Summary
Overview
Work History
Education
Skills
Accomplishments
LICENSING & PROFESSIONAL DEVELOPMENT
Languages
Timeline
Generic

JOAN ADU

Globe

Summary

Results-driven financial services professional with 15 years of experience in consumer and SME lending, banking sales, and client relationship management. Expertise in evaluating loan applications, assessing borrower financials, and enhancing customer experiences while meeting sales objectives. Currently pursuing an Arizona MLO license after passing the SAFE Mortgage Loan Originator National Exam, ready to leverage lending knowledge and consultative skills in residential mortgage lending.

Overview

19
19
years of professional experience
1
1
Language

Work History

Client Relations & Operations Specialist (Founder)

Pearla Chemo Merch LLC
Globe, AZ
10.2021 - Current

Manage daily customer communications through phone, email, and online channels while providing personalized solutions and exceptional service.

Build long-term customer relationships by understanding individual needs and recommending appropriate products — consistently maintaining high satisfaction and repeat business.

Utilize digital marketing strategies to attract, educate, and retain a growing nationwide customer base generating consistent monthly revenue.

Analyzed operational data to identify trends, facilitating strategic decision-making for process improvements.

Implemented inventory management systems, optimizing stock levels and minimizing waste.

Conduct consultative conversations with customers to understand their needs, answer product questions, and recommend appropriate solutions while maintaining exceptional customer satisfaction.

E-Commerce Sales & Operations - Founder

PJ Kitchen Accessories
Fairbanks, AK
05.2018 - 03.2021

▸ Launched and operated US-based e-commerce store selling kitchen accessories, reaching nationwide customers through targeted digital sales and marketing strategies.

▸ Managed end-to-end sales operations including product sourcing, customer acquisition, and digital marketing, achieving consistent monthly revenue targets.

▸ Navigated business closure during COVID-19 pandemic, pivoting to launch Pearla Chemo Merch LLC, showcasing resilience and entrepreneurial initiative.

Director of Business Development

El-Goshen School Complex
Ghana, West Africa
02.2016 - 03.2018

▸ Developed strategic partnerships with community organizations and external stakeholders, enhancing collaboration and alignment on shared goals.

▸ Negotiated vendor and partner agreements to secure favorable terms, optimizing stakeholder relationships and contract outcomes.

▸ Secured external funding through targeted outreach and relationship development, influencing key decisions to support organizational growth.

Branch Manager

Capital Bank
Ghana, West Africa
07.2011 - 02.2016

▸ Guided consumers through personal and business lending options, clearly explaining loan products, eligibility requirements, repayment terms, and application procedures to enhance understanding and facilitate informed decisions.

▸ Reduced loan default rates by 25% through improved documentation review standards and proactive borrower engagement throughout the full loan lifecycle.

▸ Evaluated borrower financial capacity including income, assets, liabilities, and repayment ability to recommend appropriate loan solutions tailored to individual client needs.

▸ Assessed borrower financial capacity, including income, assets, liabilities, and repayment ability, to recommend tailored loan solutions that met individual client needs and improved customer satisfaction.

Addressed customer concerns with professionalism and empathy, ensuring compliance with banking regulations and internal policies to maintain trust and uphold the branch's reputation.

Sales Executive -Consumer Lending

First Capital Plus Savings & Loans Ltd
Ghana, West Africa
10.2010 - 06.2011

▸ Sold consumer loan products and banking services through consultative, needs-based approach — consistently exceeding monthly acquisition targets.

▸ Collected and verified loan application documentation, ensuring accuracy and completeness to facilitate timely processing.

▸ Developed new customer relationships through proactive outreach and community engagement, establishing a robust personal client base.

Direct Sales Agent

Barclays Bank Ghana Ltd
Ghana, West Africa
04.2009 - 09.2010

▸ Sold and marketed Barclays financial products directly to consumers, including personal loans, fixed deposits, and treasury bills, enhancing customer understanding of financial solutions.

▸ Opened new customer accounts and guided prospective clients in selecting financial products tailored to their individual needs and goals, fostering long-term client relationships.

▸ Developed consultative selling and client relationship skills through daily face-to-face and phone-based engagements, strengthening customer trust and satisfaction.

Territory Sales Executive

Vodafone Ghana
Ghana, West Africa
02.2007 - 03.2009

▸ Managed territory sales performance for Vodafone, driving subscriber growth and achieving revenue targets across assigned geographic territory.

▸ Implemented distribution strategies to ensure product availability and point of sale visibility, consistently meeting revenue targets.

▸ Tracked and reported territory revenue performance against targets, demonstrating accountability for results.

Education

MBA - Business Administration (Cumulative Score: 92.62%)

Quantic School of Business & Technology, USA
Washington, DC
03-2021

BBA - Marketing

Methodist University College, Ghana
Accra-Ghana
08-2011

Certificate in Marketing (CIM–UK) - Marketing

University College of Management Studies, Ghana
Ghana, West Africa
08-2003

Diploma in Marketing (LCCIEB–UK) - Marketing

University College of Management Studies, Ghana
Ghana, West Africa
01-2000

Skills

  • Client Needs Assessment Customer Solutions Development Consultative Selling Objection resolution Sales Strategy Development
  • Customer relationship management
  • Operational efficiency
  • Planning and coordination
  • Cross-functional communication
  • Vendor Management
  • Regulatory Compliance Microsoft Office Suite Google Workspace CRM Systems Social Media Marketing Financial Recordkeeping

Accomplishments

  • Reduced branch loan default rates by 25% within 12 months by improving loan documentation review and proactive borrower follow-up.
  • Increased customer acquisition by 30% through relationship-focused financial advising and consultative selling.
  • Increased customer engagement and brand awareness by 75% during a new product launch through strategic outreach and relationship building.
  • Consistently exceeded revenue and business development targets throughout banking, telecommunications, and entrepreneurial roles.
  • Built and successfully operate a U.S.-based e-commerce business serving customers nationwide while maintaining excellent customer satisfaction

LICENSING & PROFESSIONAL DEVELOPMENT

SAFE Mortgage Loan Originator National Exam — Passed

NMLS ID: 2860292

  • SAFE National Exam Passed – July 24, 2026
  • NMLS Pre-Licensing Education Completed
  • Arizona Mortgage Loan Originator License Application Pending

Languages

English
Full Professional

Timeline

Client Relations & Operations Specialist (Founder)

Pearla Chemo Merch LLC
10.2021 - Current

E-Commerce Sales & Operations - Founder

PJ Kitchen Accessories
05.2018 - 03.2021

Director of Business Development

El-Goshen School Complex
02.2016 - 03.2018

Branch Manager

Capital Bank
07.2011 - 02.2016

Sales Executive -Consumer Lending

First Capital Plus Savings & Loans Ltd
10.2010 - 06.2011

Direct Sales Agent

Barclays Bank Ghana Ltd
04.2009 - 09.2010

Territory Sales Executive

Vodafone Ghana
02.2007 - 03.2009

MBA - Business Administration (Cumulative Score: 92.62%)

Quantic School of Business & Technology, USA

BBA - Marketing

Methodist University College, Ghana

Certificate in Marketing (CIM–UK) - Marketing

University College of Management Studies, Ghana

Diploma in Marketing (LCCIEB–UK) - Marketing

University College of Management Studies, Ghana
JOAN ADU