Khadija Okumush
Baku
Summary
E-commerce and Digital Content professional with over 5 years of experience in online retail operations, website content management, SEO, and digital marketing. Proven track record of driving traffic, enhancing user experience, and increasing online sales by 150% within six months. Skilled in utilizing Google Analytics, leading cross-functional teams, and optimizing e-commerce platforms for maximum ROI. Experienced in managing product listings and executing high-impact digital marketing campaigns.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
E-Commerce Coordinator
Blue Planet LLC (PASHA Holding)
07.2024 - Current
- Oversee daily e-commerce platform operations, ensuring accurate product listings, optimized descriptions, and up-to-date inventory.
- Ensure consistency of images and descriptions across the catalog while developing content plans for items, categories, and brand pages.
- Analyzed website performance using Google Analytics, improving content efficiency and increasing traffic by 70%.
- Collaborate with cross-functional teams and key stakeholders, such as web developers, marketing, ERP, and finance teams, to execute online campaigns and social media strategies.
- Monitor incoming orders and their timely delivery, ensure weekly and monthly sales reports to the Finance department.
- Coordinate any issues related to orders, shipping, or returns and ensure their timely resolution.
- Managed website functionality, usability, and accessibility through regular checks.
- Assisted with design projects such as creating banners or graphics for use on the e-commerce site.
E-commerce Content Manager / Editor
Blue Planet LLC (PASHA Holding)
02.2021 - 07.2024
- Created and developed web content for luxury and sports e-commerce platforms.
- Managed online item catalogs, ensuring timely uploads of new arrivals and exclusive collections.
- Prioritized in-demand brands and trending items to enhance online visibility.
- Independently coordinated online sales, delivery, and customer care for two years, collaborating with external vendors such as delivery companies and couriers.
- Achieved 50% year-over-year sales growth post-pandemic, reversing a decline caused by the relaunch of offline sales.
Public Relations Specialist
Petro-Hong Kong Pirsaat Oil LLC
09.2020 - 11.2020
- Facilitate the resolution of disputes and communicate effectively with the public or external vendors.
- Drafted and edited content for organisational publications, employee newsletters, and stockholders' reports.
- Translated and edited documents, publications, and official letters/emails.
Public Relations Intern
China Outbound Tourism Research Institute
09.2019 - 12.2019
- Developed compelling social media posts to enhance PR campaigns.
- Revised content for The COTRI Weekly digital publication.
- Contributed to brainstorm sessions that generated innovative ideas for PR campaigns.
Translator
ALFA STEEL
06.2015 - 07.2016
- Translated commercial documents into Azerbaijani, English, and Russian.
- Assisted in client communications.
Education
Master of Arts - English And American Studies
Friedrich Schiller University Jena
Jena, Thuringia, Germany 10.2016 - 05.2019
Bachelor of Arts - English Education
Azerbaijan University of Languages
Baku, Azerbaijan 05.2011 - 05.2015
Skills
- Google Analytics
- SEO, SEM
- Catalog Management
- E-commerce platforms
- Product listing
- Promotional planning
Personal Information
- Date of Birth: 05/01/94
- Nationality: Azerbaijani
Honours And Awards
- 04/09/23, Content Marketing, Digital Marketing Institute (DMI), https://certs.digitalmarketinginstitute.com/5033133e-4573-4624-bd6d-fca3c09e3446#acc.YH9XWetE
- 05/01/23, McKinsey Forward Program, McKinsey & Company, https://www.credly.com/badges/2592504f-53f7-4149-9dc3-3b378d25ad48/linked_in?t=rvrsf5
Timeline
E-Commerce Coordinator
Blue Planet LLC (PASHA Holding)
07.2024 - Current
E-commerce Content Manager / Editor
Blue Planet LLC (PASHA Holding)
02.2021 - 07.2024
Public Relations Specialist
Petro-Hong Kong Pirsaat Oil LLC
09.2020 - 11.2020
Public Relations Intern
China Outbound Tourism Research Institute
09.2019 - 12.2019
Master of Arts - English And American Studies
Friedrich Schiller University Jena
10.2016 - 05.2019
Translator
ALFA STEEL
06.2015 - 07.2016
Bachelor of Arts - English Education
Azerbaijan University of Languages
05.2011 - 05.2015
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