Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kashif Hussain

Abu Dhabi

Summary

Experienced Digital Marketing Manager with over 5 years of expertise in initiating and leading organic and paid media campaigns across various digital platforms. Demonstrated success in achieving good Return on Advertising Spend (ROAS). Enthusiastic about staying abreast of the latest social media trends, equipped with current tools, and adept at crafting effective digital campaigns for dynamic brand

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Manager ( Paid Advertising Team Lead)

ESpark Consulting Group
04.2023 - Current
  • Directed and supervised team of 24 people engaged in supervising and Managing Digital marketing department development
  • Manage goggle ads, Facebook, Google analytics and other paid media accounts..
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Utilized market trends and target audience statistics to effectively and appropriately market products
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits

Marketing Manager

Naheed.pk
03.2021 - 02.2023
  • Managed Facebook paid media campaigns & Social Media strategies.
  • Pulled off 1,000+ purchases in less than $ 1,500 with average cost per result of $ 1.38 only .
  • Implemented strategies that enabled 40% increased in website traffic. monthly monitoring, analysis and reporting of campaigns..
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones

Media Buyer

Digitz Digitaz
01.2020 - 02.2021
  • Managing all Digital Platforms.
  • Media campaigns.
  • Reporting of digital campaign & optimization..
  • Track and analyze results from campaigns to identify potential opportunities for improvements.
  • Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns
  • Created and presented media and advertising packages to prospective customers
  • Prepared and delivered sales presentations to businesses to sell new advertising programs

Education

BBA - Marketing

Karachi University
Karachi
02.2020

Skills

  • PPC Ads
  • Media Buying
  • Social Media Marketing
  • Google ads Expert
  • Content creation
  • LinkedIn Marketing

Certification

Digital Marketing Foundations

Timeline

Marketing Manager ( Paid Advertising Team Lead)

ESpark Consulting Group
04.2023 - Current

Marketing Manager

Naheed.pk
03.2021 - 02.2023

Media Buyer

Digitz Digitaz
01.2020 - 02.2021

BBA - Marketing

Karachi University

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Kashif Hussain