Konul Gafarova
Baku,BA
Summary
Results-driven Paid Media Specialist with a proven ability to enhance lead-to-MQL conversion rates by 28%. Expertise in Google Ads and budget optimization, utilizing analytical skills to achieve campaign success. Experienced in collaborating with cross-functional teams to align marketing strategies with business objectives, driving impactful digital engagement. Strong understanding of digital media trends and adept at leveraging various platforms for brand growth and audience engagement.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Paid Media Specialist
OMEX
, Remote
01.2025 - Current
- Serve as platform lead for multi-channel campaigns targeting the US market, managing automation workflows, segmentation logic, and campaign execution to support product launches and sales initiatives.
- Collaborate with IT, sales, and creative teams to align campaign structures with business objectives, resulting in a 28% improvement in lead-to-MQL conversion rates.
- Build and optimize email nurture workflows with behavior-based triggers, improving campaign engagement metrics by 25%.
- Develop internal playbooks and QA checklists for campaign execution, reducing approval and deployment errors by 20%.
Leading Digital Marketing Specialist
Cyberpoint
Baku
01.2023 - Current
- Executed multi-channel campaigns across Google Ads, Meta, and LinkedIn with monthly budgets up to $10,000, achieving 3.5x ROI.
- Managed performance reporting and budget forecasts for optimal resource allocation and measurable growth.
- Optimized bidding strategies, creatives, and targeting to reduce CPC by 28% while increasing lead generation by 35%.
- Developed UTM tracking frameworks and dashboards using GA4 and GTM for detailed campaign attribution analysis.
- Crafted digital marketing strategies that significantly enhanced brand visibility and audience engagement.
- Launched email marketing campaigns aimed at nurturing leads and boosting conversion rates.
- Refined landing pages to improve search engine optimization and drive organic traffic.
Digital Marketing Specialist
CodeTech Academy
01.2023 - 01.2025
- Directed account management for multiple clients in education and IT training sectors to ensure effective project delivery.
- Developed and executed B2B digital campaigns on LinkedIn, Meta Ads, and Google Ads to engage international students and corporate partners.
- Crafted targeted content strategies and visuals for diverse audiences, including CIS and EU.
- Achieved 40% increase in student acquisition through campaign optimization and strategic budget allocation.
- Collaborated with design teams to produce engaging visual content for marketing initiatives.
- Conducted keyword research and analyzed SEO performance of webpages to enhance online visibility.
Marketing Specialist
Bytelecom
Baku
01.2022 - 01.2023
- Administered telecom campaign payment programs, ensuring all transactions met eligibility and compliance criteria.
- Assisted in dealer program reporting, aligning data with sales and finance teams for accuracy.
- Managed payment queries from sales partners, improving response time and resolution.
- Participated in cross-functional meetings to align marketing, sales, and finance processes.
Account & Marketing Automation Specialist
Marcom Marketing Agency
Baku
01.2020 - 01.2021
- Company Overview: Clients: Tefal, Rowenta & 30+ Brands
- Oversaw multi-brand lifecycle campaigns across email, social, and web, optimizing audience journeys and customer segmentation.
- Implemented campaign reporting systems for international stakeholders, providing transparency and insight into KPIs across regions.
- Coordinated with regional client teams to ensure campaign strategy alignment and adherence to brand governance.
- Clients: Tefal, Rowenta & 30+ Brands
Digital Campaign Strategist
Smart Time Academy
Baku
01.2019 - 01.2020
- Developed automation workflows for student recruitment campaigns, increasing enrollment inquiries by 30% YoY.
- Used automation features to segment audiences and run personalized nurture campaigns, improving retention and brand engagement.
Education
MSc - Digital Management
Baku Engineering University
Baku, AzerbaijanBachelor's - Public Administration
Baku Engineering University
Baku, AzerbaijanSkills
- Google Ads and Meta Ads
- LinkedIn campaign management
- Programmatic advertising platforms
- Google Tag Manager and GA4
- Conversion tracking and attribution
- UTM setup and bidding strategies
- Budget optimization and A/B testing
- CRO and landing page optimization
- CRM and remarketing workflows
- Excel expertise (pivot tables, formulas)
- Power BI fundamentals
Certification
- Google Ads Certified (Search & Apps)
- Meta Social Media Marketing
- Microsoft Excel Specialist
- IT Project Management - Div Academy
Accomplishments
- Drove 3.5x ROAS across Google Ads campaigns, lowering CPA by 25-30%.
- Boosted conversions by 45% through landing page optimization and CRO testing.
- Executed campaigns that generated 1M+ video views across Meta and TikTok.
- Increased organic traffic by 50% within 6 months for education clients via SEO + paid strategy integration.
- Successfully managed 30+ global and regional brand campaigns, balancing creative execution with data-driven insights.
Languages
- English, Fluent
- Turkish, Fluent
- Azerbaijani, Native
- Hungarian, Basic (actively learning)
Area Of Expertise
- Google Ads
- Meta Ads
- LinkedIn Campaign Manager
- Programmatic platforms (DSPs, SSPs, DMPs)
- Google Ads Editor
- Google Tag Manager
- GA4
- Conversion tracking
- Attribution
- UTM setup
- Bidding strategies
- Budget optimization
- A/B testing
- CRO
- Landing page optimization
- CRM & remarketing workflows
- Excel (pivot tables, formulas)
- Power BI basics
Timeline
Paid Media Specialist
OMEX
01.2025 - Current
Leading Digital Marketing Specialist
Cyberpoint
01.2023 - Current
Digital Marketing Specialist
CodeTech Academy
01.2023 - 01.2025
Marketing Specialist
Bytelecom
01.2022 - 01.2023
Account & Marketing Automation Specialist
Marcom Marketing Agency
01.2020 - 01.2021
Digital Campaign Strategist
Smart Time Academy
01.2019 - 01.2020
MSc - Digital Management
Baku Engineering University
Bachelor's - Public Administration
Baku Engineering University
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