KEDAR BALAKRISHNA
Scottsdale,AZ
Summary
Strategic Medical Device Leader and Electrophysiology Specialist with a progressive career at Johnson & Johnson MedTech. Expert in bridging clinical science with commercial strategy to drive therapy adoption, revenue expansion, and market development. Proven track record of executing regional strategies, launching new technologies (QDOT, Optrell), and mentoring high-performance teams. Currently leveraging deep clinical mapping experience to lead therapy advancement initiatives and optimize patient pathways for sustainable growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Regional Therapy Advancement Manager
Johnson & Johnson MedTech – Biosense Webster
09.2024 - Current
- Executing regional market development strategies to expand patient access to ablation therapies and drive utilization of JNJ MEDTECH EP technologies.
- Partnering with Area Directors and field sales leadership to diagnose regional market gaps, deploying targeted therapy advancement tools to increase procedural volume.
- Spearheading referral network development initiatives to optimize patient pathways from diagnosis to treatment, educating referring cardiologists to alleviate bottlenecks.
- Collaborating cross-functionally with Sales, Professional Education, HEMA, and Marketing to deliver comprehensive value propositions to hospital administrators.
- Analyzing regional business analytics to identify high-potential accounts and align local execution with national commercial marketing objectives.
Senior Clinical Account Specialist I
Johnson & Johnson MedTech – Biosense Webster
01.2024 - 12.2024
- Managed high-acuity commercial activities for flagship accounts, serving as a primary clinical consultant and strategic partner.
- Led the strategic adoption of QDOT Micro and CARTO NGEN, resulting in measurable increases in procedural market share and competitive insulation.
- Managed the Arizona Heart Hospital (AZHH) "OCE & Fluoroless Efficiency TEC Site" initiative, consulting with leadership to optimize lab workflows and reduce radiation exposure.
- Acted as a senior resource for the region, providing advanced troubleshooting and strategic guidance to junior team members.
Clinical Account Specialist III
Johnson & Johnson MedTech – Biosense Webster
01.2023 - 12.2023
- Achieved extraordinary growth, driving disposable sales at St. Joseph’s Hospital and Medical Center up 358% YoY (~$2.6M).
- Grew disposable sales at flagship PXW account by 12% YoY (~$750K).
- Successfully launched Optrell High-Density Mapping Catheter and CARTO v7.5 with strong penetration within PXW/PXE accounts.
- Drove adoption of ASA (Advanced Solutions) at key accounts (SJHMC, AZHH), establishing new standards of care for procedural efficiency.
- Selected as BWI Field Trainer to mentor and develop new Associate Clinical Account Specialists (ACAS), building a high-performance talent pipeline.
Clinical Account Specialist II
Johnson & Johnson MedTech – Biosense Webster
06.2022 - 12.2022
- Drove $1M YoY growth at Banner University Medical Center through targeted clinical selling and relationship building.
- Executed strategic competitive takeaway plans, successfully converting "splitter" physicians and competitive EPs to Biosense Webster technologies.
- Provided critical support for the early evaluation and launch of LassoStar Nav mapping catheter, gathering clinical feedback to inform national rollout.
Clinical Account Specialist I
Johnson & Johnson MedTech – Biosense Webster
06.2020 - 06.2022
- President’s Club Winner (2021) for the #2 ranked POD nationally.
- Recipient of Quota Buster Award (2020 & 2021) for extraordinary achievement in sales performance.
- Appointed as Fellows Champion for Mayo Clinic Hospital, leading educational initiatives for EP fellows to build long-term advocacy.
Associate Clinical Account Specialist
Johnson & Johnson MedTech – Biosense Webster
08.2019 - 06.2020
- Implemented COVID-19 migration framework to transition physician practices to virtual consults, preserving patient pipelines.
- Deployed marketing strategies to support customer market development for AFib disease state.
Graduate Intern
Corinnova Inc.
03.2019 - 08.2019
- Designed and developed Bridge to Therapy/Transplant Device for Acute Diastolic Heart Failure.
Project Lead
TCH/TAMU Collaboration
08.2018 - 08.2019
- Developed artificial polymeric urinary sphincter device (NIH SBIR Phase I Grant).
Education
Master of Engineering - Biomedical Engineering
Texas A&M University
College Station, TX05.2019
Bachelor of Science - Biomedical Engineering
Texas A&M University
College Station, TXSkills
- Electrophysiology: CARTO 3 System, High-Density Mapping, Cardiac Ablation, ICE, Fluoroscopy Reduction
- Software: Salesforce, Business Analytics, MATLAB, SolidWorks, Microsoft Office Suite
Websites
Certification
Certified Electrophysiology Specialist (CEPS) | International Board of Heart Rhythm Examiners (IBHRE)
CORE COMPETENCIES
- Commercial Strategy & Execution
- Market Development & Therapy Adoption
- Team Leadership & Mentorship
- Territory Business Planning
- Key Account Management
- Cross-Functional Collaboration
- Clinical Education & Training
- Advanced Mapping (CARTO)
- New Product Launches
Timeline
Regional Therapy Advancement Manager
Johnson & Johnson MedTech – Biosense Webster
09.2024 - Current
Senior Clinical Account Specialist I
Johnson & Johnson MedTech – Biosense Webster
01.2024 - 12.2024
Clinical Account Specialist III
Johnson & Johnson MedTech – Biosense Webster
01.2023 - 12.2023
Clinical Account Specialist II
Johnson & Johnson MedTech – Biosense Webster
06.2022 - 12.2022
Clinical Account Specialist I
Johnson & Johnson MedTech – Biosense Webster
06.2020 - 06.2022
Associate Clinical Account Specialist
Johnson & Johnson MedTech – Biosense Webster
08.2019 - 06.2020
Graduate Intern
Corinnova Inc.
03.2019 - 08.2019
Project Lead
TCH/TAMU Collaboration
08.2018 - 08.2019
Master of Engineering - Biomedical Engineering
Texas A&M University
Bachelor of Science - Biomedical Engineering
Texas A&M University