JORGE A. LOPEZ

• Conducted user research to derive actionable insights that informed design decisions.
• Designed user interfaces that increased usability and user engagement.
• Developed wireframes and prototypes for new product features and enhancements.
• Collaborated with cross-functional teams to ensure design alignment with project goals.
• Facilitated usability testing sessions to evaluate user interactions and feedback.
• Analyzed user data to identify patterns and optimize design solutions.
• Conducted A and B tests to evaluate different design approaches and determine which performed better with users.
• Created style guides defining color palettes, typography styles, and icon libraries for consistent branding.

• Develop new modules, sample code, SDKs, and production code

• Help define and drive requirements for 3rd party developer APIs and tools

• Drive detailed project definition, design, cross-functional alignment, estimation, in addition to task break-down, delivery, monitoring, and maintenance.

• Build and maintain test environments for engineering and our partners

• Researched, consulted, analyzed, and evaluated system program needs to inform development decisions

• Identifying technology limitations and deficiencies in existing systems and associated processes, procedures and methods

• Providing advice, guidance and expertise in developing proposals and strategies for software design activities such as financial evaluation and costings for recommending software purchases and upgrades

• Utilized JavaScript/jQuery, HTML5, and CSS/Sass to build responsive websites from mockups and prototypes, enhancing user experience.
• Developed custom digital and promotional websites for well-known brands such as MillerCoors, McDonald's, Pepsi, General Mills, Lowe's, Amex, Hershey's, and Amazon.
• Executed comprehensive website tests to ensure cross-device and cross-browser functionality, improving accessibility.
• Enhanced website performance by optimizing images using Photoshop and Illustrator, contributing to faster load times.
• Worked within UX/UI design tools including XD, Sketch and Figma.
• We managed site builds with Node, Gulp and NPM.
• Built projects using SVG animations.