Joshua H. Legg

Increase sales, revenue, and profit by building relationships with wholesalers, suppliers, and buyers. Oversee sales performance and retail execution, ensuring consistent results. Implement business plans and train staff to achieve company objectives efficiently.

Over 30 years of sales experience in the CPG beverage industry, including Spirits, Wine, Beer, and Non-Alcoholic. Proven track record as National Account Director, National Category Manager and District Sales Manager, with consistent revenue and profitability growth in a 3-tier distribution system. Competitive and assertive, committed to achieving results with strong judgment, problem-solving, communication skills, and professional maturity. Able to work independently and in teams to meet goals.

Professional management expert prepared to excel in high-stakes environments. Extensive background in steering large-scale projects and optimizing operational processes to achieve business objectives. Known for fostering cohesive teams and adapting to dynamic challenges, bringing strong leadership and strategic acumen to drive success.

Experienced with organizational leadership, fostering culture of excellence and accountability. Utilizes strategic planning to align operations with business goals, ensuring sustainable growth. Track record of empowering teams and enhancing operational efficiencies to meet and exceed objectives.

• Business Objects
• 4Site
• JDA (Space Planning)
• Apollo
• Tableau
• Excel
• Power Point
• Word Perfect
• Microsoft Outlook
• Mobil PDA
• Neilsen
• Circana (IRI) Data

• Strategic Thinking - Developed strategies to achieve organized goals.
• Adaptability – Adapted to changes in the work environment.
• Motivational – Measured against standard of excellence.
• Interpersonal – Open to others’ ideas and welcome feedback.
• Persuasive – Strong background in sales and marketing techniques, aware of market trends and competition.
• Oral Communication – Communicated clearly in all situations; demonstrated group presentation skills.
• Teamwork – Supported team efforts to succeed and recognized accomplishments of others.
• Cost consciousness – Developed and implemented cost saving measures.

• Develop and implement sales strategies, tactics, and marketing plans for sale of all wine or spirits supplier retailers in stores and online.
• Collaborate, create, and implement the CBP process including planning for programs, pricing, and promotions at National, Regional, and State levels for the assigned supplier.
• Sell against the account specific business opportunities/gaps and category management strategies for achievement of supplier approved goals.
• Oversee and monitor national execution of customer programming, promotions, and pricing strategies to ensure attainment of chain goals and objectives.
• Create and collaborator leadership top-to-top presentations, supplier and internal education resources, Ways of Working (WoW) maintenance, critical supplier meetings, and Quarterly Business Reviews (QBR)s.
• Responsible for effective development, embedding, and proactive resolution of potential performance issues of all assigned supplier programs and initiatives, new product launches, inventory management, and priority activities for retail and digital channels.
• National retailers point of contact for service issues and fill rates associated with category; secure agreements relative to product availability, delivery, pulls; promotion and programming performance; pricing discrepancies; and quality of market execution; respond to questions, concerns, and/or complaints.
• Serve as the national supplier contact for support, facilitation, and implementation of all retail and digital enablement initiatives.
• Create and implement innovative impactful supplier programs, by customer channel, to meet strategic aligned supplier and retailer growth needs using analytics, insights, and digital tools.
• Ensure full engagement from regional and state commercial teams around KPI’s, Corporate and National initiatives, and new product launches across retailer footprint.
• Collaboration of long-term strategies with retailer and supplier marketing entities and agencies to create and implement annual consumer marketing plans for all channels. Plans should drive consumer brand awareness, and drive consumer demand for supplier’s brands, in turn, meeting value and volume objectives.
• Conduct account surveys / assessments to develop a deep understanding of where accounts are in their omnichannel journey and competitive landscape.
• Assess account resources and capabilities to scope relevant and executable engagement opportunities for in-store shelf performance, merchandising share and assortment gains.
• Maintain, develop and implement schematic utilizing retailers’ data, Circana (IRI), Neilsen and market trends data.