Karina Carrillo
Tucson
Summary
Business professional with extensive experience in small business management, driving operational success and customer satisfaction. Known for collaborative approach to team leadership and achieving impactful results. Reliable and adaptable, excelling in dynamic environments while leveraging strategic planning and resource management skills.
Overview
4
4
years of professional experience
Work History
Small Business Owner
Student Made
Tucson, AZ
08.2025 - Current
- Founded a sustainable fashion accessories brand, resulting in a steady 25% average growth rate over 6 months.
- Direct product development and merchandising to curate a product mix that meets customer demand.
- Analyze sales data and customer feedback to identify trends for future collections.
Teaching Assistant
University of Arizona
Tucson, AZ
08.2024 - 12.2025
- Evaluated and provided feedback on student projects to enhance their learning experience.
- Led discussions, demonstrating ability to communicate complex retail concepts to diverse audiences.
- Collaborated with faculty to design course assignments by providing a student’s perspective.
CALES Marketing and Communications Intern
University of Arizona
Tucson, AZ
05.2025 - 08.2025
- Designed campaigns to promote programs, events, and internships, increasing engagement by 62%.
- Evaluated engagement metrics to identify opportunities, informing content strategy decisions.
- Applied consumer journey mapping to create targeted content for awareness, consideration, and decision.
Account Planner
Basica Marketing Agency
Quito, Ecuador
01.2022 - 07.2023
- Led a team of 4 graphic designers and provided creative direction to ensure alignment with objectives.
- Created integrated marketing campaigns and identity elements for diverse clients in retail, earning an average increase of 68% in traffic and 15% in conversion.
- Developed seasonal content calendars with timelines for client projects, indicating ability to deliver results under tight deadlines.
Education
Bachelor of Science - Retailing and Consumer Science
University of Arizona
Tucson, AZ05-2026
Skills
- Adobe Creative Suite (Illustrator, Photoshop, XD)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Procreate
Timeline
Small Business Owner
Student Made
08.2025 - Current
CALES Marketing and Communications Intern
University of Arizona
05.2025 - 08.2025
Teaching Assistant
University of Arizona
08.2024 - 12.2025
Account Planner
Basica Marketing Agency
01.2022 - 07.2023
Bachelor of Science - Retailing and Consumer Science
University of Arizona
Skills Activities Interests
Adobe Creative Suite (Illustrator, Photoshop, XD), Microsoft Office Suite (Excel, PowerPoint, Word), Procreate, Proficient in Spanish
Leadership Experience
- Lundgreen Scholar, University of Arizona, Tucson, AZ, 10/24, Present, Conduct research, under Professor Soo Hyun Kim’s supervision, exploring dynamics and consumer behavior in the resale market.
- Sustainable Design Competition First Place, Pitched an idea for a commercial water filter that strains and biodegrades microplastics from laundry gray water by modulating biofilm, thereby potentiating the activity of novel enzymes that degrade plastic.