J.R. Lofton
Phoenix
Summary
Strategic operations and franchise leader with 20+ years of experience enhancing team performance, driving revenue growth, and managing multi-unit P&L operations in fitness and wellness sectors. Skilled in strategic planning, team coaching, and franchise support. Demonstrated success in scaling brands and fostering collaboration. Aiming to leverage expertise in franchise development and coaching to drive sustainable business growth.
Overview
30
30
years of professional experience
Work History
Franchise Business Coach
Fundraising University
Gilbert
01.2025 - Current
- Serve as the inaugural Franchise Business Coach, delivering hands-on strategic guidance, operational training, and performance coaching to franchise owners operating school sports fundraising programs.
- Leveraged 20+ years of franchise, sales, and leadership experience to provide support and training that strengthened franchisee confidence and fostered long-term growth.
- Built partnerships with owners to analyze performance, troubleshoot challenges, and align operations with corporate goals, supporting scalable revenue growth and unit-level success.
- Empowered franchisees to implement tech-enabled systems for planning and executing high-impact fundraisers, enhancing revenue optimization and compliance in 7-10 day campaigns.
- Supporting Franchise Owners Nationwide
Area Director
Orangetheory Fitness
Denver
06.2023 - 11.2024
- Directed 12 high-performing studio teams, enhancing collaboration and communication to consistently achieve KPIs across metrics.
- Supervised Area General Managers through daily huddles and hands-on coaching, enabling leaders to enhance studio performance.
- Collaborated with regional leadership to launch and execute monthly programs and promotions, ensuring alignment with brand standards.
Clinic Director
Options Medical Weight Loss
Chandler
09.2021 - 06.2023
- Managed clinic operations, including staffing, training, and daily oversight of physicians, counselors, and front desk teams, with full P&L accountability.
- Collaborated with CEO to surpass monthly financial targets and address patient needs; recognized as a leading performer through effective labor allocation and resource optimization.
- Directed daily clinic operations and ensured adherence to health regulations.
- Managed staff schedules and coordinated training programs for team members.
- Developed patient care protocols to enhance service delivery and satisfaction.
Director of Exhibits
Desert/Xhibits
Scottsdale
09.2016 - 09.2021
- Managed traveling exhibitions by overseeing installation, operations, budgeting, and P&L accountability.
- Collaborated with CEO and CMO to deliver superior customer experiences while achieving financial goals; led group sales initiatives contributing 10% of annual revenue.
- Recognized as industry leader through effective staffing, coaching, and operational excellence, contributing to enhanced reputation and trust.
National Director of Openings and Operations
FIT36 (Wellbiz Brands)
Highlands Ranch
10.2014 - 08.2016
- Led new franchise openings and provided ongoing operations support, including hiring, sales training, marketing implementation, vendor development, and coaching for owners/managers to ensure successful launches.
- Supported rapid expansion from 0 to 14 franchises sold in the first 6 months (toward 50-unit goal in year one).
- Developed comprehensive sales, operations, local marketing, and service path manuals to standardize processes for FIT36 brand.
Owner, General Manager & Head Trainer
Corporate Fitness Solutions
Denver
01.2008 - 01.2010
Player/Athlete
Arena Football League - Arizona Rattlers
Phoenix
01.1996 - 01.1997
Education
Bachelor's Degree - Business
Arizona State University
Tempe, AZ01.1994
Skills
- Franchise support
- Sales Strategy & Growth
- Strategic Planning & Execution
- Budget management
- Operations Optimization
- Performance Metrics & KPIs
- Area management
- Marketing & Promotions
- Vendor Relations
- Team Leadership & Coaching
- Customer Service Excellence
- Communication & Relationship Building
Timeline
Franchise Business Coach
Fundraising University
01.2025 - Current
Area Director
Orangetheory Fitness
06.2023 - 11.2024
Clinic Director
Options Medical Weight Loss
09.2021 - 06.2023
Director of Exhibits
Desert/Xhibits
09.2016 - 09.2021
National Director of Openings and Operations
FIT36 (Wellbiz Brands)
10.2014 - 08.2016
Owner, General Manager & Head Trainer
Corporate Fitness Solutions
01.2008 - 01.2010
Player/Athlete
Arena Football League - Arizona Rattlers
01.1996 - 01.1997
Bachelor's Degree - Business
Arizona State University