José R. Acuña
Tucson
Summary
Dynamic and results-driven Promotions Manager and Radio Producer with over 27 years of experience in the broadcasting industry. Renowned for enhancing brand visibility and audience engagement through innovative promotional strategies and compelling content creation. Bilingual in English and Spanish, with a proven ability to connect with diverse audiences, drive ratings success, and lead cross-functional teams.
Overview
7
7
years of professional experience
Work History
Promotions Manager
Arizona Lotus Broadcasting
01.2018 - 01.2024
- Developed and executed promotional campaigns for KLPX, KFMA, KCMT, KMXZ, KFFN & KTKT
- Collaborated with sales and marketing teams to create integrated promotional strategies
- Analyzed audience metrics to refine promotional efforts, achieving over 30% growth in engagement
Producer
KLPX 96.1, Arizona Lotus Broadcasting
01.2017 - 01.2018
- Managed show content and guest bookings, ensuring a dynamic listening experience
- Coordinated with on-air talent to create compelling segments that resonated with audiences
Education
Bachelor of Arts in Media Arts -
University of Arizona
Tucson, AZ12.2004
High School Diploma - undefined
The Orme Boarding School
Mayer, AZ05.2000
Skills
- Promotions Management & Strategy
- Radio Production & Content Creation
- Audience Engagement & Retention
- Bilingual Communication (English/Spanish)
- Event Planning & Coordination
- Sales Strategy & Revenue Growth
- Broadcasting Technology Expertise
- Leadership & Team Collaboration
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Experienced with Adobe Print Shop
- Familiar with NextGen, Prophet, Selector, Vox Pro, and 360 Shortcut
- Skilled in Saw Pro and various Audition programs
- Knowledgeable in broadcasting technology and equipment
Additional Information
Fluent in English and Spanish, Available for relocation and travel as required, Passionate about music and community engagement
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Promotions Manager
Arizona Lotus Broadcasting
01.2018 - 01.2024
Producer
KLPX 96.1, Arizona Lotus Broadcasting
01.2017 - 01.2018
High School Diploma - undefined
The Orme Boarding School
Bachelor of Arts in Media Arts -
University of Arizona
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