Kristy Kennedy

• Strategic sales and marketing consultant with a proven record of driving global account growth and client success in cybersecurity. Leading initiatives to expand enterprise sales pipelines, develop targeted marketing strategies, and strengthen customer engagement across key verticals. Adept at managing complex, multi-stakeholder relationships and aligning cross-functional teams to deliver high-impact solutions. Currently building and optimizing the sales pipeline while leading marketing and communications efforts—including social media engagement—to elevate brand visibility and position Blue Goat Cyber as a key player in the Life Sciences market.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
• Evaluated client needs and expectations, establishing clear goals for each consulting engagement.

• Directed the strategic development and end-to-end execution of business operations for a high-performing public relations and digital media firm in the Life Science space. Built the company from the ground up, demonstrating deep expertise in global account management, client engagement, and revenue growth.
• Developed and led comprehensive brand, communication, and digital strategies across web, social, and media platforms to position the agency competitively in the market.
• Created and standardized all business-critical documents including SOPs, SOWs, and client contracts.
• Designed and implemented a CRM system from scratch to support global business development, sales tracking, and customer engagement.
• Managed cross-functional teams including hiring, training, and oversight of both in-house staff and international contractors.
• Directed HR operations, including recruitment, onboarding, and performance management.
• Spearheaded all project and product development efforts, ensuring timely, high-quality deliverables aligned with client expectations.
• Led end-to-end product development and project management initiatives, ensuring on-time, high-quality delivery.
• Built and managed the entire sales funnel; drove outreach strategies to enhance client engagement and retention.
• Oversaw all revenue-generating activities, including business development, budgeting, forecasting, and full P&L ownership.
• Executed sales strategy that generated over $2.8M in revenue in the first year.
• Oversaw the development of new products or services from conception to market launch.
• Mentored employees at all levels within the organization to support their professional development goals.
• Evaluated emerging technologies as potential tools for enhancing business processes or improving overall performance.

• Built and scaled a global, self-sustaining intelligence and partnering conference business. Directed all operations including business development, branding, marketing, and CRM implementation. Led sales strategy, client engagement, and contract execution. Oversaw financial planning, revenue forecasting, and HR. Developed a digital platform with thousands of articles and abstracts, driving client account growth and strategic partnerships.
• Reduced churn rate with targeted retention initiatives focused on improving customer experience.
• Established a culture of excellence in customer service by setting clear expectations and providing ongoing support to staff members.
• Oversaw the development of marketing campaigns to increase brand awareness and drive customer engagement.
• Spearheaded the creation and execution of the company’s business model, supporting international growth through high-value content, events, and digital services.
• Led business development and sales strategy, including CRM implementation, pipeline management, client acquisition, and long-term relationship building.
• Oversaw brand development, integrated marketing strategy, and execution across digital channels and a robust public and subscriber content platform housing thousands of articles and abstracts.
• Managed end-to-end operations including revenue forecasting, financial planning, budget oversight, and payment systems.
• Negotiated and executed client contracts, MSAs, and partnering agreements, ensuring alignment with profitability and strategic goals.
• Directed hiring and HR processes, building a capable, cross-functional team to support global operations.
• Drove $850K in revenue within the first 4 months and scaled to $3.8M by year two through strategic business development, global outreach, and value-based client solutions.
• Sustained 15–25% YoY revenue growth by expanding into international markets across North America, Europe, and APAC, and developing tailored offerings for region-specific client needs.
• Conceptualized and executed 30+ global Life Sciences investment and partnering conferences, each generating $250K–$500K in revenue and attracting executive-level stakeholders from 20+ countries.
• Forged and managed strategic clients with hundreds of global organizations, including Johnson & Johnson, Medtronic, Olympus, Deloitte, JP Morgan, Roche, significantly expanding market reach and revenue increase opportunities.
• Launched SEO-optimized digital content strategy and global social media campaigns, increasing inbound leads by 40% and supporting multi-channel revenue growth.
• Maintained an 80% client retention rate by driving customer value and fostering long-term relationships.
• Developed and launched new products, revenue streams, and platform enhancements, resulting in expanded market opportunities and increased revenue.

Led global sales, marketing, and client success for a $150M Life Sciences portfolio spanning 25 product lines including medtech market intelligence, pharmaceutical pipeline databases, and executive-level events. Managed international teams, developed strategic partnerships, and cultivated C-level relationships across regulatory, investment, and healthcare sectors to drive sustained global growth and market leadership. Unified and led post-acquisition integration of two commercial teams into a high-performing global sales and marketing organization of 25+, driving cohesive strategy and execution.

· Managed new business acquisition and retention for a global client portfolio.

· Owned full sales cycle development, legal contract execution, and global account expansion, collaborating with cross-border legal and compliance teams.

· Consistently exceeded an $8M+ annual individual sales quota through strategic pipeline management and tailored client engagement strategies.

· Directed forecasting, budgeting, and commercial planning to align global business development with organizational growth targets.

· Led Customer Success operations serving 400+ large enterprise accounts, ensuring high satisfaction, retention, and expansion.

· Directed client engagement across 2,000+ individual subscription users and 4,000+ annual conference participants, driving usage, adoption, and long-term value.

· Developed and scaled customer success strategies, onboarding programs, and account health frameworks to support enterprise growth and retention.

· Collaborated cross-functionally with Sales, Product, and Marketing to identify upsell opportunities and drive revenue through enhanced client outcomes.

• Collaborated with senior management to develop strategic initiatives and long term goals.
• Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.