Katie Larsen
TUCSON,AZ
Summary
Wine professional with experience in large scale sales operations and business management seeking to utilize industry insight in order to expand performance and expertise in a professional setting. Goal orientated leader that thrives in the pursuit of creating lasting business relationships through consistency in excellence.
Overview
8
8
years of professional experience
Work History
Account Specialist
Classico Fine Wine & Spirits
10.2023 - 08.2024
- Conducted comprehensive market research to identify emerging trends in Italian wines, resulting in the successful introduction of new products
- Organized and led wine tastings and educational events, enhancing customer knowledge and boosting sales by 20% within Tucson territory
- Conducted in-depth tastings and workshops, improving clientele appreciation for Italian wines and fostering a loyal customer base
Manager & Wine Club Coordinator
REVEL
08.2018 - 01.2023
- Creating a rotating wine menu through conducting weekly inventory and maintaining a balanced representation of international wines in cellar
- Built and strengthened relationships with vendors and distributors within the wine industry
- Staff education through implementing sales goals and conducting tastings that highlight fundamentals of wine theory
- Administrative duties: creating content for newsletters and social media, managing private events, scheduling weekly entertainment, menu formatting, and price setting to achieve fiscal goals
- Creator and manager of REVEL wine club: responsible for purchasing wines to satisfy a multi-tier wine club, hosting tastings, writing monthly educational pamphlets
Event Coordinator & Wine Educator
Bluxome Street Winery
08.2017 - 09.2018
- Managing private and high-profile corporate events by coordinating schedules and collaborating with cross-functional teams to ensure seamless event execution
- Administrative logistics: overseeing contract management, creating floor layouts, customizing wine packages that cater to each clients’ individual needs
- Introducing tourist-based clientele to seasonal assortments of Pinot Noir and Chardonnay, requiring expertise in Russian River Valley and Mendocino AVA's
- Formal dining and bottle service for large scale events both on and off premise
Sales Associate
Stonestreet Estate Vineyards
07.2016 - 08.2017
- Mastering a wine list consisting of Chardonnay and Cabernet Sauvignon, including the expressions of previous vintages
- Understanding the effect of elevated topography and micro-/mesoclimate on the outcome of wine production throughout a 5,100 acre estate
- Conducting carefully curated wine flights and providing facility and mountain tours at the estate tasting room
- Aided in the development of seasonal tasting menus, incorporating new wine releases and customer preferences.
Education
B.S - Economics of Water & Land Resources
University of Arizona
Tucson, AZ05-2020
Skills
- Certified Sommelier & WSET 1
- CA Geography, Viticulture, and Enology Specialization
- Expertise in Menu Creation & Wine and Food Pairing
- Finance and Accounting Oversight (QuickBooks, Microsoft Excel Lvl 3 Certified through University of Arizona)
- Sales Records Management
- Design & Digital Marketing (Canva, Adobe Acrobat, Wix)
- Staff Training and Professional Development
Timeline
Account Specialist
Classico Fine Wine & Spirits
10.2023 - 08.2024
Manager & Wine Club Coordinator
REVEL
08.2018 - 01.2023
Event Coordinator & Wine Educator
Bluxome Street Winery
08.2017 - 09.2018
Sales Associate
Stonestreet Estate Vineyards
07.2016 - 08.2017
B.S - Economics of Water & Land Resources
University of Arizona
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