Karen Kelly

Lead initiatives that align Everise’s growth strategy with the development of high-value alliance ecosystems. Working cross-functionally with Sales, Operations, and Executive Leadership to cultivate and scale partnerships with consulting firms, procurement entities, and channel advisors. Facilitate the expansion of reach in healthcare, BFSI, travel, utilities, and technology verticals.

Key Contributions:

• Established and executed focused partnership strategies, contributing to a 25% increase in revenue from partner-driven initiatives.
• Sustained a network of strategic partners, increasing opportunity volume by 2x within 12 months.
• Supported $30M in pipeline value by aligning partner influence with internal pursuit strategies, increasing win rates for Tier 1 opportunities.
• Constructed scalable partnership frameworks and touch points, improving transparency, pipeline conversion, and relationship velocity.

Led the development of integrated marketing strategies that elevate brand presence, drive demand generation, and support revenue acceleration across global markets. Position Everise as a trusted, tech-enabled CX transformation partner in the healthcare, BFSI, travel, and technology sectors.

Key Contributions:

• Orchestrated multi-channel marketing initiatives that elevated qualified lead volume by 20% and created more than $20 million in new pipeline opportunities.
• Created vertical-specific positioning and sales enablement assets to support GTM motions in healthcare, BFSI, travel, and technology.
• Directed campaigns to enhance top-of-funnel activity and expand market share within the competitive BPO initiatives.

Drove sales development efforts to boost customer engagement and revenue growth for our digital CX transformation solutions. Utilized a data-driven approach to identify trends, optimize workflows, and improve conversion rates across the sales development cycle.

Key Contributions:

• Collaborated with cross-functional teams to achieve significant improvements in client satisfaction and retention.
• Performed comprehensive market trend analysis and optimized customer feedback, transforming sales strategies to achieve an impressive 25% boost in lead conversion rates.

Led onboarding, training, and performance coaching for a high-performing team of Online Marketing Strategists within Google’s customer engagement program.

Key Contributions:

• Scaled SDR and lead generation programs in alignment with sales and operations.
• Designed and implemented sales development playbooks to enhance prospecting efficiency and best practice adoption.
• Trained and coached over 100 representatives, resulting in over $500K in incremental sales revenue in 2020 and 2021.

Executed customized digital marketing strategies for small to mid-sized agencies using a consultative sales approach. Educated clients on Google Ads and related technologies to drive adoption and achieve measurable outcomes.

Key Contributions:

• Managed a $5M annual book of business and grew client advertising investment by over 150%YoY.
• Leveraged the Google Marketing Platform to optimize campaign performance using data from analytics, audience insights, and A/B testing.
• Partnered with clients to align marketing solutions with their goals, resulting in improved ROI and long-term client retention.

Led franchise performance, brand alignment, and local market execution to support scalable growth and operational excellence across multiple locations.

Key Contributions:

• Supported 35 franchise locations to enhance performance and customer service standards.
• Delivered hands-on coaching and operational training to franchisees, ensuring adherence to brand standards, improving customer experience, and reducing operational risk.
• Enhanced brand visibility, fueling growth in pet care industry through alignment of local marketing efforts with national campaigns.

Directed digital marketing campaigns for key clients, promoting growth through innovative insights by managing project lifecycles from planning to execution that align with clients' business objectives.

Key Contributions:

• Partnered with sales to design integrated digital strategies using social media, campaign management tools, and performance analytics.
• Evaluated market trends to propose strategies that strengthen client relationships, elevating ROI and long-term brand positioning.