Kirsten Almquist

• Edit and format content produced by clients, modifying text to align with specified branding standards and publication guidelines.
• Write original advertising copy for online content, adhering to clients' overarching brand identity and personality.
• Proofread final copy for accuracy and to correct grammar errors.
• Customize brand message to reach and capture target audience interest and drive engagement.
• Select high-quality photos and videos to complement written copy.
• Support client projects from planning to on-time completion of quality deliverables.
• Provide editorial guidance to facilitate delivery of top-quality content.
• Conduct research to identify audience demographics, incorporating collected data into future copy.

• Proofed all newly built property listings, including listing copy, details, & photo strategy (up to 45 listings / day, average review time: 10-12 mins / listing)
• Applied guidance from Style Guide, QA, and SEO training and made recommendations for improvements or efficiencies
• Tracked trends based on errors or inconsistencies across listings and presented trends to team to help minimize or eliminate future repeat errors
• Expert on listing style, updating team style guide when necessary, updating the team on any and all changes, and tracking the resulting implementation by the team
• Collaborated with the Marketing Team to ensure alignment on brand and organizational tone/voice and offered proofreading support on an as-needed basis
• Assisted with the listing build training process, training new team members to ensure top-notch content quality
• Contributed to new listing builds or changes as needed based on volume and team capacity

• Conducted research to provide sound facts for articles, blogs, and other media
• Displayed exceptional writing, editing and proofreading skills to produce engaging and error-free content
• Collaborated with marketing strategists to increase magazine sales
• Proofread articles prior to publication checking for misspellings, incorrect/missed punctuation, inconsistencies (textual and numerical), etc.
• Created content calendars to prioritize projects and meet aggressive production deadlines
• Interviewed sources and developed important relationships with community members
• Worked closely with graphic artists and other specialists throughout the publication process
• Followed prescribed editorial style and format standards

IATA certified Travel Agency helping travelers streamline discovery, planning, booking and navigation to areas where adventure travel is a prominent commodity.

Daily Operations:

• Worked closely with clients to understand unique needs and meet specific travel desires
• Developed marketing content such as blogs, promotional materials and advertisements for social media and print
• Handled sensitive information with professionalism and discretion.
• Responded to clients' questions, issues, and complaints, finding appropriate solutions when needed
• General administrative tasks: book keeping, social media management, etc.

• Managed bookings, transactions and other administrative tasks to foster excellent customer experiences
• Developed personal knowledge to enhance quality programming on adventure trips
• Built personal relationships with guests to promote positive experiences and improve sales
• Researched suppliers and vendors to create new and lucrative tours
• Managed social media accounts and website updates