Kanan Aliyev
Baku,Azerbaijan
Summary
Analytical and strategy-driven professional with extensive experience in
FMCG and consulting sectors. Proficient in data analytics, forecasting, and digital transformation, enhancing reporting accuracy, pricing insights, and market visibility. Expert in converting complex data into actionable strategies that foster efficiency, growth, and consumer engagement within dynamic, cross-functional environments.
Overview
5
5
years of professional experience
Work history
Co-Founder
Alvery.az
Baku, Azerbaijan
05.2025 - 12.2025
- Co-founded Alvery.az, a local e-commerce platform enabling businesses to easily create and manage online stores.
- Oversaw financial planning and budgeting, including evaluation of campaign ROI, hiring costs, and overall business scalability.
- Collaborated with co-founders on product strategy, user testing, and partner acquisition to refine the MVP based on real feedback from early adopters.
- Managed financial forecasting and resource allocation to ensure sustainable growth and efficient use of capital at the pre-launch stage.
- Conducted market and competitor analyses to identify local pricing opportunities and define the platform’s value proposition.
- Engaged directly with testing partners and merchants to understand user needs, collect insights, and guide improvements ahead of the official launch.
- Supported go-to-market preparation, aligning product, marketing, and financial strategies for successful entry into the Azerbaijani e-commerce market.
Strategic Planning & Insights Assistant
British American Tobacco
Baku, Azerbaijan
07.2024 - 12.2025
- Analyzed historical sales data and market trends to develop accurate demand forecasts and identify growth opportunities across product categories.
- Successfully forecasted sales (90%+ accuracy) for multiple categories for 2 countries.
- Supported the digital transformation and took part in creation of a daily Power BI dashboard tracking sales performance and market share, improving data accessibility and decision-making speed across commercial teams.
- Contributed to the creation of statistical models and forecasting techniques to predict future demand and optimize product availability.
- Generated detailed reports on inventory levels, and market dynamics for management review.
- Prepared business cases to assess future demand and revenue potential for new product launches, packaging updates, and product innovations.
Experienced Tax Reporting & Strategy Consultant
PricewaterhouseCoopers Azerbaijan
Baku, Azerbaijan
08.2022 - 07.2024
- Had 2 promotions under 2 years, performing ahead of the development plan.
- Delivered strategic tax and financial advisory solutions for multinational clients (500+ employees), ensuring compliance and cost optimization.
- Supported client relationship management, maintaining effective communication, and ensuring project delivery under tight deadlines.
- Conducted financial data and account analyses (accruals, deferrals, reconciliations) to support accurate reporting and decision-making.
- Performed analytical assessments of complex tax and regulatory issues, translating findings into actionable insights for management.
- Contributed to multiple automation and optimization projects like automated payslips distribution, bank statement reconciliation and etc.
Internal Audit Intern
SOCAR Turkey Enerji A.S.
11.2021 - 01.2022
- Supported internal audit process reviews, contributing to the optimization of workflows and risk assessment documentation.
- Gained a foundational understanding of internal control systems and their impact on audit cost and efficiency.
- Assisted in preparing audit reports and recommendations to improve procedural effectiveness.
Intern
Ministry of Ecology and Natural Resources
09.2020 - 12.2020
- Assisted the HR and payroll departments in salary model analysis and process documentation.
- Calculated gross-to-net salaries, and adjusted for attendance-based variations.
- Gained insights into public-sector compensation frameworks and HR operations.
Education
BA - Economics
Istanbul Technical University
Istanbul, TurkeySkills
- Cross-functional collaboration
- Problem-solving techniques
- Strategic thinking abilities
- Microsoft Office proficiency
- Team collaboration
- Power BI expertise
- Sales forecasting and statistical modeling
- Data automation and visualization
- Tax compliance strategies
- Client relationship
Languages
Azerbaijani
Native language
Azerbaijani
Proficient (C2)
English
Proficient (C2)
Russian
Proficient (C2)
Turkish
Proficient (C2)
Timeline
Co-Founder
Alvery.az
05.2025 - 12.2025
Strategic Planning & Insights Assistant
British American Tobacco
07.2024 - 12.2025
Experienced Tax Reporting & Strategy Consultant
PricewaterhouseCoopers Azerbaijan
08.2022 - 07.2024
Internal Audit Intern
SOCAR Turkey Enerji A.S.
11.2021 - 01.2022
Intern
Ministry of Ecology and Natural Resources
09.2020 - 12.2020
BA - Economics
Istanbul Technical University