Experienced professional with a proven track record in directing and managing successful development, programming, communication, marketing, and promotion across various industries. Specializes in blood collection and strategic calendar building, fully committed to the Red Cross Mission. Expertise lies in driving strategic initiatives and achieving measurable results. Strong skill set in building strong partnerships and fostering collaborative relationships to maximize organizational growth and impact.
Overview
41
41
years of professional experience
Work History
Area Booking/Strategic Business Planning Manager
American Red Cross - Donor Services Recruitment
05.2021 - Current
Own strategy development for optimizing resources and booking blood programs, ensuring transactions are managed efficiently in the Biomedical Salesforce (BSF) system.
Lead the optimization of the calendar to align with market demands and support strategic initiatives including Sickle Cell, Fixed Sites, and Power Reds.
Cultivate and maintain strong relationships with external partners, influencing the activation of blood sponsors and programs.
Collaborate closely with Account Managers (AMs) to implement business planning activities, such as Leads Management, Calendar Build, and Booking Gap Confirmation.
Educate sponsors and local communities on the importance of blood donations, fostering engagement and support.
Utilize reporting tools to track district performance and make data-driven decisions to improve outcomes.
Build an internal network of support for new business opportunities, working with Chapter Executive Directors and Regional Philanthropy Officers.
Ensure data integrity within the BSF system, maintaining accuracy in reporting and planning.
Provide coverage for peer SBPMs as needed, supporting team continuity and performance.
Perform additional tasks as assigned by District Manager (DM) or Regional Director, Strategic Engagement (RDSE).
Account Manager
American Red Cross - Donor Services Recruitment
11.2019 - 05.2021
Plan and implement effective strategies to recruit, retain and manage sponsor organizations and relationships to achieve established blood collection goals
Develop potential Sponsor leads
Educate Sponsor chairpersons and recruitment committees in organizational requirements
Provide ongoing support to Sponsors and implement appropriate special donor recruitment programs
Account Specialist
American Red Cross - Donor Services Recruitment
04.2018 - 11.2019
Handle all inside sales support for assigned Recruitment District team
Create and forward publicity and marketing materials for Arizona blood drives
Responsible for obtaining and forwarding Operational Records for Arizona blood drives
Assist in donor pre-sign up process as needed
Responsible for DRMS Audit Report, Publicity Approval Report and Cost Analysis of Marketing Report for review with Reps for accuracy
Maintain promotion calendar
Assist team in Hemisphere data integrity
Assist in orientation for new Account Specialists and/or new Account Managers
Manage inventory and distribution of donor premiums/giveaway items
Music Teacher
Stanley Nursery School/St. Andrew's Preschool
09.2005 - 01.2018
Creatively develop music curriculum in accordance the New Jersey Core Curriculum Standards for Music
Teach music for preschool children
Program Manager
VH1/MTV Networks/Viacom Inc.
09.1992 - 08.1997
Evaluate and schedule daily and weekly long form programming
Liaise between Programming, Production and Technical Departments to coordinate and disseminate programming information
Supervise and support the Promotion Scheduling Coordinator
Responsible for implementing on-air sponsorship opportunities with Advertising, Sales and Marketing Departments
Assist in the development of marketing plans and their implementation
Coordinate with the Advertising Sales and Marketing Departments to engage on-air promotion sponsorship opportunities
Serve as the point person for the Programming Department during live broadcasts
Promotion Scheduling Coordinator
VH1/MTV Networks/Viacom Inc.
10.1990 - 09.1992
Manage database of all on-air promotion for VH1
Develop and implement plan for on-air promotion
Implement and provide training for a new promotion scheduling software with the IT department
Traffic Coordinator
VH1/MTV Networks/Viacom Inc.
10.1989 - 10.1990
Liaise with Ad Sales Department to manage commercial contracts for air
Input commercial contracts into traffic scheduling system
Maintain database, coordinate and schedule commercials for air
Create cross channel promotion plans within MTV Networks
Promotion and Public Service Coordinator
KVOA-TV/NBC Affiliate
07.1984 - 08.1989
Develop, produce, schedule and talent on-air promotion for "Eyewitness News", station image, and public service announcements
Maintain database for station promos and public service announcements
Produce and host early morning "community calendar"
Voice-Over commercials, promos and interstitials
Production operations: graphics, camera operations, videotape operations and floor manager for live newscasts and recorded programming
Education
MBA - Media and Communications Management
Fordham University
New York, NY
B.S - Telecommunications (Radio/Television)
Northern Arizona University
Flagstaff, AZ
Skills
MBA in Media and Communication Management
Mission Driven
Creative in looking for new opportunities and more efficient workstreams
Strong collaboration with internal and external partnerships to achieve shared objectives
Skilled in Biomedical Salesforce and Power BI
Effective relationship management
Strong organizational skills
Effective presentation abilities
Effective problem solving skills
Thrives in challenging environments
Accomplishments
Consultant with the New Donor Recruitment Model
Organizer of the Red Cross Southern Arizona High School Pep Rally
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.