KHADIJA OKUMUSH
Baku
Summary
E-commerce professional with 5+ years experience in online retail operations, content strategy, and digital marketing. Increased online sales by 110% in six months through SEO and data-driven optimization. Skilled in managing cross-functional teams, Google Analytics, product catalog management, online campaigns, and conversion rate improvement. Additionally, a freelance General English and IELTS instructor delivering structured, results-driven language training.
Overview
10
10
years of professional experience
2
2
Certifications
3
3
Languages
Work History
E-Commerce Product Owner
Blue Planet LLC (PASHA Holding)
07.2024 - 11.2025
- Owned the e-commerce platform (GoSport.az) as a digital product, defined product vision, priorities, and roadmap aligned with business objectives
- Managed the end-to-end product lifecycle, including requirements gathering, backlog prioritization, development coordination, testing, release, and platform improvements
- Led cross-functional teams and oversaw online sales operations, monitored order flow, delivery, returns, and platform functionality to ensure timely product delivery and issue resolution
- Analyzed product and business performance using Google Analytics to drive data-driven improvements in user experience, conversion rates, and website traffic, increasing traffic by 70%
- Maintained product catalog quality, optimized listings, and grew website items by 40% within one month
- Planned and executed online-exclusive promotions and campaigns to drive sales growth and achieve commercial and marketing objectives
- Prepared weekly and monthly performance reports for senior stakeholders
Content Editor
Blue Planet LLC (PASHA Holding)
02.2021 - 07.2024
- Developed SEO web content for luxury and sports e-commerce platforms (AvenueOutlet.az, GoSport.az, Courir.az), boosting online visibility
- Managed online item catalogs, ensuring timely uploads of new arrivals, exclusive collections, and trending products
- Prioritized high-demand brands, categories, and items to maximize online sales and digital merchandising
- Coordinated online sales operations, delivery, and customer service, collaborating with couriers and external vendors
- Achieved 50% sales growth post-pandemic, reversing prior decline and restoring revenue performance
Public Relations Specialist
Petro-Hong Kong Pirsaati Oil LLC
09.2020 - 11.2020
- Facilitated dispute resolution and managed communications with vendors and stakeholders, such as SOCAR, while producing newsletters and shareholder reports
Public Relations Intern
China Outbound Tourism Research Institute
09.2019 - 12.2019
- Created engaging social media content to enhance PR campaigns and boost audience engagement
- Curated, edited, and refined content for The COTRI Weekly digital publication, selecting relevant news and ensuring clarity and consistency
Translator
ALFA STEEL
06.2015 - 07.2016
- Translated commercial documents between Azerbaijani, English, and Russian, ensuring accuracy and clarity.
- Facilitated client communications, initiated correspondence, and successfully secured a contract with Shanghai Steel Corporation.
Education
Master of Arts - English And American Studies
Friedrich Schiller University Jena
Jena, Thuringia, Germany05.2019
Bachelor of Arts - English Education
Azerbaijan University of Languages
Baku, Azerbaijan05.2015
Skills
- Google Analytics & Performance Tracking
- SEO & Google Ads
- Product Catalog & Content Management
- Online promotions & Campaign planning
- Sales & Order Operations
- Customer Experience Management
Certification
04/09/23, Content Marketing, Digital Marketing Institute (DMI)
Timeline
E-Commerce Product Owner
Blue Planet LLC (PASHA Holding)
07.2024 - 11.2025
Content Editor
Blue Planet LLC (PASHA Holding)
02.2021 - 07.2024
Public Relations Specialist
Petro-Hong Kong Pirsaati Oil LLC
09.2020 - 11.2020
Public Relations Intern
China Outbound Tourism Research Institute
09.2019 - 12.2019
Translator
ALFA STEEL
06.2015 - 07.2016
Bachelor of Arts - English Education
Azerbaijan University of Languages
Master of Arts - English And American Studies
Friedrich Schiller University Jena