - 12.2014
Advance Diploma in Digital Marketing - Digital Communications And Media
DMTI SOFTPRO
Master of Business Administration (MBA) in Marketing - Marketing
Vivekananda Education Society Institute of Management Studies And Research
Bachelor's Degree in Commerce -
University of Mumbai
- Google Ads Measurement
- Display
- Search
- Shopping Ads
- Campaign Manager
- Analytics
- YouTube Ads
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