Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kelly Herring

Queen Creek

Summary

Results-driven sales and operations leader with 20+ years of experience in the automotive, off-road, and powersports industries. Proven expertise in B2B and D2C sales, business development, logistics, and product innovation. Adept at managing national and international accounts, negotiating supplier agreements, and leading cross-functional teams to drive revenue growth and operational efficiency. Strong technical knowledge in bulk polyurethane, injection molding, suspension, automotive performance and performance braking systems.

Sales operations professional with proven expertise in optimizing processes and driving sales performance. Skilled in team collaboration and adaptable to changing needs, ensuring reliability and consistency. Strong background in data analysis, CRM systems, and strategic planning. Known for delivering impactful results and fostering productive work environment.

Overview

19
19
years of professional experience

Work History

Sales & Operations Manager

Agency Power / Vivid Racing
04.2023 - 01.2025
  • Led sales and operational strategy, ensuring seamless execution across sales, warehouse, and product development teams
  • Managed key customer accounts, driving new business development through lead generation and prospecting
  • Oversaw logistics and fulfillment, optimizing processes to reduce delays and improve on-time deliveries
  • Negotiated supplier agreements, optimizing costs and increasing product profitability
  • Directed product development initiatives, ensuring accurate fitment data, product listings, and website updates
  • Secured new B2B sales channels, expanding partnerships with Summit Racing and dealer networks

Inside Sales | Bulk Polyurethane & Injection Molded Products

Daystar Products International
11.2005 - 04.2023
  • Sold bulk polyurethane and injection molded products on a national and international scale to OEMs and Tier 1 Suppliers, supporting industries including automotive, off-road, and SXS
  • Collaborated with customers to develop custom polyurethane solutions, utilizing 3D-printed models, technical drawings, and prototype modifications
  • Worked closely with engineering and production teams, guiding products from conceptual design to first-article samples and mass production
  • Managed the inside sales team, overseeing D2C and B2B customer bases, driving consistent revenue growth
  • Expanded and maintained major distributor partnerships, including Keystone Automotive, Meyer Distributing, and Balkamp/NAPA
  • Represented the company at SEMA and other industry events, increasing brand visibility and market penetration

Education

Associate of Occupational Studies - Automotive/Diesel Technology

Universal Technical Institute
Phoenix, AZ

High School Diploma -

Channel Islands High School
Oxnard, CA

Skills

  • Sales & Account Management
  • Business Development & Market Expansion
  • Technical Product Knowledge
  • Trade Show Representation & Industry Networking
  • Supplier & Manufacturer Relations
  • Logistics, Fulfillment & Inventory Management
  • Product Development & Fitment Data Optimization
  • Negotiation & Cost Optimization
  • Sales leadership
  • Territory management
  • Business intelligence
  • Direct sales
  • Operations management
  • Sales technology
  • Sales process optimization
  • Staff training

Timeline

Sales & Operations Manager

Agency Power / Vivid Racing
04.2023 - 01.2025

Inside Sales | Bulk Polyurethane & Injection Molded Products

Daystar Products International
11.2005 - 04.2023

High School Diploma -

Channel Islands High School

Associate of Occupational Studies - Automotive/Diesel Technology

Universal Technical Institute

Similar Profiles

CREATE PROFILE
Kelly Herring